by Ray Schultz on Feb 28, 3:20 PM
A new study from Carnegie Mellon outlines successful phishing tactics -- and those that don't work.
by Ray Schultz on Feb 27, 4:08 PM
Open rates are down and not-spam rates are up. Return Path's Tom Sather believes the ISPs may be to blame -- and offers tips on how to handle it.
by Ray Schultz on Feb 26, 4:37 PM
A new study shows that most IT pros expect serious data breaches at their firms. But their companies are not ready for them.
by Ray Schultz on Feb 23, 2:56 PM
Marketers wonder: Will AMP revolutionize email marketing or simply upend it?
by Ray Schultz on Feb 22, 4:31 PM
Blockchain will allow every single change to content to be documented. Do we really want that?
by Ray Schultz on Feb 21, 12:46 PM
Return Path found that more emails are ending up in the spam folder -- but there are signs of improvement on other fronts.
by Ray Schultz on Feb 20, 4:13 PM
Email remains robust, but it is taking up a smaller part of the average UK marketing spend, a study shows.
by Ray Schultz on Feb 19, 2:56 PM
Earn.com is based on the premise that people should be paid for responding to emails. Marketers are not likely to go for it.
by Ray Schultz on Feb 16, 4:56 PM
Return Path's Chief Privacy Officer Dennis Dennis Dayman explains why GDPR may benefit marketers.
by Ray Schultz on Feb 15, 2:25 PM
Barracuda's new service is like a weather report -- only it's about cyber attack levels. And email dominates.