by Ray Schultz on Dec 29, 4:44 PM
What are millennials reading? Some experts say they cherish paper catalogs. 'That doesn't mean you should give up email.
by Ray Schultz on Dec 28, 2:23 PM
Princeton researchers have identified a new security threat: The gleaning of email addresses with invisible log-in forms.
by Ray Schultz on Dec 27, 4:18 PM
Stop listening to the alarmists: It looks like the EU is going to be fair-minded when judging GDPR violations.
by Ray Schultz on Dec 26, 3:32 PM
Brands cite email as one of the easiest tactics to use. But they don't see it as the most effective one going into 2018.
by Ray Schultz on Dec 22, 4:11 PM
Consumers are addicted to email, according to a study from Fluent. And that is especially true for Millennials.
by Ray Schultz on Dec 21, 12:09 PM
Emailers are seeking more nimble service from their ESPs. That's why some are switching.
by Ray Schultz on Dec 20, 4:11 PM
Spam emails peaked two days after Cyber Monday this year. Why? The opportunity presented by human behavior.
by Ray Schultz on Dec 19, 4:09 PM
Large email marketers are unhappy with their ESPs -- but few plan to change them. And it depends on their job title.
by Ray Schultz on Dec 18, 4:13 PM
A recent poll shows Americans respond best to email subject lines that stress achievement, whereas British consumers are affected by those that suggest anxiety.
by Ray Schultz on Dec 15, 3:22 PM
The repeal of net neutrality is bad for email marketers, and consumers, experts say.