by Ray Schultz on Jul 2, 3:22 PM
The Boomers are a tough audience, especially when it comes to influencers. But they will respond to discount offers and other relevant marketing, Captiv8 reports.
by Ray Schultz on Jul 1, 3:28 PM
Marketers are overwhelmed by the number of channels and technologies they must manage, Quad and "Harvard Business Review" report.
by Ray Schultz on Jun 28, 11:12 AM
Benchmark Email and visual communications platform Canva aim to help marketers of all skill levels create emails without the need for coding or graphic design expertise.
by Ray Schultz on Jun 27, 12:20 PM
AI is now equal with email automation at smaller companies, Pipedrive reports.
by Ray Schultz on Jun 26, 2:02 PM
Gmail users can now use Gemini to summarize email threads, suggest responses, ask questions and find information. Email threads can be analyzed in Gmail and its mobile app.
by Ray Schultz on Jun 25, 3:50 PM
There are differences when it comes to how consumers and small businesses view and use email and AI, SimpleTexting reports.
by Ray Schultz on Jun 24, 2:32 PM
Most companies are not applying customer lifetime value to their strategy, Zeta and Forrester report.
by Ray Schultz on Jun 21, 11:48 AM
MessageGears has added 250 endpoints to its engagement platform.
by Ray Schultz on Jun 20, 11:47 AM
Backstroke, a new company devoted to generative AI, has a large data set and advanced algorithms and seeks to improve email, SMS, mobile push, and customer marketing for B2C brands.
by Ray Schultz on Jun 19, 3:06 PM
The automated Birdseye system requires no manual intervention, the company says.