Smarter Planet

IBM Smarter Planet Initiative

Company type	Public (NYSE: IBM)
Industry	Creating ideas for a Smarter Planet
Founded	2008
Founder	Samuel J. Palmisano
Headquarters	Armonk, New York , U.S.
Key people	Samuel J. Palmisano (Chairman, President and CEO)
Products	list
Website	IBM.com Smarter Planet

Smarter Planet is a corporate initiative of the information technology company IBM. The initiative asserts that information technology can be used to make the world's systems and industries more efficient and productive.

Origins

On November 2008, IBM’s CEO, Sam Palmisano, during a speech at the Council on Foreign Relations, outlined a new agenda for building a Smarter Planet. The premise holds that the world's systems and industries are becoming more instrumented, interconnected and intelligent, and that leaders and citizens can take advantage of this state of affairs to improve these systems and industries.

Advertising Campaign

IBM has created an advertising campaign to support the Smarter Planet initiative.

In 2008 and 2009, IBM ran a series of full-page advertisements in newspapers such as the New York Times and the Wall Street Journal. Each of these "op-ads" featured an essay about a system or industry which IBM claims can be made "smarter" through the application of technology. Industries and systems covered in the campaign include:

• Energy
• Traffic
• Food
• Infrastructure
• Retail
• Intelligence
• Stimulus
• Banking
• Telecom
• Oil
• Health-care
• Cities
• Water
• Public Safety
• Buildings
• Work
• Rail
• Products
• Education
• Government
• Cloud Computing

xkcd Comics created for a Smarter Planet

In June 2009, the Smarter Planet blog team asked Randall Munroe the creator of xkcd to create a few comics for their blog.

• Conservation
• Heath Care 1
• Heath Care 2
• Heath Care 3

External links

• Building a Smarter Planet Blog
• Official page
• Smarter Cities on a Smarter Planet
• Smarter Planet Twitter Account
• Smarter Planet Tumblr Account