Smarter Planet: Difference between revisions

IBM Smarter Planet Initiative
Company type	Public (NYSE: IBM)
Industry	Creating ideas for a Smarter Planet
Founded	2008
Founder	Samuel J. Palmisano
Headquarters	Armonk, New York, U.S.
Key people	Samuel J. Palmisano (Chairman, President and CEO)
Products	list
Website	IBM.com Smarter Planet

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Revision as of 04:04, 24 November 2009

Smarter Planet is a corporate initiative of the information technology company IBM. The initiative asserts that information technology can be used to make the world's systems and industries more efficient and productive.

Origins

In November 2008, IBM’s CEO, Sam Palmisano, during a speech at the Council on Foreign Relations, outlined a new agenda for building a Smarter Planet. The premise holds that the world's systems and industries are becoming more instrumented, interconnected and intelligent, and that leaders and citizens can take advantage of this state of affairs to improve these systems and industries.

Advertising Campaign^[1]

IBM has created an advertising campaign to support the Smarter Planet initiative.

In 2008 and 2009, IBM ran a series of full-page advertisements in newspapers such as the New York Times and the Wall Street Journal. Each of these "op-ads" featured an essay about a system or industry which IBM claims can be made "smarter" through the application of technology.^[2] Industries and systems covered in the campaign include:

Energy
Traffic
Food
Infrastructure
Retail
Intelligence
Stimulus
Banking
Telecom
Oil
Health-care
Cities
Water
Public Safety
Buildings
Work
Rail
Products
Education
Government
Cloud Computing

xkcd Comics created for a Smarter Planet

In June 2009, the Smarter Planet blog team asked Randall Munroe the creator of xkcd to create a few comics for their blog.^[3]^[4]^[5]

External links

References

This ecology-related article is a stub. You can help Wikipedia by expanding it.

[1] ttp://www.ibm.com/ibm/ideasfromibm/us/smartplanet/index.shtml

[2] [Behind IBM's Quest for a 'Smarter Planet' http://makower.typepad.com/joel_makower/2009/01/behind-ibms-quest-for-a-smarter-planet.html]

[3] ttp://smarterplanet.tumblr.com/post/125265455/we-asked-randall-munroe-the-genius-behind-the

[4] ttp://xkcd.com/about/

[5] ttp://forums.xkcd.com/viewtopic.php?f=7&t=18497&start=40#p1777560

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 ==Origins==
-On November 2008, IBM’s CEO, [[Sam Palmisano]], during a speech at the [[Council on Foreign Relations]], outlined a new agenda for building a [http://www.ibm.com/ibm/ideasfromibm/us/smartplanet/index.shtml Smarter Planet]. The premise holds that the world's systems and industries are becoming more instrumented, interconnected and intelligent, and that leaders and citizens can take advantage of this state of affairs to improve these systems and industries.
+In November 2008, IBM’s CEO, [[Sam Palmisano]], during a speech at the [[Council on Foreign Relations]], outlined a new agenda for building a [http://www.ibm.com/ibm/ideasfromibm/us/smartplanet/index.shtml Smarter Planet]. The premise holds that the world's systems and industries are becoming more instrumented, interconnected and intelligent, and that leaders and citizens can take advantage of this state of affairs to improve these systems and industries.
 ==Advertising Campaign<ref>http://www.ibm.com/ibm/ideasfromibm/us/smartplanet/index.shtml</ref>==