Here, we explain key elements of the technology of in-app bidding with Meta Audience Network. We answer questions like:
What is the difference between a bid request and a bid response?
What is the difference between win, fill, and impression rates?
How is click-through rate calculated?
How is revenue estimated with eCPM?
In this article and podcast, Rob Kiely and Michael Bertaut explore how unifying monetization and acquisition is key to building a great gaming business.
2022年11月24日
In this Q&A, FRVR Founder Chris Benjaminsen shares about the developers’ partnership to build and monetize games with Facebook Gaming and Meta Audience Network.
2022年10月13日
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