Contrary to popular belief, expanding a mobile game to a new global audience is not simply a matter of language localization. To be successful, game expansion requires a holistic acquisition and monetization strategy, a strong internal team, and a network of dependable cross-border partners.
If you’ve been planning to expand your mobile game to the global stage, you’re not alone. According to a survey commissioned by Meta Audience Network and conducted by IDC, 42% of publishers and developers said they plan to expand to new markets in 2022.1
Looking at download charts, there is evidence of gaming publishers who have successfully navigated the challenges of international expansion and are gaining footholds in international markets. For example, according to Data.ai, six Western-headquartered publishers are featured at any given time on Asian download charts.2
If you’re looking for guidance on how to expand and what to prioritize, below we cover the three keys of global expansion and a few recommendations for each.
Start building your mobile game expansion plan here
Whether you’re starting from scratch or optimizing an expansion plan you’ve been working on for a while, we recommend anchoring your thinking around three key concepts:
1.
Strategy: Build holistic app monetization and growth strategies with the right solutions for user acquisition (UA), monetization, and measurement.
2.
Partners: Connect with Meta and third-party businesses to overcome operational barriers and explore entry strategies.
3.
Team: Organize and scale your team for each phase of the game lifecycle from ideation to live services.
Summary
With the guidance above, you now have an overview of the right solutions, insights, and best practices to build your cross-border strategy. For help taking your game to the global stage, contact your Meta representative.
What's next?
Learn more about user acquisition solutions and best practices with the Facebook Gaming hub.
Discover more about monetization solutions and best practices with Meta Audience Network via the ‘Supercharge your game’ hub.
Take our free app monetization course to grow your revenue and build your business.
Sources:
1IDC White Paper, sponsored by Meta Audience Network, Succeeding in Mobile In-Game Ads, #US49232322, June 2022.
2Data.ai, State of Mobile Gaming 2022, March 2022.
3Udonis, In-App Purchases Guide for Successful Mobile Game Monetization, Jan 2022.
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