- Gimlet-Eyed Boomers: They're Skeptical Of Influencers And Advertising
Email Insider, Ray Schultz - Tuesday, July 2, 2024
The Boomers are a tough audience, especially when it comes to influencer ...
- Marketing Mayhem: Teams Are Stressed Out By The Sheer Number Of Choices
Email Insider, Ray Schultz - Monday, July 1, 2024
Marketers are overwhelmed by the number of channels and technologies they mu ...
- Refine Your Design: Brands Are Offered New Integrated Tools
Email Insider, Ray Schultz - Friday, June 28, 2024
Benchmark Email and visual communications platform Canva aim to help marketers ...
- SMBs Think AI: They Are More Likely To Adopt The Technology Than Larger Firms
Email Insider, Ray Schultz - Thursday, June 27, 2024
AI is now equal with email automation at smaller companies, Pipedrive repo ...
- Gemini, Help Me: Google Adds Feature To Gmail Side Panel
Email Insider, Ray Schultz - Wednesday, June 26, 2024
Gmail users can now use Gemini to summarize email threads, suggest response ...
- The SMB Channel Divide: Consumers And Businesses Are Split On Preferences
Email Insider, Ray Schultz - Tuesday, June 25, 2024
There are differences when it comes to how consumers and small business ...
- The CLV Vista: How Brands Will Drive Customer Lifetime Value Going Forward
Email Insider, Ray Schultz - Monday, June 24, 2024
Most companies are not applying customer lifetime value to their strategy, Ze ...
- Dynamic Data Points: Enterprise Brands Can Integrate Email And Other Channels
Email Insider, Ray Schultz - Friday, June 21, 2024
MessageGears has added 250 endpoints to its engagement platform. ...
- Vendor Contender: Firm Offers AI-Driven Email And SMS
Email Insider, Ray Schultz - Thursday, June 20, 2024
Backstroke, a new company devoted to generative AI, has a large da ...
- AI Warehouse Sale: Retailers Use Email To Clear Out Unwanted Inventory
Email Insider, Ray Schultz - Wednesday, June 19, 2024
The automated Birdseye system requires no manual intervention, the company says. ...
- Fanning Personalization: How AI Is Changing Marketing
Email Insider, Ray Schultz - Tuesday, June 18, 2024
AI will turn personalization from reactive to predictive, Twilio reports. ...
- Tough Modern Authentication: Microsoft Tightens Outlook Security
Email Insider, Ray Schultz - Monday, June 17, 2024
Microsoft is toughening up its Outlook security requirements to prevent hackers fr ...
- Personal IQ: New AI Tools Curate Content For Each Customer
Email Insider, Ray Schultz - Friday, June 14, 2024
Movable Ink is adding three new features to its Da Vinci personalizati ...
- Programmatic Pickup: Google Brings Automated Ad-Buying To Email Newsletters
Email Insider, Ray Schultz - Thursday, June 13, 2024
The new Google Ad Manager capability is now in beta. This cou ...
- The B2B CMO Grind: Many Are Stressed By Lower Budgets, Greater Pressure
Email Insider, Ray Schultz - Wednesday, June 12, 2024
Most say the past year was the toughest of their careers, n ...
- Weekly Cruise Newsletter Launched By The Arena Group
Publishers Daily, Ray Schultz - Tuesday, June 11, 2024
"Come Cruise With Me" features content by executive editor Dan Kline. ...
- Abiding By HIPPA: How Email Senders Can Remain Compliant
Email Insider, Ray Schultz - Tuesday, June 11, 2024
None of the existing email services, whether free or paid, are HIPPA-complian ...
- Yahoo Updates AI Engine, Completely Redesigns Mail
MediaDailyNews, Laurie Sullivan - Tuesday, June 11, 2024
Yahoo launched two important platforms this week supported by artificial intelligence. ...
- Email Tanks Up On AI: Senders Have New Tools For Targeting
Email Insider, Ray Schultz - Monday, June 10, 2024
Predictive analytics can help email senders determine who is likely to resp ...
- Agency Service Divide: Brands Are Far From Happy
Email Insider, Ray Schultz - Friday, June 7, 2024
Email marketing is one of the top three tasks outsourced to agencie ...
- AI At Your Service: The New Technology Reaches Email Field
Email Insider, Ray Schultz - Thursday, June 6, 2024
A new email platform says it is driven by artificial intelligence. ...
- DMARC Guardian: Signing On For Email Protection
Email Insider, Ray Schultz - Wednesday, June 5, 2024
EasyDMARC will help IowaComputerGurus with email security and deliverability. ...
- The Multi-Channel Dare: Improving Your Messaging And Attribution
Email Insider, Ray Schultz - Tuesday, June 4, 2024
Most firms are good at multi-channel marketing, but they face challenges, Ascen ...
- Design By Intent: New Bombora CMO On How To Use First-Party Data
Email Insider, Ray Schultz - Monday, June 3, 2024
Putney Cloos urges B2B brands to understand accounts as human beings. ...
- DMARC Trio: Microsoft Joins Gmail, Yahoo In Requiring Email Authentication
Email Insider, Ray Schultz - Friday, May 31, 2024
There is no specific timeline, but Microsoft is moving ahead, leading ...
- B2B Budget Bliss: Resources Are Being Poured Into Acquisition
Email Insider, Ray Schultz - Thursday, May 30, 2024
Most B2B marketers are positive about meeting their goals, Stirista and Ascen ...
- Lead Conveyor: How SMBs Can Nurture Prospects With Personalized Emails
Email Insider, Ray Schultz - Wednesday, May 29, 2024
Nimble offers a B2B solution called Email Sequences, which the company sa ...
- Tech Stack Tuneups: Brands Seem Happy With Their Systems, Migrations A Challenge
Email Insider, Ray Schultz - Tuesday, May 28, 2024
Firms upgrading their stacks face hurdles such as budget constraints and complexiti ...
- AI Phishing Bait: Technology Drives Massive Surge In Cyber Crime
Email Insider, Ray Schultz - Friday, May 24, 2024
Phishing artists are also using QR-based attacks, SlashNext reports. ...
- When Enough Is Enough: How Marketers Can Determine Stop-Work Criteria
Email Insider, Ray Schultz - Thursday, May 23, 2024
Sometimes it pays to limit the number of changes to a campaig ...