- When Enough Is Enough: How Marketers Can Determine Stop-Work Criteria
Email Insider, Ray Schultz - Thursday, May 23, 2024
Sometimes it pays to limit the number of changes to a campaig ...
- AI Bullseye: B2B Brands Are Offered New Data-Targeting Tool
Email Insider, Ray Schultz - Wednesday, May 22, 2024
ZoomInfo Copilot can help B2B brands craft personalized emails, using AI. ...
- The Neighborly Touch: Firms Form Integration To Help SMBs Engage Prospects
Email Insider, Ray Schultz - Tuesday, May 21, 2024
CallRail and Intuit Mailchimp have formed an integration to drive automated emai ...
- Hitting The Gift Mark: A Way To Measure B2B Campaigns
Email Insider, Ray Schultz - Monday, May 20, 2024
Tracking and reporting features are added to the Giftsenda platform. ...
- B2B Drift: SaaS Marketers Say It Is Harder To Reach Customers
Email Insider, Ray Schultz - Friday, May 17, 2024
Despite the increasing challenge of reaching customers, most B2B SaaS marketers belie ...
- USPS Rate-Hike Playbook: How Multichannel Brands Can Cope With Increases
Email Insider, Ray Schultz - Thursday, May 16, 2024
There have been eight postal-rate boosts since 2018, Mailingl.com reports. ...
- Shopping For Data: B2B Marketplace Debuts
Email Insider, Ray Schultz - Wednesday, May 15, 2024
The new platform, Melissa Marketplace, takes its lead from consumer online marketplac ...
- AI Dominates Dynamic Ads Data Partnership For Auto Industry
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The partnership, supported by generative AI, combines Constellation's SaaS platform with S& ...
- The Data Lowdown: How B2C Brands Are Building Audiences
Email Insider, Ray Schultz - Tuesday, May 14, 2024
Most firms face data challenges, but are working on solutions, Porch Gro ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients
Email Insider, Ray Schultz - Monday, May 13, 2024
InboxArmy has joined the Global Email Alliance of email marketing experts w ...
- Email-CRM Charge-Up: Nylas Launches Salesforce Package
Email Insider, Ray Schultz - Friday, May 10, 2024
Nylas Email for Salesforce allows brands to track email communications with customer ...
- B2B Pride: Brands Sure Of Their Data Strategy Spend More And Make More
Email Insider, Ray Schultz - Thursday, May 9, 2024
Confident brands are more likely to expect revenue increases this year, Anteri ...
- Getting Mileage Out Of Automation: Most Email Marketers Are Good At It
Email Insider, Ray Schultz - Wednesday, May 8, 2024
Most email marketers plan to include automation in the year ahead ...
- Bouncy Emails: Firm Says Disabled Addresses Bounce When Yahoo Deletes Them
Email Insider, Ray Schultz - Tuesday, May 7, 2024
ZeroBounce says it has a solution for the decade-old problem of address ...
- Hearst Puts 'Austin Daily' Newsletter On Hold For Three Months
Publishers Daily, Ray Schultz - Monday, May 6, 2024
"Austin Daily" will return as the daily newsletter of "Austin Monthly" magaz ...
- 'The Kansas City Star' Upgrades Digital Platform
Publishers Daily, Ray Schultz - Monday, May 6, 2024
"Edition" is a daily newsletter with interactive puzzles and games, along wi ...
- B2B Dips Into AI: A Small Number Of Firms Try 2 Or More Use Cases
Email Insider, Ray Schultz - Monday, May 6, 2024
Eleven percent of brands are using AI for more than two u ...
- Ditching Your Cart: Information Overload Causes Shoppers To Abandon Purchases
Email Insider, Ray Schultz - Friday, May 3, 2024
Consumers feel overwhelmed by too much advertising and choice, Accenture reports. ...
- Marketing Dribble: The Mistakes Made By Email Copywriters
Email Insider, Ray Schultz - Thursday, May 2, 2024
Emails are awash in irritating subject and opening lines. Are writers overwor ...
- The DSR Exit Ramp: Consumers Are Making More Data Subject Requests
Email Insider, Ray Schultz - Wednesday, May 1, 2024
A study shows that companies are being flooded by data subject reques ...
- Mother's Day Gift: Brands Give Consumers A Chance To Opt Out
Email Insider, Ray Schultz - Tuesday, April 30, 2024
Consumers who find this a painful holiday can halt marketing emails. ...
- 'The Ankler' to Partner With 'Screen International' On Cannes Daily
Publishers Daily, Ray Schultz - Monday, April 29, 2024
Content from both "The Ankler" and "Screen International" will appear each ...
- Mom & Pop Shopping: Consumers Are Seeking Out Small Local Businesses
Email Insider, Ray Schultz - Monday, April 29, 2024
Most consumers are shopping small this year, VistaPrint and Wix report. ...
- My Amateur Sleuthing Is No Match For AI Spam
Media Insider, Steven Rosenbaum - Monday, April 29, 2024
It's a digital jungle of spam, scans and criminal pings. ...
- Platform Critique: Users Review HubSpot's Performance
Email Insider, Ray Schultz - Friday, April 26, 2024
The top challenges for B2B users of HubSpot's platform are technical issu ...
- Gen Z Spells It Out: They Like Email, Special Offers, But Worry About Economy
Email Insider, Ray Schultz - Thursday, April 25, 2024
Free postage and gifts are favored by Gen Z, Sheer ID report ...
- Trouble-Free Shopping Is A Top Brand Loyalty Driver
Email Insider, Ray Schultz - Wednesday, April 24, 2024
Almost 100% of consumers say their favorite brands make it easy ...
- Marketing Shy: Small Business Owners Often Lack Time For This Task
Email Insider, Ray Schultz - Tuesday, April 23, 2024
Almost three fourths lack total confidence in their marketing, Constant Contact a ...
- Opt-Outs Are In: North America Leads The World In This Behavior
Email Insider, Ray Schultz - Monday, April 22, 2024
A global increase is driven by opt-out activity in Europe, Optizmo repo ...