• Comment: Because this is a WP:BLP, every statement must be backed up by a references to a reliable source, per WP:BLPRS. Cocobb8 (💬 talk • ✏️ contribs) 16:16, 13 June 2024 (UTC)



Adia Sowho is a Nigerian technology executive known for her roles in the technology sector in emerging markets.[1] She was known as the first female Chief Marketing Officer at MTN Nigeria; a role she departed in June 2024.[2]

Professional Life

Adia Sowho was the Chief Marketing Officer at MTN Nigeria, contributing to the launch of the company's 5G network.[3] She was Vice President of Growth and Managing Director for Nigeria at Migo (formerly Mines.io)[4], a digital credit company offering instant loans to Nigerians[5]. Before her time at Migo, Sowho was the Director of Digital Business at 9mobile (formerly Etisalat Nigeria)[6]. As the Chief Executive Officer of Thrive Agric[7], she led the company through the COVID-19 pandemic, facilitating a pre-series A funding round and increasing revenue.[8]

Education

Adia Sowho holds a Bachelor of Engineering degree in Electronics and Electrical Engineering from the University of Sheffield and an MBA from the Kellogg School of Management, with majors in Strategy, Analytical Consulting, Strategic Marketing, and Entrepreneurship.[9] She has over 20 years of experience in the telecommunications and consulting industries, with previous positions at The U.S. Cellular Corporation, Deloitte Consulting LLP, and Etisalat Nigeria.[10]

Other Roles

Sowho is an angel investor and advisor, serving on the boards of Sankore Investments, Hover,[11] and others. She has engaged in public speaking, mentoring, and pro-bono advisory roles in the African tech ecosystem.[12]

References

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  1. ^ Okorie, Ifeoma (10 June 2024). "Adia Sowho steps down as MTN Nigeria's CMO". Techpoint Africa. Techpoint. Retrieved 1 August 2024.
  2. ^ "MTN appoints Adia Sowho as first female Chief Marketing Officer". Marketing Edge Nigeria. Marketing Edge. 16 August 2021. Retrieved 9 July 2024.
  3. ^ Odejimi, Foluke (11 June 2024). "Adia Sowho Exits Role as Chief Marketing Officer at MTN Nigeria". Get Funded Africa Media. GFA Media. Retrieved 9 July 2024.
  4. ^ "Adia Sowho". Bloomberg. Retrieved 9 July 2024.
  5. ^ Adedoyin, Aronimo. "The Remarkable Journey of Adia Sowho". Build_. Retrieved 9 July 2024.
  6. ^ Imafidon, Ruth (26 November 2022). "Meet Adia Sowho, a woman of many parts". Nairametrics.com. Nairametrics. Retrieved 9 July 2024.
  7. ^ Iyanda, Daniel (8 October 2020). "Thrive Agric makes organisational changes, appoints Adia Sowho as interim CEO". Benjamin Dada. Bendada. Retrieved 9 July 2024.
  8. ^ Eleanya, Frank (4 March 2022). "Adia Sowho: The new face of MTN's tech makeover". BusinessDay. Retrieved 9 July 2024.
  9. ^ "Adia Sowho". Africa Tech Summit. Retrieved 9 July 2024.
  10. ^ "Adia Sowho, First Female Chief Marketing Officer of MTN Nigeria". Today Africa. 10 June 2024. Retrieved 9 July 2024.
  11. ^ Agada, Jeremiah (31 May 2024). "Adia Sowho Departs MTN Nigeria As Ugonwa Nwoye Takes Over as Acting CMO". Brandcom. Retrieved 9 July 2024.
  12. ^ Umunna, Isaac (18 June 2016). "Adia Sowho, Etisalat's Director Named As Speaker At Global Entrepreneurship Summit 2016". Economy Watch. Economy Watch Ng. Retrieved 9 July 2024.