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Blibli

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Not to be confused with Bilibili.
PT Global Digital Niaga Tbk
Blibli logo since October 4, 2023
Type of site
Marketshop
Available inIndonesian
Founded2011
OwnerPT Global Investama Andalan (PT Djarum) (83.68%)
Public (16.32%)
Founder(s)Kusumo Martanto
Martin Hartono
Lisa Widodo
Hendry
Lay Ridwan Gautama
Employees2,081 employees (excluding Subsidiaries and/or Associated Companies) As per Q4 2022
URLhttps://www.blibli.com/
CommercialYes
Launched15 August 2011

Blibli is a company lokapasar which is part of a subsidiary of PT Djarum which focuses on online trading.

Since its founding in 2011, Blibli has integrated the shopping and transaction experience online through e-commerce services and offline by operating physical stores for various leading global brand partners as well as premium supermarket outlets. Currently, Blibli presents various product categories with a curated selection of products from partners.

Apart from that, Blibli also collaborates with stores that adopt the "omnichannel" feature, namely Blibli InStore and Click & Collect, supported by supply chain infrastructure, including a nationally developed warehousing and logistics network and improving first party delivery services (1PL) globally. directly through Blibli's logistics service -- BES Package and in collaboration with various third party logistics partners (3PL). Blibli is ranked first in the B2C Omnichannel 1P "consumer electronics" and "fresh products" categories according to Frost & Sullivan, has world-class 24/7 customer service, and is known as a free shipping service provider with guaranteed original products and has part-time work time for partners in the service sector.

Throughout its journey, Blibli presents Blibli Tiket, an integrated omnichannel ecosystem. Starting in 2017, Blibli acquired tiket.com to expand in the field of travel, including travel and accommodation. Furthermore, in 2021, Blibli's "omnichannel" ecosystem will be complemented by the addition of fresh product offerings and daily necessities through the acquisition of PT Supra Boga Lestari Tbk, the company that manages a number of supermarkets such as Ranch Market and Farmers Market. In 2022, the Company's shares will officially be listed and traded on the Indonesian Stock Exchange ("BEI") with the share code "BUY".

On October 4 2023, Blibli updated its logo after expanding its various gadget store branches, and collaborating with Yura Yunita as its brand ambassador.

History

File:Blibli.svg
Blibli logo used from March 5 2020 to October 4 2023, a revision of the 2015 Blibli.com logo with the words "blibli" in bold.

Supported by GDP Venture, a funding company and digital industry ecosystem developer under the auspices of PT Djarum, Kusumo Martanto, Martin Hartono, and several other founders founded Blibli in 2011.

Present to answer opportunities for the development of the retail industry through the implementation of technology, the founders are motivated to provide solutions to logistical challenges that are an issue for business actors in reaching a wider market. This spirit makes Blibli directed to support the country's economy in a sustainable manner.

Since the beginning, Blibli has carried out a managed marketplace method through a curation system in such a way as to provide quality products and services from trusted sellers. For this reason, Blibli collaborates with brand owners, official distributors and trusted business owners, including MSMEs, to become sales partners on the company's platform.

The name Blibli is an abbreviation of "beli-beli". The name was chosen because it is easy to remember and easy to type in a search engine.

Slogan

  • Anytime, Anywhere Shopping! (2011-2015)
  • Big Choices, Big Deals (2015-2019)
  • Because You are No. 1 (2019-2022)
  • Definitely Satisfied, Definitely at Blibli (2022-2023)
  • Definitely Satisfied (2023-present)

Founder & Leadership

Blibli was founded by five founders, namely Kusumo Martanto, Martin Hartono, Lisa Widodo, Hendry, and Lay Ridwan Gautama. As of Q4 2023, Blibli's leadership composition consists of a Board of Commissioners and a Board of Directors which includes:

Board of Commissioners

  • Main Commissioner: Martin Hartono
  • Deputy Chief Commissioner: Honky Harjo
  • Independent Commissioner: Dr. Ir. Raden Pardede
  • Independent Commissioner: Prof. Ir. Kusmayanto Kadiman, Ph.D.

Board of Directors

  • Main Director: Kusumo Martanto
  • Director: Hendry
  • Director: Lisa Widodo
  • Director: Andy Untono
  • Director: Eric Winarta
  • Director: Ronald Winardi

Awards and Achievements

Year Award
2023

CEO

  1. Iconomics Indonesia Best CEO Awards 2023
  2. HR Excellence Awards 2022: Most People-Focused CEO Category (Bronze)

Operations

  1. Marketeers Youth Choice Award 2023
  2. MoEngage Customer Engagement Excellence Awards Indonesia
  3. Selular Award 2023
  4. Twimbit CX Stars Awards
  5. Contact Center Indonesia Award 2023

IT

  1. TOP DIGITAL Implementation Award 2023

People

  1. HerStory Indonesia Best Workplace for Women Awards 2023
  2. Human Resources Excellence Awards (HREA)
  3. Great Place to Work Certifications

Sustainability

  1. TrenAsia ESG Awards 2023
  2. Apresiasi Jawara Ekonomi Digital Jawa Barat (AJEG JABAR 2023)
  3. CSA Award 2023

Brand

  1. Indonesia Digital Popular Brand Award
  2. Marketing-Interactive's Marketing Excellence Awards 2023
  3. Marketing Interactive - Asia Ecommerce Awards 2023
  4. Smarties Awards 2023

Public Relations

  1. MARCOM - CORCOM Dream Team
2022

CEO

  1. Indonesia Best CEO Awards 2022 (Employees' Choice): Kusumo Martanto (CEO & Co-Founder, Blibli)
  2. Top Digital Awards 2022 by ITWorks Magazine: Top Leader on Digital Implementation (Kusumo Martanto: CEO & Co-Founder, Blibli)

Operations

  1. Selular Award 2022: Blibli as The Most Trusted Brand Partner, Blibli as The Most Reliable e-Commerce Platform
  2. Retail Asia Award 2022: Store Design of The Year 2022 (Ranch Market Lippo Mall Puri), Supermarket of The Year 2022 (Farmers Market)
  3. Genesys: Best CX Empathy
  4. Indonesia Operational Excellence Conference and Award (OPEXCON) 2023
  5. Indonesia Digital Ecosystem Summit (IDES) 2023
  6. Contact Center World Award 2022 Based on Global Top Performers Ranking - Asia Pacific 2022: 7 GOLD, 3 SILVER, 1 BRONZE)
  7. The Best Contact Center Indonesia 2022: 4 PLATINUM, 7 GOLD, 3 SILVER, 2 BRONZE
  8. Reshape Customer Experience Awards 2022 by The Inside

IT

  1. ABDI DataGovAI Awards: Best Leader 2022 for Data Security and Breach Protection Category, Best Ecommerce Company with Data Governance/Security
  2. Indonesia Digital Ecosystem Summit (IDES) 2023

People

  1. HR Asia Awards 2022: Best Companies to Work in Asia 2022

Sustainability

  1. The Best Partner in Mentoring Programs at the Kampus Merdeka Internship Program
  2. ICSB (Indonesia Council for Small Business ) Presidential Awards 2022
  3. Marketeers SME Enablers Award 2022: Appreciation and award recognition for Galeri Indonesia and Blibli Seller University
  4. Retail Asia Award 2022: Sustainability Initiatives 2022 (PT Supra Boga Lestari Tbk)
  5. BBI Award

Brand

  1. MMA Global in Smarties Indonesia Awards 2022: 1 GOLD, 1 SILVER
  2. Brand Communications Champion 2022: The Best Social Media Performance 2022
  3. Youtube Works Awards Indonesia 2022: Grand Prix Winner, Best Creative Effectiveness and Action Driver "Bliblihome Inspirasi Pasti Jadi"
2021
  1. Best Contact Center, Best Technology Innovation, Best CX Championship, Best Social Media, Best Employee Engagement, dan DREAM Team Awards – Contact Center World Asia Pacific 2021.[1]
  2. Best Ecommerce Customer Acquisition Strategy dan Best Mobile Campaign – The Wires Global 2021.[2]
  3. The Best e-commerce company with Data Governance and Security – DataGovAi 2021.[3]
  4. Kusumo Hartanto sebagai Marketeers of the Year 2021 – Marketeers.[4]
  5. The 1st Champion - Indonesia Original Brand 2021 for online mall category by SWA & Business Digest.[5]
  6. The Best Contact Center Indonesia 2021 - Indonesia Contact Center Association (ICCA).[6]
2020
  1. The Best Contact Center Indonesia 2020 in annual Contact Center Awards (ICCA) 2020 by Contact Center Association.[7][8]
  2. Selular Awards 2020 for “Best E-Commerce Apps” category.[9]
  3. ICSB (International Council for Small Business) Indonesia Presidential Award 2020.
  4. Contact Center Service Excellence Award (CCSEA) 2020: Call Center with Excellence Predicate for Online Shopping category.
  5. Contact Center Service Excellence Award (CCSEA) 2020: Email Center with Good Predicate for email Customer Care Blibli.com for online shopping category.
  6. Digital Touch Points Customer Engagement Award (DTPCEA) 2020 with Good Predicate for Online Shopping category.
  7. Excellent Service Experience Award (ESEA) 2020 with Excellence Predicate for Online Shopping category.
2019
  1. CSB (International Council for Small Business) Indonesia Presidential Award 2019 - Business Practitioner category for the developing and nurturing of West Java's Small and Medium Enterprises (SME).
  2. Indonesia Original Brand (IOB) Award 2019 the 1st champion for Online Mall Category by SWA magazine.[10]
  3. Contact Center Service Excellence Award (CCSEA) 2019: Call Center with Excellence Predicate for Customer Care Blibli.com for online shopping category.[11]
  4. Contact Center Service Excellence Award (CCSEA) 2019: Email Center with Good Predicate for email Customer Care Blibli.com for online shopping category.[12]
  5. The Most Admired Indonesian Companies Award 2019 (IMACO 2019) for millennials generation, Top 5 Most Admired Company for “Special Company” category.
  6. Service Quality Award (SQA) 2019 for online shopping category from Carre Center for Customer Satisfaction & Loyalty (CCSL) with Service Excellence magazine & Marketing magazine.

Blibli Contribution to Sustainability

Blibli is committed to transforming into a positive force that has a positive impact on customers, partners, employees, the environment and wider society, as well as supporting Sustainable Development Goals (SGDs). Through Blibli Tiket ACTION-- Sustainability Program from Blibli Tiket Group, Blibli integrates ESG (Environmental, Social, and Governance) in daily operations and prioritizes six materiality focuses in implementing its sustainability strategy, namely resource use, waste management, emissions reduction, training and development, community relations, and governance and privacy.

Blibli focuses on reducing emissions by using an internal electricity-based fleet (BES Package), reusing packaging waste, and using environmentally friendly materials (100% certified recyclable cardboard packaging). Blibli converts 10 used packages into one tree, and recycles operational waste into new products that are sold on their platform. In the social aspect, Blibli holds training for employees and communities, as well as empowering MSMEs through programs such as Local Fighters. Blibli also emphasizes business ethics, compliance and safe data management.

In 2023, Blibli will hold the 2023 Steps to Earth Festival (LMF). Carrying the big theme "One Action, One Earth" which represents the power of ecosystems against climate change, this festival is a "melting pot" that brings together 130 actors. industry, ecopreneurs, and environmental activists to inspire more sustainable behavior changes among 5,000 visitors through 9 talk shows, 4 ecopreneur business pitches, and 7 workshops. This initiative succeeded in collecting 330 kg of segregated waste from visitors, with a composition of 108.9 kg of plastic and 72.6 kg of paper or cardboard waste which was then managed by Waste4Change with a zero waste to landfill system or no waste ends up. at the landfill.

Ownership and Subsidiaries

As of 2022, Blibli (PT Global Digital Niaga Tbk) has subsidiaries directly under its auspices consisting of:

  1. Global Distribution Niaga Pte. Ltd.
  2. PT Global Pusaka Distribution
  3. PT Global Distribution Nusantara
  4. PT Promoland Indowisata
  5. PT Global Teknologi Niaga
  6. PT Global Tiket Network (tiket.com)
  7. PT Global Kassa Sejahtera
  8. PT Global Danapati Niaga
  9. PT Global Ashta Niaga
  10. PT Global Package Distribution
  11. PT Global Fortuna Nusantara
  12. PT Supra Boga Lestari Tbk (Ranch Market)
  13. Rajawali Inti Cellular
  14. PT Citra Communications Utama

Certification

Blibli builds stakeholder trust by upholding business ethics, compliance, and ensuring data management and privacy through superior technology systems in accordance with certification standards and best practices, the following certifications Blibli has successfully achieved:

No. Sertifikasi Penerbit Tahun diterbitkan
1. ISO/IEC 27001:2013 British standard Institution (BSI) 2019
2. Indeks KAMI Badan Siber dan Sandi Negara (BSSN) Republik Indonesia 2019
3. CSIRT (Computer Security Incident Response Team) Badan Siber dan Sandi Negara (BSSN) Republik Indonesia 2021
4. ISO 22000:2005 Food Safety Management System SAI Global 2021
5. PCI-DSS (Payment Security Industry Data Security Standard Tuv Rheinland 2022

GDP Ventures Investment

Kusumo Martanto, President Director of Blibli is also aggressively expanding. He said that since August 2011 he had spent up to IDR 50 billion in investment funds. The investment is used to develop the site's design and services. "That is creating categories for new goods or products," he said.[13]

Martin Hartono, son of Djarum boss and Indonesia's richest man R. Budi Hartono, is the founder of GDP Ventures. GDP Ventures currently owns a 98.5% stake in Blibli.[14]

Penghargaan

  1. Indonesia Best CEO” dalam Online Mall Category - The Economics Research & Consulting[15]

Referensi

  1. ^ Michael Agustinus, Kumparan (22 September 2021). "Blibli Raih 5 Gold Medals dari Contact Center World - Asia Pacific 2021". kumparan.com.
  2. ^ Myesha Aqueena, Pikiran Rakyat (22 November 2021). "Blibli Raih Dua Penghargaan Bergengsi, Mob Ex Awards 2021 dan The Wires Global 2021". pikiran-rakyat.com.
  3. ^ Mulyana, Ridwan Nanda (8 December 2021). Hidayat, Khomarul (ed.). "CEO Blibli Kusumo Martanto raih the Best Industry Marketing Champion 2021". Kontan.co.id (in Indonesian).
  4. ^ Mulyana, Ridwan Nanda (8 December 2021). Hidayat, Khomarul (ed.). "CEO Blibli Kusumo Martanto raih the Best Industry Marketing Champion 2021". Kontan.co.id (in Indonesian).
  5. ^ Dwi Murdaningsih, Republika (1 August 2019). "Rumah Zakat Raih 1st Champion Indonesia Original Brand Award". republika.co.id.
  6. ^ Mulyana, Ridwan Nanda (1 January 2022). Winarto, Yudho (ed.). "Blibli Raih The Best Contact Center Indonesia dan Gold Medal Asia Pacific 2021". Kontan.co.id (in Indonesian).
  7. ^ febriani, Lita (24 November 2020). Sanusi (ed.). "Blibli Sabet 12 Penghargaan pada The Best Contact Center Indonesia 2020". Tribunnews.com (in Indonesian).
  8. ^ widhoroso, Mediaindonesia (24 November 2020). "Penghargaan ICCA 2020 Bukti Komitmen Blibli atas Kepuasan Konsumen". mediaindonesia.com.
  9. ^ Redaksi, Selular (19 August 2020). "Daftar Penerima Penghargaan The 17th Selular Awards 2020". selular.id.
  10. ^ Dwi Murdaningsih, Republika (1 August 2019). "Rumah Zakat Raih 1st Champion Indonesia Original Brand Award". republika.co.id.
  11. ^ Java PR, tirto (9 April 2019). "Blibli.com Raih Dua Penghargaan CCSEA 2019". tirto.id.
  12. ^ Isra Triansyah, Sindonews (11 April 2019). "Blibli.com Raih Dua Penghargaan CCSEA 2019". Sindonews.com.
  13. ^ https://web.archive.org/web/20230417013633/https://tekno.kompas.com/read/2011/12/07/11030871/Group.Djarum.Makin.Rajin.Ekspansi.Dunia.Online
  14. ^ Pahlevi, Aria W. Yudhistira, Reza (2022-11-02). "Mengenal GDP Venture, Modal Ventura Grup Djarum di Balik Blibli - Profil Katadata.co.id". katadata.co.id (in Indonesian). Retrieved 2024-05-28.{{cite web}}: CS1 maint: multiple names: authors list (link)
  15. ^ Artada, Yessy (29 April 2022). "Blibli Raih Indonesia Best CEO Awards 2022". JPNN.com. Retrieved 29 April 2022.

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