Goody's Powder
Goody's Powder is an over-the-counter pain reliever, in powder form, marketed and sold by GlaxoSmithKline Pharmaceuticals. Goody's contains aspirin, caffeine, and acetaminophen, the same formula as Excedrin.
Like BC Powder, with which it is commonly confused, Goody's is sold primarily in the southern United States. For many years, the face of Goody's has been NASCAR legend Richard Petty, who appears in television commercials, billboards and print advertisements for the product.
The advertised benefit of ingesting pain reliever in powder form is that it does not need to be dissolved by the digestive system (as a tablet would) before entering the bloodstream. However, the very acidic taste and awkwardness of ingesting the powder are often displeasurable.[citation needed]
Race sponsorship
Goody's has a long history of sponsoring motor racing events and teams, especially NASCAR. The Daytona Busch Race was sponsored by Goody's from 1982 to 1996. Goody's is the title sponsor of the Goody's Cool Orange 500 Nextel Cup race at Martinsville Speedway and was the title sponsor of the Goody's Headache Powder 500 Cup race at Bristol Motor Speedway from 1996 to 1999. Goody's was the official pain reliever of NASCAR until 2007 when Tylenol became the new pain reliever of NASCAR.
Goody's sponsored Chad McCumbee's No. 45 Dodge at Pocono and Tony Stewart's Busch car in 2006 and 2007 and they have also sponsored David Gilliland Busch Car in 2006. Goody's will sponsor Bobby Labonte's Dodge at the fall Martinsville race.Goody's was also a sponsor for Aldo Bennedetti's car(character played by Don Simpson) in the movie Days of Thunder.
Recall
Goody's Powder underwent a nationwide product recall in December 1992 after William Williams of Morristown, Tennessee died after ingesting a packet of the powder that contained cyanide.[1] The death was later determined to have been a suicide and Goody's Manufacturing Company, the manufacturer at the time, was cleared of suspicion of possible tampering.[2]