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Mouv'

Radio France registered the trademark "Mouv'" and its new slogan "Mouv on it" with the French Intellectual property office on 23 December 2014.

On 2 February, Le Mouv' changed its name to become simply Mouv', with a new musical format focused of hip-hop and urban culture. It was set the goal of reaching 1% share of national listening, (approximately 500,000 listeners) before December 2016.

In Radio France's audit report of April 2015, it was revealed that the station never reached its listenership target share of 1.5%, last achieved in 2009; the average age of their listener rose from 28 to 34 and the cost of running the station almost doubled (from 4.5 million euro in 2004 to 8.7 million euro in 2013). The report also outlined that the station's attempt to emulate France Inter's format under the stewardship of Patrice Blanc-Francard (then aged 70 years old) was a failure, and noted its frequent changes of direction cued a loss of listeners, whilst its running costs rose. One of its recommendations was to transform Mouv' into a web radio station.

For the first four months of 2015 (and its last two as "Le Mouv'), ratings for the station rose from 0.6% to 0.9% share, yet its online listenership fell by 22% for the same period, according to audience measurement service, OJD.

Matthieu Gallet, President Director-General of Radio France explained, in front of the Senate that wishes to keep running Mouv', even though the costs of its national FM network was 'non-neglible'. Gallet gave the station 18 months to find its target audidence, with the option of removing Mouv' from FM to become digital-only, either in the form of a web radio station or via digital radio (even though Radio France is currently absent from DAB).