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Robert Lusch

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Robert Lusch
Born
Robert Lusch
EducationPh.D.
OccupationProfessor

Robert F. Lusch is an American business professor and is the Lisle and Roslyn Payne, Professor of Marketing, at the University of Arizona business school. [1][2]

Education

He received his Ph.D. in Business Administration from the University of Wisconsin-Madison in in 1975.[3]

Career

Lusch worked at Indiana University before taking the position of professor and dean at the University of Oklahoma.[4] After working at Oklahoma University for 26 years, including 5 years as that school's Dean of Business (1987 to 1992), Lusch became the Dean of Texas Christian University in 2000. At that point in his career, Lusch had written 14 books and published 150 articles in a variety of professional journals. [5] His research has been published in the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Retailing, Accounting, Organizations and Society, Sloan Management Review, Organizational Dynamics, IEEE Intelligent Systems, Journal of Operations Management, IBM Systems Journal, and Behavioral Science.[citation needed]

In 2004, Lusch became the head of the "marketing department at the University of Arizona's business school."[6]

Professor Lusch has served as Vice President of Education, Vice President of Finance, Vice President of Publications, Chairperson of the American Marketing Association, and trustee of the American Marketing Association Foundation. He has advised and consulted with Adolph Coors, Arvest Bank, Cotter & Company, Household Finance, Ford Motor Company, Fleming Companies, National Association of Wholesalers, National Retail Hardware Association, Retail Floor Covering Institute, TG&Y, True Value, and Winn’s Stores.[citation needed]

Recognition

The National Retail Hardware Association awarded him the Hardware Industry Service Award (1976). The National Association of Accountants awarded him the Lybrand’s Bronze Medal for contributions to accounting literature (1979). The Academy of Marketing Science awarded him in 1997 its Distinguished Marketing Educator Award, and the American Marketing Association has twice (1997 and 2005) presented him the Harold Maynard Award for contributions to marketing theory, and he is also the recipient of the AMA Louis Stern Award for contributions to the Marketing Channels' literature (2002). The Marketing Management Association has honored him with the Creative Career Contributions in Marketing award (2006). In 2009 the AMA awarded him its IOSIG Lifetime Achievement Award, and in 2010 he was the recipient of the AMA/Sheth Foundation Award for long-standing contributions to marketing literature. In February 2013 Lusch was presented the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award.

He also holds the James and Pamela Muzzy Chair in Entrepreneurship and is Executive Director of the McGuire Center for Entrepreneurship at the University of Arizona. Previously he served as Dean of the M. J. Neeley School of Business and Distinguished University Professor at Texas Christian University. He was on the faculty at the University of Oklahoma, Price College of Business, for 25 years where he also served as Dean, Director of the MBA Program, and Marketing Department Chairperson, and he held the Helen Robson Walton Chair in Marketing Strategy and the George Cross Research Professorship. Lusch was the Editor of the Journal of Marketing.

References

  1. ^ Alaimo, Carol Ann (August 17, 200). "19 war veterans could win free hair transplants". AZ Daily Star. {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help)
  2. ^ Unknown author (May 14, 2010). "STUDENT-RUN AD AGENCY SUCCESSFUL IN FIRST YEAR". States News Service. {{cite web}}: |access-date= requires |url= (help); |author= has generic name (help); Missing or empty |url= (help)
  3. ^ Unknown author. "Robert Lusch (Bio)". Eller College. Retrieved April 22, 2013. {{cite web}}: |author= has generic name (help)
  4. ^ Unknown author (Sept 11, 1992). "OKLAHOMA PICKS DEAN FROM IU". Post-Tribune (IN). {{cite web}}: |access-date= requires |url= (help); |author= has generic name (help); Check date values in: |date= (help); Missing or empty |url= (help)
  5. ^ Schnurman, Mitchell (February 29, 2000). "Texas Christian University Business School Names New Dean". Knight Ridder/Tribune Business News. {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help)
  6. ^ Landy, Heather (July 2, 2004). "Texas Christian University gets new dean for business school". Knight Ridder/Tribune Business News. {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help)

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