Draft:Sahajidah Hai-O Marketing
Submission declined on 8 August 2024 by Theroadislong (talk).
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| Submission declined on 7 June 2024 by Vanderwaalforces (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Vanderwaalforces 2 months ago.
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| Submission declined on 19 March 2024 by Theroadislong (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Theroadislong 4 months ago. | |
| Submission declined on 1 December 2023 by Stuartyeates (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Stuartyeates 8 months ago.
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| Submission declined on 1 December 2023 by Naraht (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Naraht 8 months ago. | |
Comment: this merely tells us evreything that the company would like us to know, articles should report on what reliable independent sources have said. Still many un sourced paragraphs, paid editors need to do the work they are being paid for. Theroadislong (talk) 06:22, 8 August 2024 (UTC)
 | This article contains paid contributions. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. |
 Headquarters in Klang, Selangor | |
| Company type | Private |
|---|---|
| Industry | Multi-level marketing |
| Founded | June 17, 1992 |
| Founder |
|
| Headquarters | Klang, Selangor, Malaysia |
Area served | Malaysia, Indonesia, Brunei, Singapore |
Key people |
|
| Products | Min Kaffe, Infinence, Cozuma, Nurich®, Premium Beautiful, JTX, Marine Essence, Bio Velocity, Sweetality, Ezigrow, Eziclean, BioCleanz, Kidivo |
| Parent | Hai-O Group of Companies |
| Website | https://shom.com.my/ |
Sahajidah Hai-O Marketing Sdn Bhd (SHOM) is a Malaysian multi-level marketing (MLM) company specializing in the sale of wellness, skincare, cosmetics, body shaping lingerie, personal care, auto care, garden care, and household products. The company was established in 1992 by the late Mr Tan Kai Hee as a subsidiary of Hai-O Group of Companies and is based in Klang, Selangor.[1]
History
[edit]Founding
[edit]Sahajidah Hai-O Marketing Sdn Bhd (SHOM), part of BESHOM Holdings Bhd, was established by Mr. Tan Kai Hee. Initially, it operated from an office in the Sun Complex, Kuala Lumpur. SHOM was officially launched on 17 September 1992 by YB Dr. Sak Cheng Lum, Parliamentary Secretary to the Ministry of Domestic Trade and Consumer Affairs. In 1996, the Hai-O Group, which SHOM is a part of, was listed on the Kuala Lumpur Stock Exchange (BSKL).
SHOM is known for its distributor reward system and comprehensive support programs. In 2001, to centralize operations, the Hai-O Group moved to Wisma Hai-O in Klang. Later, in 2009, SHOM relocated its headquarters and warehouse to a larger facility in Jalan Kapar, which allowed for improved administration and logistics.
Member of DSAM
[edit]Sahajidah Hai-O Marketing (SHOM) became a member of the Direct Selling Association of Malaysia (DSAM) in 1994, following the enforcement of the Direct Selling Act in 1993.[2] Since then, the company has complied with the Act's provisions.
The late Mr. Tan Kai Hee, founder of SHOM, was appointed as a committee member of DSAM in 1996.
Business Model
[edit]Sahajidah Hai-O Marketing (SHOM) utilizes a business model that merges direct selling with multi-level marketing (MLM). In this model, distributors, referred to as 'SHOMpreneurs,' sell products directly to consumers. They also recruit and guide new distributors, forming a network or 'downline.' SHOMpreneurs earn income from retail sales and may receive bonuses based on their downline's sales volume. Individuals can also register as SHOMpreneurs to purchase products at discounted prices.
Local and International Expansion
[edit]SHOM has expanded its operations since its inception in 1992. It established its first branch outside Kuala Lumpur in Malacca in 1993, followed by a branch in Sabah, East Malaysia, in 1995. By this time, SHOM operated across 13 branches, 21 stockists, and 2 sales points within Malaysia.
In 2009, the company ventured into the Indonesian market by establishing PT. Hai-O Indonesia in Jakarta.[3] This expansion was followed by the creation of Hai-O International (S) Pte. Ltd. in Singapore in August 2013. The SHOM Brunei Branch was inaugurated on 13 March 2015.
Brands and Products
[edit]SHOM's product portfolio includes various brands established since the company's inception. These brands encompass a range of consumer goods such as Min Kaffe, Marine Essence, Infinence, Cozuma, Nurich®, Premium Beautiful, JTX, Bio Velocity, Sahajidah Garam Buluh, Sweetality, Beijing Tong Ren Tang, Eziclean, Ezigrow, D'Chef, Bio Ever Plus, Bio-Evolve, Prolicious, BioCleanz, ShakeMe, Min Cha, AiryVentz, and SaRang.
Min Kaffe
[edit]Originally known as 'Mineral Coffee,' the brand underwent a rebranding in 2016 to 'Min Kaffe.' This coffee blend combines Robusta coffee beans with bamboo salt from Korea. In 2016, SHOM organized the 'Star Trek Beyond Red Carpet Movie Premiere in partnership with the Star Trek Beyond movie, marking Min Kaffe's first-ever movie collaboration. The event, which included around 1,000 guests, was held at Pavilion, Kuala Lumpur.[4]
In March 2019, Min Kaffe was awarded 'The BrandLaureate SMEs Best Brands Awards' in the category of Most Established Brand Awards and Best Brands in Consumer – Premium Coffee[5], at an event held at the Majestic Hotel.[6]
In 2021, SHOM introduced an updated version of Min Kaffe with enhanced ingredients.
Infinence®
[edit]Infinence® was founded by Mr. Tan Keng Kang, with fashion icon Professor Datuk Jimmy Choo serving as a consultant. Launched at the end of 2016, Infinence® aims to embody 'Simplicity in Luxury.'[7] The brand made its debut during SHOM's 25th Anniversary in 2017. It has since extended its range to include Hari Raya collections, showcased at the Gaya Collection Raya fashion show organized by Andrews Models in April 2018.[8]
Infinence® also participated in Kuala Lumpur Fashion Week 2018 (KLFW 2018)[9] as a Supporting Brand, presenting three Ready-to-Wear Collections.[10]
The brand offers a variety of skin care products, including the Infinence® Ultimate Anti-Aging Skin Care Solution series, Infinence® Treatment Serum series, and an Infinence® skin care device.
Corporate Social Responsibility
[edit]2015
In January 2015, the Hai-O Foundation provided assistance to flood victims in the East Coast state.[11]
2017
SHOM collaborated with the Selangor Education Department on the 21st Century Smart Classroom Program (PA21) to equip ten primary schools in the Klang district with smartboards, educational kits, and upgraded infrastructure.[25] The initiative aimed to support the development of future leaders.[12]
The Hai-O Foundation donated RM100,000 to support flood victims, complemented by an additional personal contribution of RM100,000 from Hai-O Group Executive Chairman, Mr. Tan Kai Hee.[[13]
SHOM co-sponsored the "6th Rainbow in My Heart Art Competition 2017" for individuals with learning disabilities, organized by the Bandar Utama Rotary Club.[14]
2018
In conjunction with DSAM's 40th anniversary, SHOM participated in the 'Rise Against Hunger' Malaysia (RAH) program, helping to pack 80,000 food packs for those in need on 25 September 2018 at Mandarin Oriental Hotel Kuala Lumpur on 25 September 2018.[15]
2019
The Hai-O Foundation sponsored the 'Clothes of Confidence' program by Uniforms 4 Us (U4U), providing school uniforms and self-development workshops to 350 underprivileged students.[16]
2023
SHOM contributed RM100,000 toward humanitarian efforts in Palestine, demonstrating its commitment to global relief initiatives.[17]
See also
[edit]
References
[edit]- ^ "Sahajidah Hai-O Marketing Sdn Bhd". Direct Selling Association of Malaysia (DSAM) | Standards Bearer of Ethical Direct Selling. Retrieved September 5, 2022.
- ^ "Sahajidah Hai-O Marketing Sdn Bhd". Direct Selling Association of Malaysia (DSAM) | Standards Bearer of Ethical Direct Selling. Retrieved September 5, 2022.
- ^ "Top MLM Company, Hai-O, Hosted 1,500 Delegates & Guests at the Gala Celebration in Indonesia". markets.businessinsider.com. Retrieved September 5, 2022.
- ^ "Hai-O Anjur Tayangan Perdana Star Trek Beyond". July 22, 2016. Retrieved September 6, 2022 – via PressReader.
- ^ "SMES BESTBRANDS AWARD 2018-2019". The BrandLaureate.
- ^ "CHINA AWARDS 2019: At the gala dinner and Awards presentation". The BrandLaureate. November 19, 2019. Retrieved September 6, 2022.
- ^ "Hai-O to diversify into fashion segment". PressReader. November 19, 2016. Retrieved September 6, 2022 – via PressReader.
- ^ J, Shadjihar (April 13, 2018). "Gaya Koleksi Raya Is Back With Over 20 Designers Lineup". Pamper.My. Retrieved October 31, 2022.
- ^ "INFINENCE X KLFW 2018". Edition KLFW. Retrieved September 6, 2022.
- ^ Ngah, Haryani (August 13, 2018). "KLFW 2018 ketengah jenama Infinence". PressReader. Retrieved September 6, 2022 – via PressReader.
- ^ "Foundation donates essential items and cash aid". January 17, 2015. Retrieved March 19, 2024.
- ^ "Lagi PAK-21 dibangunkan di 10 sekolah". November 1, 2017. Retrieved March 19, 2024.
- ^ "Sahajidah Hai-O sumbang untuk mangsa banjir". November 16, 2017. Retrieved March 19, 2024.
- ^ "Making a Difference Through Art". November 20, 2017. Retrieved September 6, 2022.
- ^ "DSAM 40th Anniversary Celebration (25- 26 Sep 2018)". Direct Selling Association of Malaysia (DSAM) | Standards Bearer of Ethical Direct Selling. October 19, 2018. Retrieved September 6, 2022.
- ^ "你的校服我们的爱心 ‧ 海鸥等给350学生送惊喜". January 9, 2019. Retrieved March 19, 2024.
- ^ "Sahajidah Hai-O Marketing gives back: Donates RM100,000 for humanitarian efforts in Palestine". November 18, 2023. Retrieved March 19, 2024.
External links
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