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Nasty (Tinashe song)

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"Nasty"
Single by Tinashe
from the album Quantum Baby
ReleasedApril 12, 2024
RecordedNovember 2023
Genre
Length2:56
Label
Songwriter(s)
Producer(s)
  • Ricky Reed
  • Zack Sekoff
Tinashe singles chronology
"Needs"
(2023) 		"Nasty"
(2024) 		"Getting No Sleep"
(2024)
Music video
"Nasty" on YouTube

"Nasty" is a song by American singer and songwriter Tinashe. It was released on April 12, 2024, via her independent record label, Tinashe Music Inc. and Nice Life Recording Company. The song's release coincided with her performance at the 2024 Coachella Valley Music & Arts Festival.[1]

"Nasty" is set to serve as the lead single from her upcoming seventh studio album, Quantum Baby. It was written by Tinashe and Ricky Reed and produced by Zack Sekoff alongside Reed. "Nasty" peaked at number 61 on the Billboard Hot 100 in June 2024, becoming Tinashe's first entry on the chart as a lead artist since her 2014 single "2 On" and her first entry as an independent artist.

Background, release, and promotion[edit]

Before releasing "Nasty", Tinashe released six studio albums and became independent from a record label in 2019.[2] In April 2024, she signed a worldwide publishing deal with Position Music, obtaining the publishing rights to her future releases from that point forward and her previous album BB/Ang3l.[3] She teased her forthcoming seventh studio album, Quantum Baby—the second in a trilogy of albums following BB/Ang3l—with a trailer shared on her various social media platforms on April 8. "Nasty", the lead single from Quantum Baby, and its music video were both released on April 12, 2024.[4]

"Nasty" first became popular due to the virality of a video posted in June 2024 to X of TikTok user @nates.vibe, whom The Cut described as a "nerdy white boy with surprise flavor", wining to soca music with his dance instructor, with "Nasty" laid over the video.[5] Tinashe also posted several videos of her recreating the dance over the original video.[6] On June 18, 2024, Tinashe released the Match My Freak extended play (EP), comprising the single version of "Nasty" and five remixes, including a Jersey club remix by Uniiqu3 (the "Match My Speed" remix), an EDM remix by Wuki (the "Match My Peak" remix), a "hyperactive, chopped-up" rave remix by Jane Remover (the "Match My Tweak" remix),[7] a chopped and screwed remix by OG Ron C and DJ Candlestick (the "Match My Sleek" remix), and a remix by DJ Tunez.[8][9] Later that month, she released a capsule collection of "Nasty"-themed merchandise, including condoms, temporary tattoos, boxers, hockey jerseys, socks, towels, pendants, tank tops, t-shirts, and hoodies.[10]

Composition[edit]

"Nasty" is an understated[11] R&B[12] and rhythmic pop song on which Tinashe "rap-sings" about searching for someone to match her sexual energy, which she alternately calls her "freak" and her "nasty", while also using several double entendres.[13][11] The song has a "robotic" hook[12] and, in its second verse, she details a sexually charged date night, singing "Shotgun, my thighs on his seat/I ain't got nothing underneath/Looks like you're 'bout to spend the night/Freak side, I'm 'bout to change your life".[14]

Billboard's Kyle Denis and Michael Saponara wrote that "Tinashe leans into her Nasty Nashe alter-ego" on the song.[14] Its beat was described by Alex Gonzalez of Uproxx as "punchy" and "futuristic".[15] Tinashe described "Nasty" as "fun, sexy, empowered and cute".[4] Stereogum's Tom Breihan jokingly likened the song to a "horny-robot mating call".[7]

Commercial performance[edit]

On the chart dated June 15, 2024, "Nasty" debuted at number 90 on the Billboard Hot 100, becoming Tinashe's overall fifth entry, second as a lead artist and first solo song on the chart. It also marked her first Hot 100 entry in almost eight years,[16] and later peaked at number 61.[17] The song also peaked at number 19 on the US Hot R&B/Hip-Hop Songs on the chart dated June 22, 2024.[18]

Music video[edit]

The accompanying music video for "Nasty" was released the same day as the single on April 12, 2024. It was directed by Jonah Haber and choreographed by Jojo Gomez.[19] In it, Tinashe dances in a desert while fighting off aliens who shoot lasers from UFOs at her, before firing back with a weapon and escaping.[10]

Following its release, Ivan Guzman of Paper described the video as "a study in sexy surveillance, shot in the desert and intentionally timed around the recent eclipse".[4] Taylor Henderson of BET wrote that the video was "Mad Max-inspired", while Alex Gonzalez, for Uproxx, praised the video's choreography as "next-level".[20][15]

Live performances[edit]

Tinashe performed "Nasty" live for the first time during her debut performance at the Coachella Valley Music and Arts Festival at the Mojave stage in April 2024.[4][21] She then performed the song on Jimmy Kimmel Live! on June 12.[22]

Recognition[edit]

"Nasty" initially went viral on X after a user posted a video from TikTok of a British dancer dancing to soca music with his instructor, with "Nasty" replacing the original audio.[23] The song gained further traction on TikTok.[24]

Credits and personnel[edit]

  • Tinashe – vocals, songwriting
  • Ricky Reed – production
  • Zack Sekoff – production
  • Ike Schultz – vocal production, mixing engineering
  • Ethan Shumaker – mixing engineering
  • Chris Gehringer – master engineering

Charts[edit]

Chart performance for "Nasty"
Chart (2024) Peak
position
Australia (ARIA)[25] 83
Canada (Canadian Hot 100)[26] 61
Global 200 (Billboard)[27] 84
Ireland (IRMA)[28] 75
New Zealand Hot Singles (RMNZ)[29] 10
Philippines Hot 100 (Billboard)[30] 24
UK Singles (OCC)[31] 66
UK Hip Hop/R&B (OCC)[32] 25
UK Indie (OCC)[33] 14
US Billboard Hot 100[17] 61
US Hot R&B/Hip-Hop Songs (Billboard)[18] 18
US Rhythmic (Billboard)[34] 12

Release history[edit]

Release dates and formats for "Nasty"
Region Date Format Label Ref.
Various April 12, 2024
[35]
United States May 28, 2024 Rhythmic contemporary radio [36]
Various June 18, 2024 Match My Freak EP (streaming) [37]

References[edit]

  1. ^ "Coachella Valley Music and Arts Festival". www.coachella.com. Retrieved April 24, 2024.
  2. ^ Walker, Calvin (May 31, 2024). "Love 'Nasty'? Get To Know Tinashe With 10 Songs That Show Her Honesty & Artistry". Grammy.com. Retrieved July 7, 2024.
  3. ^ Wild, Stephi. "Position Music Signs Tinashe To Worldwide Publishing Deal". BroadwayWorld.com. Retrieved April 24, 2024.
  4. ^ a b c d Guzman, Ivan (April 12, 2024). "Tinashe Gets 'Nasty' Before Coachella". Paper. Retrieved June 27, 2024.
  5. ^ Ocho, Alex (June 22, 2024). "Tinashe Releases 'Match My Freak' Collection Including Condoms, Thongs, and More". Complex. Retrieved July 9, 2024.
  6. ^ Zhang, Cat (May 17, 2024). "Why Is Tinashe's 'Nasty' Going Viral?". The Cut. Retrieved July 9, 2024.
  7. ^ a b Breihan, Tom (June 18, 2024). "Jane Remover Remixes Tinashe's 'Nasty,' Makes It Nastier: Listen". Stereogum. Retrieved July 9, 2024.
  8. ^ "Tinashe Announces 'Match My Freak' EP In Promotion Of Her Viral Track "Nasty"". Rap-Up. June 17, 2024. Retrieved June 18, 2024.
  9. ^ Curto, Justin (June 18, 2024). "You Now Have Five More Chances to Match Tinashe's Freak". Vulture. Retrieved July 7, 2024.
  10. ^ a b Inman, DeMicia (June 24, 2024). "Tinashe Issues 'Nasty' Condoms, Socks, And Hoodies In Capsule Collection". Vibe. Retrieved July 7, 2024. Cite error: The named reference "Vibe" was defined multiple times with different content (see the help page).
  11. ^ a b Lipshutz, Jason (April 15, 2024). "Sabrina Carpenter's Delicious 'Espresso' and 4 More Cool New Pop Songs This Week". Billboard. Retrieved June 27, 2024.
  12. ^ a b Wang, Steffanee (April 16, 2024). "Tinashe's Spacey Jam & 9 Other New Songs Out This Week". Nylon. Retrieved June 27, 2024.
  13. ^ Henderson, Taylor (April 12, 2024). "New Music Friday: Willow, NLE Choppa, & Tinashe Are Ready for the Summer". BET. Retrieved June 27, 2024.
  14. ^ a b Denis, Kyle; Saponara, Michael (April 15, 2024). "R&B/Hip-Hop Fresh Picks of the Week: PARTYNEXTDOOR, Maiya the Don, Kalan.FrFr & More". Billboard. Retrieved June 27, 2024.
  15. ^ a b Gonzalez, Alex (April 12, 2024). "Tinashe Drops Her 'Nasty' New Single And Video". Uproxx. Retrieved June 27, 2024.
  16. ^ @billboardcharts (June 10, 2024). "@Tinashe's "Nasty" debuts at No. 90 on this week's #Hot100" (Tweet). Retrieved June 11, 2024 – via Twitter.
  17. ^ a b "Tinashe Chart History (Hot 100)". Billboard. Retrieved July 2, 2024.
  18. ^ a b "Tinashe Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved July 2, 2024.
  19. ^ Nasty (Music video). April 12, 2024. Retrieved June 3, 2024.
  20. ^ Henderson, Taylor (April 12, 2024). "New Music Friday: Willow, NLE Choppa, & Tinashe Are Ready for the Summer". BET. Retrieved June 27, 2024.
  21. ^ Nast, Condé (April 21, 2024). "Tinashe Reveals How She Uses Music & Social Media to "Create a Legacy"". Teen Vogue. Retrieved April 24, 2024.
  22. ^ Breihan, Tom (June 13, 2024). "Tinashe Performs Her Viral Smash 'Nasty' On 'Kimmel': Watch". Stereogum. Retrieved June 13, 2024.
  23. ^ Zhang, Cat (May 17, 2024). "Why Is Tinashe's 'Nasty' Going Viral?". The Cut. Retrieved June 10, 2024.
  24. ^ Oliver, David (June 6, 2024). "What in the world does 'match my freak' mean? More than you think". USA Today. Retrieved June 10, 2024.
  25. ^ "The ARIA Report: Week Commencing 24 June 2024". The ARIA Report. No. 1790. Australian Recording Industry Association. June 26, 2024. p. 4.
  26. ^ "Tinashe Chart History (Canadian Hot 100)". Billboard. Retrieved June 25, 2024.
  27. ^ "Tinashe Chart History (Global 200)". Billboard. Retrieved June 25, 2024.
  28. ^ "IRMA – Irish Charts". Irish Recorded Music Association. Retrieved June 22, 2024.
  29. ^ "NZ Hot Singles Chart". Recorded Music NZ. June 10, 2024. Retrieved June 7, 2024.
  30. ^ "Tinashe Chart History (Philippines Hot 100)". Billboard. Retrieved July 12, 2024.
  31. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved June 21, 2024.
  32. ^ "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved June 21, 2024.
  33. ^ "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved June 21, 2024.
  34. ^ "Tinashe Chart History (Rhythmic)". Billboard. Retrieved July 14, 2024.
  35. ^ "Tinashe Shares New Song "Nasty": Listen". Stereogum. April 12, 2024. Retrieved May 31, 2024.
  36. ^ "RadioWaveMonitor.com - Top 40/Urban 100 | RadioWave Monitor Charts". www.radiowavemonitor.com. Retrieved June 24, 2024.
  37. ^ "Match My Freak EP". Spotify. June 18, 2024. Retrieved June 18, 2024.
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