Wikipedia:Articles for deletion/Quality Dairy

The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was delete. Article's subject is found to not be notable. — Coffee // have a cup // beans // 01:17, 4 March 2015 (UTC)[reply]

Quality Dairy

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Fails WP:NCORP. The only reliable source references are an article not about the company (wilx) and one obviously written straight off a press release (Mlive). This is essentially a local company in the lansing MI area, with nothing to distinguish it from any other local grocery chain John from Idegon (talk) 01:51, 17 February 2015 (UTC)[reply]

Delete: per nom, no evidence of notability. Tigraan (talk) 12:21, 17 February 2015 (UTC)[reply]

Note: This debate has been included in the list of Michigan-related deletion discussions. • Gene93k (talk) 15:56, 18 February 2015 (UTC)[reply]

Note: This debate has been included in the list of Business-related deletion discussions. • Gene93k (talk) 15:56, 18 February 2015 (UTC)[reply]

Relisted to generate a more thorough discussion so a clearer consensus may be reached.
Please add new comments below this notice. Thanks, NORTH AMERICA¹⁰⁰⁰ 15:25, 24 February 2015 (UTC)[reply]

Weak Delete, after searching, i guess, since I don't find significant coverage on-line. Or "weak keep" okay too. There likely is local history off-line. The store chain has existed for a long time, so I'd be interested in saving the article for further development. The search links above look for "Quality Dairy". Adding "Michigan" helps, e.g. searching Google books for ("Quality Dairy" Michigan) yields some hits, e.g. some Quality Dairy memorabilia for sale. Trying ("Quality Dairy" Lansing) is a bit better, yields:

this 1955 coverage of a Quality Dairy marketing innovation in American Milk Review: what i can see includes:
By KEITH OLIVER. A drive-up window where customers can buy their milk and dairy products without leaving the car is a sales innovation developed by Quality Dairy Stores in Lansing, Michigan. Stimulated by slushy, wet winter weather and customer observation how nice it would be to make purchases without battling the elements, Quality Dairy...
:and more about it being a drive-up window, and started at a specific Lansing store in December 30, 1954, but as of writing in 1955 something "remains to be seen".
2007 business Directory mention, what I can see is: "Quality Dairy Company 947 Trowbridge Road East Lansing, MI 48823-5217 Milk, ice cream and fruit juices President/owner: Stan Martin Estimated Sales: Below $5 Million Number Employees: 2 Type of".
numerous more directory mentions
various mentions in novels/biographies "worked as a stock boy at Quality Dairy"...
~~This Google book hit is about a Quality Dairy in Michigan back in 1921 before the 1930's founding date cited in the article.~~ Oops that is a mention of a Quality Dairy in Minnesota, not Michigan.

Google scholar searching on ("Quality Dairy" Lansing) yields more hits, including

this 2010 article studying grocery stores in E. Lansing: "Apples and Oranges? Classifying Food Retailers in a Midwestern US City Based on the Availability of Fresh Produce", but full article not available.
And this master's thesis which seems to have yielded this 2010-published article about "food desert" in Lansing (but has just one QD mention) and [http://www.allenneighborhoodcenter.org/wp-content/uploads/2010/01/2004-Brian-Thomas-Study-of-ANC-Food-Security.pdf this working paper, maybe the same material, and
this marketing study (for a Michigan State credit union?) about profitability of ATMs placed at Quality Dairy branches and elsewhere, in which the Quality Dairy placements are the most profitable actually.

Google news searching on ("Quality Dairy" Lansing) yields:

this 2000 news article about "PopStraw" marketing innovation, following on Q.D. president having spoken at a conference about success of clear single-serving bottle
QD production manager to speak at a 1970 Michigan State-sponsored? Agricultural Marketing conference/workshop about QD success with "blow mold non-returnable containers", and some "Picture Pak" packaging.
1984 ammonia leak into milk bottling, 2 children burned by it but not severely hurt, recall of 2,000 gallons.
1995 liquor license legal case for one branch near a church and this follow-on and 5-10 more articles about case as it went through appeals, etc. Maybe already mentioned in Wikipedia article?

There's some but not a lot more info for the article at the Quality Dairy's story webpage, already cited.

Hmm. So, seems like maybe series of marketing innovations would be usefully mentioned in an article about Q.D. And the lawsuit i guess. But I think they don't establish notability really. Would need some off-line substantial coverage to make this worthwhile.

--do ncr am 00:51, 28 February 2015 (UTC)[reply]

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.