Logo
Get closer to the ones who matter with Messenger. More than 1.3 billion people use Messenger each month to hang out, catch up with friends, play games and connect with their favourite businesses whenever the mood strikes. These guidelines outline the general rules when using Messenger's brand assets and showcasing Messenger content. Our brand is important to us. Please take care of it by following these guidelines and using the approved brand assets found here.
Brand permission
When done well, it is a tool that
offers clarity and structure in
the following ways:
Marketing or advertising that appears in TV or online
Mentions in books, plays, TV shows and film scripts
Print packaging
Advertising appearing on Messenger will be reviewed by our Ad Policy team and does not require permission here. For more details, visit Facebook's Advertising Policies. All other forms of marketing do not require permission but must abide by the guidelines found here in the Brand Resource Centre.
Here's what to include with your request:
Final version showing how the Messenger logo will be featured.
A detailed description of the commercial, film or programme.
A script of the segment that references Messenger.
Translations for any non-English requests.
Promoting your presence on Messenger
The primary communication when using Messenger brand assets is to promote your presence on Messenger. Please follow these guidelines to use the Messenger brand consistently.
Endorsed brand colour
The Messenger logo should never be beside or above your brand's logo, because it may suggest an official partnership or that the marketing material is owned by Messenger. The Messenger logo should always be placed below your brand's logo as the secondary logo.
Monogram
The Messenger logo should always be smaller than the non-partner logo, but cannot be smaller than 30 px x 3 0px or 0.25 in x 0.25 in.
Dos and Don'ts
Dos
DO use the Messenger logo and a clear call to action (e.g. connect with us on Messenger) to refer to your presence on, or your company's integration with, Messenger.
DO use the default ultraviolet gradient and white bolt Messenger logo. If you are unable to use the correct colour due to technical limitations, you may revert to black with the transparent bolt.
Don'ts
DON'T use the original logo. The original logo has pointed edges, while the new logo is rounded.
DON'T modify the Messenger logo in any way, such as by changing the design, scale or colour. If you can't use the correct colour due to technical limitations, use black.
DON'T alter, rotate, embellish or attempt to recreate the Messenger logo. To resize, make sure that you hold the shift key in most software programs to maintain the proportions while scaling up or down.
DON'T show your logo next to the Messenger logo to imply a partnership, sponsorship or endorsement, unless you have a formal partnership agreement with Facebook. Also, don't make it more prominent than your logo.
DON'T use the Messenger logo in place of the word "Messenger".
DON'T use "Facebook" or "FB" in reference to Messenger, e.g. don't use "Facebook Messenger" or "Messenger bot on FB".
Call to action
When you are using Messenger in non-partnership situations, it must always be accompanied by a CTA, such as "Connect with us on Messenger". This reinforces non-partnerships for the audience.
DO only use one of these approved CTAs with the Messenger logo.
DON'T use the Messenger logo in place of the word "Messenger" and don't use "Facebook" or "FB" in reference to Messenger.
Are you an official partner
You're an official partner if you signed a contract with Facebook, and have a contact that you are working with on the Messenger team.
Placement
The logos should always go side by side, and they should always include a "+". They should never be stacked or far apart from each other.
Size
If you are a partner, your logo should be the same size. The Messenger logo should never be smaller or feel subordinate to other logos or partner logos.
For developers
When you're ready to design your bot, use the Messenger platform design kit. With the platform design kit, you can create mock-ups of your bot in a thread, snap together polished web view experiences and learn about the fonts, colours and dimensions that will help make your experience look great in Messenger.
How to submit a request
Please submit a request for permission when you need to use brand assets in any of the following:
Marketing or advertising that appears on TV or online
Books, plays, TV shows and film scripts
Print packaging
Advertising appearing on our products will be reviewed by our Ad Policy team and does not require permission here. For more details, visit Meta's Advertising Policies.
When developing creative for advertising on Facebook, follow Ad Policy guidelines. Do not imply Facebook brand or product association or endorsement when there isn't any.
All other forms of marketing do not require permission, but must use the officially provided assets and abide by the guidelines on this site. Please note that we can only process requests made in English.
Meta dedicates substantial resources to the development and protection of its intellectual property. In addition to seeking registration of its trademarks and logos around the world, Meta enforces its rights against people who misuse its trademarks.
Meta's trademarks are owned by Meta and may only be used as provided in these guidelines or with Meta's permission. A list of some of Meta's trademarks can be found here. You may not use or register, or otherwise claim rights in any Meta trademark, including as or as part of any trademark, service mark, company name, trade name, username or domain registration. You should not use or claim rights in any trademark in a way that is confusingly similar to or dilutive of Meta's trademarks, including as, or as any part of, a trademark. Do not use Meta's trademarks for anything that would be inconsistent with Meta's Terms of Service or Community Standards.
We may revoke permission to use Meta's trademarks at any time. Meta reserves the right to withhold approval of content that it considers inconsistent with the Meta brand.