Zero
Friction
Future
Businesses are always
promising things now.
promising things now.
But none of these actually mean now — they’re merely the beginning of a tedious consumer journey.
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Every new step or delay is a chance for
customers to abandon their journey.
customers to abandon their journey.
This is friction.
Friction affects businesses in
more ways than you think.
more ways than you think.
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For your business to thrive in the future, you need to understand the full impact of friction and how to manage it, right now.
Brought to you by
NOW
Hear from brands that are leading the way toward a Zero Friction Future for their customers.
Shopee
Peggy Zhu, Head of Brand &
Growth Marketing
Growth Marketing
“We believe in hyperlocal.”
ING Australia
Aniruddha Paul, CIO
“ING aspires to be a tech company with a banking license.”
GO-JEK
Kevin Aluwi, Co-founder
“It's easy to forget about user experience when you have a large business.”
KINGSGROUP
Liu Yuning, COO
“We hope to continue to run a very long-term competitive course.”
Shinhan Bank
Wi Sung-ho
President & CEO
President & CEO
“'Super customisation' is the ultimate goal of Shinhan Bank.”
Shinsegae
Choi Woo-jung
Vice President
Vice President
“We hope to evolve into a platform that provides all daily essentials.”
Zero
Friction
Solutions
by Facebook
Taking your first steps towards a Zero Friction Future can be easy if you know where to start. The following resources from Facebook can help you get started.
Zero Friction Solutions Guide
Learn how to reduce friction at every stage of your consumer journey with Facebook's family of apps and Facebook Marketing Partner (FMP) solutions.
Facebook Blueprint
Master the use of friction-removing solutions from the Facebook family of apps to start creating seamless experiences for your customers.
The future belongs to businesses who build for it, now.
Zero
Friction
Future