- David's Bridal Adds Shapewear
Marketing Daily, Sarah Mahoney - Tuesday, July 2, 2024
The retailer is offering a new collection aimed at making the B ...
- Report: Walmart's Growing Ad Strength Shakes Up Its Business Model
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 2, 2024
A new Deutsche Bank report estimates that ad sales, membership fees a ...
- Ikea Campaign Maximizes The 'Sun' For Stockholm
Out to Launch, Fern Siegel - Tuesday, July 2, 2024
The goal is to maximize sunny weather via a GPS-controlled billboard. ...
- Target CTV Research: Why Shoppers Love Streaming
Marketing Daily, Sarah Mahoney - Monday, July 1, 2024
The retailer says customers increased digital viewing by 40% last year. ...
- From 'Want' to 'Need': The Retail Shift Driven by Soaring Credit Card Debt
Marketing Daily, Sarah Mahoney - Monday, July 1, 2024
Circana's chief expert explains how shifting attitudes will shape the back-to-school a ...
- Nike Stumbles Again, As Lifestyle Misses
Marketing Daily, Sarah Mahoney - Friday, June 28, 2024
While sales of performance products are gaining, declining interest in casual offerin ...
- Tractor Supply Yields To Anti-Woke Backlash
Marketing Daily - Top of the News, Tanya Gazdik - Friday, June 28, 2024
The changes come amid a growing wave of anti-DEI sentiment, according ...
- Temu May Face Same Fate As TikTok In U.S.
MediaDailyNews, Laurie Sullivan - Monday, July 1, 2024
Temu has made inroads into the U.S. in less than two year ...
- Heinz, Cheetos Add More Branded Apparel
Marketing Daily, Sarah Mahoney - Thursday, June 27, 2024
The ketchup and snack brands are the latest CPG companies to foll ...
- Grease Monkey Celebrates Mechanics
Marketing Daily, Tanya Gazdik - Thursday, June 27, 2024
The campaign highlights professional automotive technicians and is timed to coincide wi ...
- TikTok Goes After Amazon Prime Day With Exclusive Brand Deals
MediaDailyNews, Colin Kirkland - Thursday, June 27, 2024
TikTok is challenging Amazon Prime Day with its own sales event, whi ...
- Target Looks For A New CMO
Marketing Daily, Sarah Mahoney - Tuesday, June 25, 2024
Current CMO Lisa Roath is moving to chief merchandising officer of foo ...
- KleinfeldAgain Woos A Different Kind Of Bride
Retail Insider, Sarah Mahoney - Wednesday, June 26, 2024
The storied retailer moves into resale, hoping treasure-hunting shoppers will say y ...
- How This Sprinkles' CMO Finds Her Joy
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 20, 2024
"There isn't this separation between personal life and work life, especially ...
- SmartSweets Low-Sugar Conquest
CPG Insider, Sarah Mahoney - Friday, June 21, 2024
The fun and fruity startup has made it into 50,000 stores. ...
- Macy's Brings Back Summer's Greatest Hits
Marketing Daily, Sarah Mahoney - Thursday, June 20, 2024
In the first campaign under the new CMO, the retailer reprises t ...
- Best Buy In Exclusive AI Deal With Microsoft's Copilot+
Marketing Daily, Sarah Mahoney - Thursday, June 20, 2024
The electronics retailer is offering more than 40 models of Copilot+ PC ...
- 5-Year Hit: Legacy Media Profits Halved, Linear Ads Share Decline
Television News Daily, Wayne Friedman - Friday, June 21, 2024
Profits among six large legacy media companies declined to $17.2 billion ...
- Walmart Tries Again With No Boundaries
Marketing Daily, Sarah Mahoney - Wednesday, June 19, 2024
The retail giant is betting it can shake off its fashion slum ...
- Informative Leeches Vs. Clueless Talking Heads: Battle Of The Advocacy Ads
Pharma & Health Insider, Les Luchter - Thursday, June 20, 2024
You may be grossed out by one scene from NCPA ad, b ...
- CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
Advanced TV Insider, Wayne Friedman - Tuesday, June 18, 2024
CTV platforms delivered lower levels of messages for CPG brands consumed ...
- AI Warehouse Sale: Retailers Use Email To Clear Out Unwanted Inventory
Email Insider, Ray Schultz - Wednesday, June 19, 2024
The automated Birdseye system requires no manual intervention, the company says. ...
- DoorDash Adds To 'Your Door To More' Campaign
Marketing Daily, Sarah Mahoney - Tuesday, June 18, 2024
Basking in the glow of the Cannes Titanium shortlist, the delivery a ...
- Research Finds 55% Of Shoppers Choose Stores For Their Private Brands
Retail Insider, Sarah Mahoney - Wednesday, June 19, 2024
The Food Industry Association's latest analysis reports that people are flocking ...
- The RealReal Fights Fake Handbags With A Fake Canal Street Store
Marketing Daily, Les Luchter - Monday, June 17, 2024
Public can visit the "store" on 3 days when retailer will "ta ...
- Instacart Makes YouTube Ads Shoppable, Announces Partnerships At Cannes
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
The move allows brands to access Instacart's shopper data in an effo ...
- Lowe's Brings Back CMO Position
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, June 11, 2024
Jennifer Wilson will also take the lead at Lowe's One Roof Med ...
- Mattress Firm Kicks Off 'Team Sleep Well' With Cameron Brink
Retail Insider, Sarah Mahoney - Wednesday, June 12, 2024
The WNBA rookie is helping the chain focus on sleep's role ...
- Costco Adds Ad Network, Phases Out Book Sales
Marketing Daily - Top of the News, Tanya Gazdik - Monday, June 10, 2024
The ad network will use Costco's 74.5 million household members' shopping habi ...
- At $22.4 Billion, Dad's Day Spending Nears Records
Marketing Daily, Sarah Mahoney - Sunday, June 9, 2024
The National Retail Federation predicts people will lavish fathers with love, spendi ...