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== General ==
 
IFTTT enables users to create and share "Recipes" that fit the statement: "if this then that".<ref name="ifttt_wtf"/> The “this” part of a Recipe is called a Trigger. Some example Triggers are “I’m tagged in a photo on [[Facebook]]” or “I check in on [[Foursquare]]”. The “that” part of a Recipe is called an Action. Some example Actions are “send me a text message” or “create a status message on Facebook”. The combination of a Trigger and an Action from a user's active channels are called Recipes.<ref name="tech_review">{{cite web | url=http://lifehacker.com/5842307/how-to-supercharge-all-your-favorite-webapps-with-ifttt/ | title=How to Supercharge All Your Favorite Webapps with ifttt | publisher=Lifehacker | date=January 4, 2012 | accessdate=September 21, 2011 | author=Pash, Adam}}</ref> The service offers Triggers and Actions for 92&nbsp;channels,<ref>https://ifttt.com/channels</ref> such as [[Twitter]], [[Foursquare]], [[Flickr]], and [[Box (service)|Box]].<ref>{{cite web | url=http://techcrunch.com/2012/07/24/ifttt-adds-box-and-plans-new-channel-platform-intended-to-connect-business-apps/ | title=IFTTT Adds Box And Plans New Channel Platform Intended To Connect Business Apps | publisher=Techcrunch | date=July 24, 2012 | accessdate=July 25, 2012 | author=Williams, Alex}}</ref> In June 2012, the service entered the [[Internet of Things]] space by integrating with [[Belkin WeMo]] devices,<ref>{{cite web | url=http://thenextweb.com/apps/2012/06/20/task-automation-tool-ifttt-gets-new-look-moves-into-physical-world-with-belkin-wemo-compatibility/ | title=Task automation tool IFTTT gets new look, moves into physical world with Belkin WeMo compatibility | date=June 20, 2012 | accessdate=July 25, 2012 | author=Panzarino, Matthew}}</ref> allowing Recipes to interact with the physical world. By combining IFTTT with other services such as [[Yahoo! Pipes]], one can build elaborate systems that enable easier consumption of content from a variety of sources.<ref>{{cite web | url=http://jonwestfall.com/2012/10/create-your-own-magazine-with-ifttt-pocket-and-yahoo-pipes/ | title=Create Your Own Magazine With IFTTT, Pocket, And Yahoo! Pipes | publisher=JonWestfall.Com | date=October 23, 2012 | author=Westfall, Jon}}</ref>
 
== Platforms ==
In addition to its default web-based application, IFTTT released a version of the service for [[iPhone]] in July 2013. IFTTT for iPhone adds 3 exclusive channels: iOS Photos, Reminders and Contacts.<ref>{{cite web |url=http://www.theverge.com/2013/7/11/4510408/ifttt-for-iphone-app-photos-contacts-reminders | title=IFTTT brings automation to the iPhone | date=July 11, 2013 | accessdate=November 7, 2013 | author= Hamburger, Ellis }}</ref>An [[Android (operating system)|Android]] version of the app was released on April 24, 2014.<ref>{{cite web |url=http://techcrunch.com/2014/04/24/internet-glue-service-ifttt-launches-on-android-with-deeper-integration-than-ios/ | title=Internet Glue Service IFTTT Launches on Android With Deeper Integration Than iOS | date=April 24, 2014 | accessdate=April 25, 2014 | author= Panzarino, Matthew }}</ref>
 
In addition to its default web-based application, IFTTT released a version of the service for [[iPhone]] in July 2013. IFTTT for iPhone adds 3 exclusive channels: iOS Photos, Reminders and Contacts.<ref>{{cite web |url=http://www.theverge.com/2013/7/11/4510408/ifttt-for-iphone-app-photos-contacts-reminders | title=IFTTT brings automation to the iPhone | date=July 11, 2013 | accessdate=November 7, 2013 | author= Hamburger, Ellis }}</ref>An Android version of the app was released on April 24, 2014.<ref>{{cite web |url=http://techcrunch.com/2014/04/24/internet-glue-service-ifttt-launches-on-android-with-deeper-integration-than-ios/ | title=Internet Glue Service IFTTT Launches on Android With Deeper Integration Than iOS | date=April 24, 2014 | accessdate=April 25, 2014 | author= Panzarino, Matthew }}</ref>
 
== Reception ==
 
IFTTT has been praised by ''[[Forbes]]'',<ref>{{cite news | url=http://www.forbes.com/sites/eliseackerman/2012/09/23/ifttt-the-san-francisco-startup-lets-anyone-control-the-internet-of-things/ | title=IFTTT: San Francisco Startup Lets Anyone Control The Internet of Things | date=September 23, 2012 | accessdate=November 13, 2012 | author= Ackerman, Elise | work=Forbes}}</ref> ''[[Time (magazine)|Time]]'',<ref>{{cite news | url=http://techland.time.com/2012/09/18/50-best-websites-2012/slide/ifttt/ | title=50 Best Websites 2012 | date=September 18, 2012 | accessdate=November 13, 2012 | author=McCracken, Harry | work=Time}}</ref> ''[[Wired (magazine)|Wired]]'',<ref>{{cite news | url=http://www.wired.com/design/2012/10/socks-are-the-new-hoodie-startup-swag | title=Socks Are the New Hoodie: A Startup Reinvents Swag | date=October 13, 2012 | accessdate=November 13, 2012 | author= Flaherty, Joseph | work=Wired}}</ref> ''[[The New York Times]]'',<ref>{{cite news | url=http://bits.blogs.nytimes.com/2011/09/23/a-web-tool-that-lets-you-automate-the-internet/ | title=A Web Tool That Lets You Automate the Internet | date=September 23, 2011 | accessdate=November 13, 2012 | author=Wortham, Jenna | work=The New York Times}}</ref> and ''[[Reader's Digest]]''.<ref>{{cite web | url=http://www.rd.com/slideshows/ifttt-recipes/ | title=The IFTTT Recipes that Will Make Your Life Better | accessdate=March 10, 2014 | author=Beres, Damon}}</ref>
 
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== External links==
 
* {{official website | http://ifttt.com}}
* {{official blog | http://blog.ifttt.com}}