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In December 2007, Ask released the AskEraser feature,<ref>[https://www.eff.org/deeplinks/2007/07/ask-com-takes-lead-log-retention-microsoft-and-yahoo-follow Ask.com Takes the Lead on Log Retention; Microsoft and Yahoo! Follow], eff.org. Retrieved January 3, 2008.</ref> allowing users to [[opt-out]] from tracking of [[Web search query|search queries]] and [[IP address|IP]] and [[HTTP cookie|cookie]] values. They also vowed to erase this data after 18 months if the AskEraser option is not set. [[HTTP cookies]] must be enabled for AskEraser to function.<ref>{{cite web|title=Does AskEraser Really Erase?|url=http://epic.org/privacy/ask/default.html |publisher=Electronic Privacy Information Center|access-date=March 10, 2008 |archive-url= https://web.archive.org/web/20080308235509/http://epic.org/privacy/ask/default.html| archive-date= March 8, 2008 | url-status= live}}</ref><ref>{{cite web|title=Letter to U.S. Federal Trade Commission|url=http://www.cdt.org/privacy/20080123_FTC_Ask.pdf|publisher=Center for Democracy and Technology|date=January 23, 2008|access-date=March 10, 2008}}</ref>
[[File:Ask with wikipedia.png|thumb|An Ask.com search of Wikipedia, 2016.]]
 
On July 4, 2008, Ask acquired Lexico Publishing Group, which owns [[Dictionary.com]], [[Thesaurus.com]], and [[Reference.com]].<ref>{{cite news|url=https://www.reuters.com/article/internetNews/idUSN0337985120080703|title=Ask.com closes acquisition of Dictionary.com |work=Reuters |date=July 3, 2008 | first=Eric | last=Auchard}}</ref><ref>{{cite web|url=http://news.cnet.com/8300-10784_3-7-0.html?keyword=Dictionary.com|title=Ask.com closes Dictionary.com deal|publisher=[[CNet]]|date=July 4, 2008}}</ref>