Ask.com: Difference between revisions

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| logo = [[File:Ask.com Logo.svg|135px]]
| screenshot = [[File:Ask.com homepage screenshot.png|250px]]
| location = [[555 City Center]]<br />[[Oakland, California|Oakland]], [[California]], U.S.<ref>{{Cite web|url=https://www.bloomberg.com/profiles/companies/7587915Z:US-ask-com|title=Ask.com|website=[[Bloomberg L.P.]]|access-date=2019-02-19}}</ref>
| owner = [[IAC (company)|IAC]]
| url = {{URL|http://www.ask.com}}
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==History==
[[File:Jeeves-in-2009.jpg|thumb|Jeeves|left]]
[[Image:Jeeves-in-2009.jpg|thumb|Jeeves|left]]Ask.com was originally known as Ask Jeeves,<ref name=":0">{{Cite web|url=http://www.searchenginewatch.com:80/sereport/9708-askjeeves.html|title=Ask Jeeves: Metacrawler With A Twist|last=Engine Report|first=The Search|date=August 5, 1997|website=[[Search Engine Watch]]|archive-url=https://web.archive.org/web/19980706221359/http://www.searchenginewatch.com/sereport/9708-askjeeves.html|archive-date=July 6, 1998|url-status=live|access-date=January 15, 2019}}</ref> "Jeeves" being the name of a "gentleman's personal gentleman", or [[valet]], fetching answers to any question asked. The character was named after [[Jeeves]], [[Bertie Wooster]]'s [[Valet]]valet in the fictional works of [[P.&nbsp;G. Wodehouse]].<ref>{{Cite web|url=http://searchenginewatch.com/sew/news/2063925/whats-in-a-search-engines-name|title=What's In A (Search Engine's) Name?|last=Sherman|first=Chris|date=2003-10-08|website=Search Engine Watch|archive-url=https://web.archive.org/web/20150103053032/http://searchenginewatch.com/sew/news/2063925/whats-in-a-search-engines-name|archive-date=2015-01-03|access-date=2019-02-13}}</ref>
 
The original idea behind Ask Jeeves was to allow users to get answers to questions posed in everyday, [[natural language]], as well as by traditional keyword searching. The current Ask.com still supports this, with support for math, dictionary, and conversion questions.
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On June 5, 2007, Ask.com relaunched with a 3D look.<ref>[https://www.techcrunch.com/2007/06/04/major-relaunch-for-ask-ask3d/ Major Relaunch For Ask: Ask3D], [[Techcrunch]], June 4, 2007. Retrieved June 5, 2007.</ref>
 
On May 16, 2006, Ask implemented a "Binoculars Site Preview" into its search results. On search results pages, the "Binocularsbinoculars" let searchers have a sneak peekpreview of the page they could visit with a mouse-over activating a pop-up screenshot.
 
In December 2007, Ask released the AskEraser feature,<ref>[https://www.eff.org/deeplinks/2007/07/ask-com-takes-lead-log-retention-microsoft-and-yahoo-follow Ask.com Takes the Lead on Log Retention; Microsoft and Yahoo! Follow], eff.org. Retrieved January 3, 2008.</ref> allowing users to [[opt-out]] from tracking of [[Web search query|search queries]] and [[IP address|IP]] and [[HTTP cookie|cookie]] values. They also vowed to erase this data after 18 months if the AskEraser option is not set. [[HTTP cookies]] must be enabled for AskEraser to function.<ref>{{cite web|title=Does AskEraser Really Erase?|url=http://epic.org/privacy/ask/default.html |publisher=Electronic Privacy Information Center|access-date=March 10, 2008 |archive-url= https://web.archive.org/web/20080308235509/http://epic.org/privacy/ask/default.html| archive-date= March 8, 2008 | url-status= live}}</ref><ref>{{cite web|title=Letter to U.S. Federal Trade Commission|url=http://www.cdt.org/privacy/20080123_FTC_Ask.pdf|publisher=Center for Democracy and Technology|date=January 23, 2008|access-date=March 10, 2008}}</ref>
[[File:Ask with wikipedia.png|thumb|An Ask.com search of Wikipedia.]]

On July 4, 2008, Ask acquired Lexico Publishing Group, which owns [[Dictionary.com]], [[Thesaurus.com]], and [[Reference.com]].<ref>{{cite news|url=https://www.reuters.com/article/internetNews/idUSN0337985120080703?feedType=RSS&feedName=internetNews|title=Ask.com closes acquisition of Dictionary.com |work=Reuters |date=July 3, 2008 | first=Eric | last=Auchard}}</ref><ref>{{cite web|url=http://news.cnet.com/8300-10784_3-7-0.html?keyword=Dictionary.com|title=Ask.com closes Dictionary.com deal|publisher=[[CNet]]|date=July 4, 2008}}</ref>
 
In August 2008, Ask launched the Ask Kids search engine designed for children.<ref name=":3" />
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===Ask Sponsored Listings===
Formerly the direct -sales engine for Ask.com, Ask Sponsored Listings is no longer available, having merged with Sendori, an operating business of IAC, in 2011.<ref>{{cite web|title=Ask Sponsored Listings is now Sedori|url=http://advertisersupport.sendori.com/entries/20191622-ask-sponsored-listings-is-now-sendori|publisher=Sendori|access-date=October 29, 2012}}</ref>
 
==Corporate details==
[[ImageFile:Askcomheadquarters.jpg|thumb|Ask.com headquarters in [[Oakland, California|Oakland]], California|left]]
Ask Jeeves, Inc. stock traded on the NASDAQ stock exchange from July 1999 to July 2005, under the ticker symbol ASKJ. In July 2005, the ASKJ ticker was retired upon the acquisition by IAC, valuing at US$1.85&nbsp;billion.
 
In 2012 Ask.com made two acquisitions as part of a larger strategy to offer more content on the Ask.com website. On July 2, 2012, Ask.com purchased content discovery start-up<ref>{{cite web|last=de Senerpont Domis |first=Olaf |title=Q&A with Ask.com's CEO and nRelate's Founder |url=http://www.thedeal.com/content/tmt/qa-with-askcoms-ceo-and-nrelates-founder.php |publisher=The Deal Pipeline |access-date=October 23, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120710110209/http://www.thedeal.com/content/tmt/qa-with-askcoms-ceo-and-nrelates-founder.php |archive-date=July 10, 2012 }}</ref> nRelate, for an undisclosed amount. That was followed by the company's acquisition of expert advice and information site [[About.com]], which closed in September 2012.<ref>{{cite web|last=Stewart|first=Christopher|title=Times Co. Sells About.com for $300 Million|url=https://www.wsj.com/articles/SB10000872396390444914904577613951078689744?KEYWORDS=aboutcom|publisher=Wall Street Journal|access-date=October 23, 2012}}</ref>
 
On August 14, 2014, Ask.com acquired popular social networking website [[ASKfm]], where users can ask other users questions, with the option of anonymity.<ref>{{cite web|last1=Magid|first1=Larry|title=IAC's Ask.com Buys Ask.fm And Hires A Safety Officer To Stem Bullying|url=https://www.forbes.com/sites/larrymagid/2014/08/14/iacs-ask-com-buys-ask-fm-and-hires-a-safety-officer-to-stem-bullying/|work=Forbes|access-date=August 29, 2014}}</ref> As of August 14, 2014, Ask.fm had 180 million monthly unique users in more than 150 countries around the world,<ref>{{cite web|last1=Curtis|first1=Sophie|title=Tinder owner buys social network ASKfm|url=https://www.telegraph.co.uk/technology/news/11034923/Tinder-owner-buys-social-network-Ask.fm.html|website=The Telegraph|publisher=The Telegraph|access-date=August 29, 2014}}</ref> with its largest user base in the United States.<ref>{{cite web|last1=Sullivan|first1=Laurie|title=Ask.com Acquires Q&A Social Network Ask.fm, Prepares To Add Tools To Increase Safety|url=http://www.mediapost.com/publications/article/232144/askcom-acquires-qa-social-network-askfm-prepar.html|website=Media Post|publisher=Media Post|access-date=August 29, 2014}}</ref> Available on the web and as a mobile app, ASKfm generates an estimated 20,000 questions per minute with approximately 45 percent of its mobile [[monthly active users]] logging in daily.<ref name="Techcrunch">{{cite web|last1=Perez|first1=Sarah|title=IAC Agrees To Work With Regulators On Cyberbullying Protections Following ASKfm Deal|url=https://techcrunch.com/2014/08/14/ask-com-agrees-to-work-with-regulators-on-cyberbullying-protections-following-ask-fm-acquisition/|website=Techcrunch|publisher=Techcrunch|access-date=August 29, 2014}}</ref> To{{As dateof|2014}}, the mobile app has been downloaded more than 40 million times.<ref name="Techcrunch"/>
 
In 2021, Ask re-launched its ''SymptomFind''<ref>{{cite web |title=About SymptomFind |url=https://www.symptomfind.com/about |website=Ask Media Group}}</ref> brand and introduced the new finance-focused ''Ask Money''<ref>{{cite web |title=Ask Money Homepage |url=https://www.askmoney.com/ |website=Ask Money |publisher=Ask Media Group}}</ref> site.
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After a hiatus from mass consumer marketing, Ask returned to TV advertising in the fall of 2011 after refocusing its site on questions and answers.<ref>{{cite web|last= Ha|first= Anthony|title= Ask.com Returns to TV, Cautiously|url= http://www.adweek.com/news/advertising-branding/askcom-returns-tv-cautiously-136064|publisher= AdWeek|access-date=November 12, 2012}}</ref> Instead of national advertising, Ask focused on local markets. In the summer of 2012, Ask launched a national cinema campaign,<ref>{{cite web|last= Vega|first= Tanzina|title= Ask.com Heralds a New Focus|url= http://mediadecoder.blogs.nytimes.com/2012/07/29/new-ask-com-ads-highlight-change-in-focus|work= New York Times|access-date= November 12, 2012}}</ref> along with other out-of-home tactics in certain markets such as New York and [[Seattle]].<ref>{{cite web|last= Sandoval|first= Greg|title= Hey, Times Square! I'm Google+. Please Notice Me|url= http://news.cnet.com/8301-1023_3-57512960-93/hey-times-square-im-google--please-notice-me/|publisher= CNET|access-date= November 12, 2012}}</ref>
 
“YouAs part of a Seattle-based local market effort, Ask.com launched its "You Asked We Answered”Answered"<ref>{{cite web|last=Sullivan|first=Laurie|title=Ask.com Launches 'You Asked' Branding Campaign|url=http://www.mediapost.com/publications/article/173829/askcom-launches-you-asked-branding-campaign.html|publisher=Media Post|access-date=November 12, 2012}}</ref> campaign in 2012, in which the company “answered”"answered" residents' top complaints about living in their city, including easing morning commutes and stadium traffic, as well as keeping the local Parks and Rec department wading pools open.
As part of a Seattle-based local market effort, Ask.com launched its
“You Asked We Answered”<ref>{{cite web|last=Sullivan|first=Laurie|title=Ask.com Launches 'You Asked' Branding Campaign|url=http://www.mediapost.com/publications/article/173829/askcom-launches-you-asked-branding-campaign.html|publisher=Media Post|access-date=November 12, 2012}}</ref> campaign in 2012, in which the company “answered” residents' top complaints about living in their city, including easing morning commutes and stadium traffic, as well as keeping the local Parks and Rec department wading pools open.
 
On January 14, 2009, Ask.com became the official sponsor of 2000 [[NASCAR]] [[Sprint Cup Series]] Champion [[Bobby Labonte]]'s No.&nbsp;96 [[Ford Motor Company|Ford]]. Ask would become the official search engine of NASCAR.<ref>{{cite web|author= Official Release |url= http://www.nascar.com/2009/news/headlines/cup/01/14/ask.com.partnerships/index.html |title= – Ask.com enters NASCAR with multi-faceted program |publisher= Nascar.com |date=January 14, 2009 |access-date=July 12, 2011| archive-url= https://web.archive.org/web/20110628181843/http://www.nascar.com/2009/news/headlines/cup/01/14/ask.com.partnerships/index.html| archive-date= June 28, 2011 | url-status= live}}</ref> Ask.com was the primary sponsor for the No.&nbsp;96 for 18 of the first 21 races and had rights to increase this to a total of 29 races that season.<ref>{{cite web |author=Duane Cross |url=http://bbs.cid.cn.nascar.com/2009/news/headlines/cup/01/13/blabonte.hof.racing/index.html |title=Labonte will drive No. 96 for Hall of Fame in 2009 – 14 January 2009 |publisher=Bbs.cid.cn.nascar.com |access-date=July 12, 2011 |archive-url=https://web.archive.org/web/20110714154201/http://bbs.cid.cn.nascar.com/2009/news/headlines/cup/01/13/blabonte.hof.racing/index.html |archive-date=July 14, 2011 |url-status=dead |df=dmy-all }}</ref> The Ask.com car debuted in the 2009 Bud Shootout where it failed to finish the race, but subsequently returned strongly, placing as high as 5th in a March 1, 2009 [[Shelby 427]] race at [[Las Vegas Motor Speedway]].<ref>[http://www.ask.com/nascar/2009-Shelby-427-race#results ] {{webarchive |url=https://web.archive.org/web/20090331204759/http://www.ask.com/nascar/2009-Shelby-427-race#results |date=March 31, 2009}}</ref> Ask.com's foray into NASCAR represented the first instance of its venture into what it calls "[[Vertical search|"Super Verticals"]]".<ref>{{cite web|url= http://searchengineland.com/askcom-partners-with-nascar-says-super-vertical-will-put-it-back-in-search-race-16143 |title= Ask.com Partners With NASCAR, Says "Super Verticals" Will Put It Back In Search Race |publisher= Searchengineland.com |date=January 13, 2009 |access-date=July 12, 2011}}
</ref>
 
==References==
{{Reflist|colwidth=30em}}
 
==External links==