Ask.com: Difference between revisions

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| location = [[555 City Center]]<br />[[Oakland, California|Oakland]], [[California]], U.S.<ref>{{Cite web|url=https://www.bloomberg.com/profiles/companies/7587915Z:US-ask-com|title=Ask.com|website=[[Bloomberg L.P.]]|access-date=2019-02-19}}</ref>
| owner = [[IAC (company)|IAC]]
| parent = Ask Media Group, LLC
| url = {{URL|https://www.askjeeves.com/|askjeeves.com}} and {{URL|https://www.ask.com/|ask.com}}
| registration = Optional
| language = English
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==Marketing and promotion==
From November 1999, Ask Jeeves advertised on [[Price look-up code#Promotion via PLU stickers|produce stickers]] on apples, oranges and bananas. Questions such as "How many calories in a banana?" were printed alongside the Ask Jeeves web address.<ref>{{cite web |last1=Fabricant |first1=Florence |title=RESPONSIBLE PARTY: DAVID HELLIER; Your $40 Pledge, Her $3 Tote Bag Have Answers? Plant a Question |url=https://www.nytimes.com/2000/05/07/business/responsible-party-david-hellier-your-40-pledge-her-3-tote-bag-have-answers-plant.html |website=The New York Times |access-date=10 May 2024 |date=7 May 2000}}</ref><ref name="tampa-bay-times">{{cite web |last1=Trigaux |first1=Robert |title=No space is sacred when it comes to alternative advertising |url=https://www.tampabay.com/archive/2000/12/03/no-space-is-sacred-when-it-comes-to-alternative-advertising/ |website=Tampa Bay Times |access-date=10 May 2024 |language=en |date=3 December 2000}}</ref>
[[Apostolos Gerasoulis]], the co-creator of Ask's Teoma algorithmic search technology, starred in four television advertisements in 2007, extolling the virtues of Ask.com's usefulness for information relevance.<ref>{{cite web|url=http://about.ask.com/docs/about/televisionads.shtml |title=About Ask.com: TV Spots |access-date=April 25, 2007 |archive-url=https://archive.today/20070410132033/http://about.ask.com/docs/about/televisionads.shtml |archive-date=April 10, 2007 |url-status=dead }}</ref> A Jeeves balloon and a float appeared in the [[Macy's Thanksgiving Day Parade]] through 2000–2004.
 
A Jeeves balloon and a float appeared in the [[Macy's Thanksgiving Day Parade]] through 2000–2004.<ref name="tampa-bay-times"/><ref>{{cite web |last1=Lee |first1=Ellen |title=Ask Jeeves closes door on the butler / Familiar mascot retired as search site becomes Ask.com |url=https://www.sfgate.com/business/article/Ask-Jeeves-closes-door-on-the-butler-Familiar-2503272.php |website=SFGATE |access-date=10 May 2024 |language=en |date=27 February 2006}}</ref>
 
[[Apostolos Gerasoulis]], the co-creator of Ask's Teoma algorithmic search technology, starred in four television advertisements in 2007, extolling the virtues of Ask.com's usefulness for information relevance.<ref>{{cite web|url=http://about.ask.com/docs/about/televisionads.shtml |title=About Ask.com: TV Spots |access-date=April 25, 2007 |archive-url=https://archive.today/20070410132033/http://about.ask.com/docs/about/televisionads.shtml |archive-date=April 10, 2007 |url-status=dead }}</ref> A Jeeves balloon and a float appeared in the [[Macy's Thanksgiving Day Parade]] through 2000–2004.
 
After a hiatus from mass consumer marketing, Ask returned to TV advertising in the fall of 2011 after refocusing its site on questions and answers.<ref>{{cite web|last= Ha|first= Anthony|title= Ask.com Returns to TV, Cautiously|url= http://www.adweek.com/news/advertising-branding/askcom-returns-tv-cautiously-136064|publisher= AdWeek|access-date=November 12, 2012}}</ref> Instead of national advertising, Ask focused on local markets. In the summer of 2012, Ask launched a national cinema campaign,<ref>{{cite web|last= Vega|first= Tanzina|author-link=Tanzina Vega |title= Ask.com Heralds a New Focus|url= http://mediadecoder.blogs.nytimes.com/2012/07/29/new-ask-com-ads-highlight-change-in-focus|work= New York Times|access-date= November 12, 2012}}</ref> along with other out-of-home tactics in certain markets such as New York and [[Seattle]].<ref>{{cite web|last= Sandoval|first= Greg|title= Hey, Times Square! I'm Google+. Please Notice Me|url= http://news.cnet.com/8301-1023_3-57512960-93/hey-times-square-im-google--please-notice-me/|publisher= CNET|access-date= November 12, 2012}}</ref>