Astro Radio: Difference between revisions

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{{Short description|Malaysian radio network company}}
{{Multiple issues|
{{more citations needed|date=February 2021}}
{{Cleanup|reason=excessive detail, over-quotation|date=May 2024}}
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{{EngvarB|date=January 2018}}
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On 1 January 2018, Astro Radio dropped the suffix “[[Frequency modulation|FM]]” as part of the rebranding for all its 11 radio stations, to focus on digital platform, inline with the current technology development.
{{blockquote|"...Over the years, social media has proven to be a great platform to engage with our fans. Delivering content in this digital age means; engaging with our fans through various interactive platforms that drive talkability and social engagement. Platforms like these enable us to build a community of fans centered on tastemakers, such as our own talent who are household names.”<ref>[{{cite news |url=https://radioinfo.asia/news/astro-radio-refreshes-11-brands]/ |title=Astro Radio refreshes 11 brands |date=3 January 2018 |work=RadioInfo Asia}}</ref>|source=Jake Abdullah, former Chief Executive Officer of Astro Radio.|author=}}
 
=== Astro Radio stopped operations in Sabah and Sarawak and moved to Bukit Jalil ===
In October 2023, HITZ and MY for Sabah and Sarawak were officially stopped and will be returned to Bukit Jalil.<ref>[https://www.hmetro.com.my/rap/2023/10/1016032/hitz-fm-my-fm-henti-operasi-berpangkalan-di-sabah Hitz FM, MY FM henti operasi berpangkalan di Sabah]</ref>
{{Copy edit section|date=June 2024}}
In October 2023, [[Hitz (radio station)|HITZ]] and [[My (radio station)|MY]] broadcasts for Sabah and Sarawak have been completely stopped by Astro Radio and will be returned to Bukit Jalil.<ref>{{cite news |last=Tan |first=Yu Ang |date=3 October 2023 |title=Astro Radio Ceases Operation In Sabah & Sarawak, All Staff Given Voluntary Separation Scheme (VSS) |url=https://weirdkaya.com/astro-radio-ceases-operation-in-sabah-sarawak/ |work=WeirdKaya}}</ref><ref>{{cite news |url=https://www.hmetro.com.my/rap/2023/10/1016032/hitz-fm-my-fm-henti-operasi-berpangkalan-di-sabah |title=Hitz FM, MY FM henti operasi berpangkalan di Sabah |first=Najiy |last=Jefri |date=3 October 2023 |work=Harian Metro |language=ms}}</ref>
 
In January 2024, [[Era (radio station)|ERA Sabah]] and [[Era (radio station)|ERA Sarawak]] have officially started broadcasting from Bukit Jalil. As a result, ERA Sabah and ERA Sarawak will not be stopped by Astro Radio until now.<ref>[{{cite news |url=https://bm.syok.my/info/era-sabah-era-sarawak-personaliti-baru |title=ERA Sabah dan ERA Sarawak Perkenal Barisan Personaliti, Segmen Baru] |first=Syazwan |last=Aizad |date=9 January 2024 |work=Syok |language=ms}}</ref>
{{blockquote|After 13 years of Astro Radio being based in Sabah, radio station Hitz FM Sabah and MY FM Sabah closed its office operations in the state effective September 30.
 
English language radio channels, Hitz Sabah and MY Sabah for Chinese will return their broadcasts to Kuala Lumpur.
 
However, Era Sabah was not stopped and still maintains the existing presenter but will be based in Kuala Lumpur.|source=Former Content and Digital Head of Astro Radio Sabah, Ily Lia Affiqah.|author=}}
 
"Astro Radio Sabah office operations will be closed with effect from 30 September 2023. There will be no more operational employees and only full-time staff will be given VSS (Voluntary Redundancy).
 
The former Content and Digital Head of Astro Radio Sabah, Ily Lia Affiqah, said that the English language radio channels, Hitz Sabah and MY Sabah for Chinese will return their broadcasts to Kuala Lumpur.
 
"However, fans can still listen to Era Sabah broadcasts as usual. It will only be broadcast from Bukit Jalil (Astro headquarters).
 
"All presenters will be broadcasting from Kota Kinabalu until December 31 before all operations are fully transferred to Bukit Jalil in January next year.
 
"Hitz Sabah and MY Sabah broadcasts will also be restored. There will be no presenters or local content for these two channels starting September 30," he told Harian Metro.
 
According to Ily, it is possible that not all Era Sabah presenters will continue to serve since some of them will not be moving to Kuala Lumpur next year.
 
He said the decision to stop the operation of the Astro Radio Sabah office was reached last August.
 
According to him, Astro Radio Sarawak's office operations were also stopped effective last Saturday.
 
Ily added, as an individual who had been with the radio for almost 13 years, he admitted that he was sad but agreed with the decision involved.
 
"It's time for me to try a new direction. I started as a Sabah Era presenter at the age of 19, but had to leave this station with mixed feelings.
 
"This is my first job and it can be said that I grew up with Astro Radio. I learned a lot and helped pave the way for me to develop a career in the entertainment field in Sabah.
 
"However, every meeting will have a farewell. I want to thank all my friends at Astro Radio Sabah. They are all like family to me," he said.
 
For the record, Ily is the first Era Sabah presenter with Beebey since Astro Radio expanded its wings to the state on October 1, 2010 under the Era Sabah brand.|source=Former Content and Digital Head of Astro Radio Sabah, Ily Lia Affiqah.|author=}}
 
== Other brands ==
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* News, Sports & Talk (Online only)
** [[Astro Awani]]
** [[Astro Arena (TV channel)|Astro Arena Radio]]
** 优内容 (YOU Streaming)
 
'''Syok''' also offered pop-up stations, featuring tracks for some occasions, such as [[Public holidays in Malaysia]]. In addition, they also provide Featured Radio, which include partnered radio stations such as Red Radio (in partnership with [[AirAsia]]), [[Rakita (Malaysian radio station)|Rakita]], [https://www.onafo.my/ AFO RADIO], and [[ABS-CBN Corporation]] ([[TeleRadyo]], [[MOR Entertainment]] and [[MyxRadio]]).