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=== Noblia ===
In 1985 the Zen Noblia Ultra Slim watch was introduced as a model by Citizen. From 1986 to 1997 Citizen offered watches under the Noblia brand. These were in the high-priced segment and combined a traditional-classical design with modern quartz movements. Noblia was an outfitter and sponsor of the Louis Vuitton Cup and the Star North American Championship. Noblia was discontinued in 1997
=== Q&Q SmileSolar ===
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