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The primary objectives as stated by the Centre’s founding documents are “to enhance an economic partnership between Japan and the ASEAN Member Countries to Japan, particularly that of semi-processed and manufactured products; to accelerate the flow of investment between Japan and the ASEAN Member Countries including the transfer of skill and technology; to vitalize tourist traffic between Japan and the ASEAN Member Countries; and to expand exchanges of persons through close cooperation between Japan and the ASEAN Member Countries.”<ref name=treaty />
 
As of 2013, it was the first of only four such governmental centres in state capitals.<ref name="takashi">{{Cite web |date=5 December 2013 |title= ASEAN-Japan Relations |url= https://books.google.co.jp/books?hl=en&lr=&id=Vor3AwAAQBAJ&oi=fnd&pg=PA73&dq=%E2%80%9CASEAN-Japan+Centre%E2%80%9D&ots=TGq89D1BoE&sig=Ad3-V1Fb9HKyzxX8y9zykp2_dmQ&redir_esc=y#v=onepage&q=%E2%80%9CASEAN-Japan%20Centre%E2%80%9D&f=false |page=22|access-date=1 May 2024 |archive-date=1 May 2024 |archive-url= https://web.archive.org/web/20240501044457/https://books.google.co.jp/books?hl=en&lr=&id=Vor3AwAAQBAJ&oi=fnd&pg=PA73&dq=%E2%80%9CASEAN-Japan+Centre%E2%80%9D&ots=TGq89D1BoE&sig=Ad3-V1Fb9HKyzxX8y9zykp2_dmQ&redir_esc=y#v=onepage&q&f=false |url-status=live }}</ref>
 
== History ==
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During the early 2000s, the Centre underwent significant reforms to enhance its functions and activities in accordance with the directives of the ASEAN-Japan Commemorative Summit in 2003.<ref>[https://www.mofa.go.jp/region/asia-paci/asean/year2003/summit/index.html The ASEAN-Japan Commemorative Summit Meeting] {{Webarchive|url= https://web.archive.org/web/20190707094732/https://www.mofa.go.jp/region/asia-paci/asean/year2003/summit/index.html |date=7 July 2019}}, ''mofa.go.jp''.</ref> The Eminent Persons Committee (EPC) was established following the decision of the 8th ASEAN-Japan Summit to facilitate this reform process. The EPC convened twice, firstly on 31 May 2005 in Tokyo, Japan, and subsequently during 3-4 October 2005 in [[Bali]], Indonesia, where it concluded its interim report. <ref name="AJPOA">[https://www.mofa.go.jp/region/asia-paci/asean/conference/report0512.html EXECUTIVE REPORT: PROGRESS OF IMPLEMENTATION OF THE ASEAN-JAPAN PLAN OF ACTION] {{Webarchive|url= https://web.archive.org/web/20220301203040/https://www.mofa.go.jp/region/asia-paci/asean/conference/report0512.html |date=1 March 2022}}, ''mofa.go.jp''.</ref> The EPC's final report was submitted to the Council Directors after its conclusive meeting on 4-5 April 2006 in Tokyo, Japan. The 30th ASEAN-Japan Summit<ref>[https://www.doyukai.or.jp/ajbm/jointstatement/the30th.html Establishment of the East Asia Economic Community (EAEC)] {{Webarchive|url= https://web.archive.org/web/20171121210501/https://www.doyukai.or.jp/ajbm/jointstatement/the30th.html |date=21 November 2017}}, ''doyukai.or.jp''.</ref> also played an important role in shaping the Centre's agenda and priorities during this period. Discussions and agreements reached during the summit informed the direction of collaborative efforts between ASEAN member states and Japan, further influencing the Centre's overall activities and initiatives.
 
Afterwards, the Centre expanded its scope of activities and missions such as assisting the [[Brunei Darussalam–Indonesia–Malaysia–Philippines East ASEAN Growth Area|BIMP-EAGA]] member countries, expecting technical support of Japanese experts to 112 ASEAN companies related to product designs, organizing the ASEAN Tourism Fair<ref name=AJPOA /> in 2005 with 64,000 visitors, and six Japanese investment missions to ASEAN countries. In 2007, the ASEAN-Japan Centre underwent another round of reform, following the recommendations of the Eminent Persons Committee.<ref name=takashi /> These reforms were geared towards fortifying the Centre's role and efficacy in fostering multiple approaches between ASEAN and Japan. In 2009, the ASEAN-Japan Hall<ref>[https://www.asean.or.jp/ja/wp-content/uploads/sites/2/ASEAN-Japan_Centre_Brochure_2019-2020.pdf ASEAN-Japan Centre: Strategic Vision of the Centre and Its Activities 2019-2020] {{Webarchive|url= https://web.archive.org/web/20230804043533/https://www.asean.or.jp/ja/wp-content/uploads/sites/2/ASEAN-Japan_Centre_Brochure_2019-2020.pdf |date=4 August 2023}}, ''asean.or.jp''.</ref> was established as a meeting venue for ASEAN-Japan various events to promote trade, investment, tourism and intercultural exchanges.
 
'''2010s-present'''
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In 2007, the agreement was amended to have Japan bear 87.5 per cent of the budget, with the ASEAN member countries bearing 12.5 per cent.<ref>{{Cite web |date=20 November 2007 |title= 2008 Amendments to the Agreement Establishing the ASEAN Promotion Centre on Trade, Investment and Tourism (ASEAN-Japan Centre)|url= https://cil.nus.edu.sg/wp-content/uploads/2019/02/2007-Amendments-to-the-Agreement-Establishing-the-ASEAN-Japan-Centre.pdf |access-date=11 April 2024 |archive-date=11 April 2024 |archive-url= https://web.archive.org/web/20240411010653/https://cil.nus.edu.sg/wp-content/uploads/2019/02/2007-Amendments-to-the-Agreement-Establishing-the-ASEAN-Japan-Centre.pdf |url-status=live }}</ref>
 
== InfluenceSignificance ==
 
For 28 years since 1981, the ASEAN-Japan Centre remained as the only of such centres until similar centres were established in [[Seoul]](the [[ASEAN-Korea Centre]] in 2009), [[Beijing]](the [[ASEAN-China Centre]] in 2011), [[New Dehli]](the [[ASEAN-India Centre]] in 2012), and [[Moscow]](the [[Moscow State Institute of International Relations|MGIMO]]’s ASEAN Centre in 2010).<ref name=takashi />
 
In 2017, the [[Australian Labor Party|Labor Party]] of [[Australia]] promised to open an ASEAN studies centre, referencing examples in [[United States|the US]], Japan, [[South Korea|Korea]], and [[India]].<ref>[https://campusmorningmail.com.au/news/labor-promises-asean-studies-centre-and-asian-language-learning/ Labor promises ASEAN studies centre and Asian language learning] {{Webarchive|url= https://web.archive.org/web/20220518233443/https://campusmorningmail.com.au/news/labor-promises-asean-studies-centre-and-asian-language-learning/ |date=18 May 2022}}, ''campusmorningmail.com.au''.</ref> In March 2024, Australian Prime Minister and Labor Party Leader, [[Anthony Albanese]] enacted the Melbourne Declaration, in which the establishment of an [[ASEAN-Australia Centre]] in [[Canberra]] was announced. The opening of the ASEAN-Australia Centre is expected to occur in July 2024.<ref>[https://www.pm.gov.au/media/melbourne-declaration-affirms-asean-and-australia-partnership-future ‘Melbourne Declaration’ affirms ASEAN and Australia partnership for the future] {{Webarchive|url= https://web.archive.org/web/20240317180444/https://www.pm.gov.au/media/melbourne-declaration-affirms-asean-and-australia-partnership-future |date=17 March 2024}}, ''pm.gov.au''.</ref>