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'''2000s'''
During the early 2000s, the Centre underwent significant reforms to enhance its functions and activities in accordance with the directives of the ASEAN-Japan Commemorative Summit in 2003.<ref>[https://www.mofa.go.jp/region/asia-paci/asean/year2003/summit/index.html The ASEAN-Japan Commemorative Summit Meeting] {{Webarchive|url= https://web.archive.org/web/20190707094732/https://www.mofa.go.jp/region/asia-paci/asean/year2003/summit/index.html |date=7 July 2019}}, ''mofa.go.jp''.</ref> The Eminent Persons Committee (EPC) was established following the decision of the 8th ASEAN-Japan Summit to facilitate this reform process. The EPC convened twice, firstly on 31 May 2005 in Tokyo, Japan, and subsequently during 3-4 October 2005 in [[Bali]], Indonesia, where it concluded its interim report.
Afterwards, the Centre expanded its scope of activities and missions such as assisting the [[Brunei Darussalam–Indonesia–Malaysia–Philippines East ASEAN Growth Area|BIMP-EAGA]] member countries, expecting technical support of Japanese experts to 112 ASEAN companies related to product designs, organizing the ASEAN Tourism Festival<ref name=AJPOA /> in 2005 with 64,000 visitors, and six Japanese investment missions to ASEAN countries.
The Centre also played a role in capacity building. One of the areas is in building national brands. ASEAN companies or countries would reach out directly to seek consultation from the Centre on how they might be able to market their products in Japan.
In 2007, the ASEAN-Japan Centre underwent another round of reform, following the recommendations of the Eminent Persons Committee.<ref name=takashi /> These reforms were geared towards fortifying the Centre's role and efficacy in fostering multiple approaches between ASEAN and Japan. In 2009, the ASEAN-Japan Hall<ref>[https://www.asean.or.jp/ja/wp-content/uploads/sites/2/ASEAN-Japan_Centre_Brochure_2019-2020.pdf ASEAN-Japan Centre: Strategic Vision of the Centre and Its Activities 2019-2020] {{Webarchive|url= https://web.archive.org/web/20230804043533/https://www.asean.or.jp/ja/wp-content/uploads/sites/2/ASEAN-Japan_Centre_Brochure_2019-2020.pdf |date=4 August 2023}}, ''asean.or.jp''.</ref> was established as a meeting venue for ASEAN-Japan various events to promote trade, investment, tourism and intercultural exchanges.
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