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Noha M. El-Bassiouny is an Egyptian marketing scholar and intellectual. She is currently Vice Dean for Academic Affairs and Professor of Marketing at the Faculty of Management Technology, the German University in Cairo (GUC), Egypt. Her writings are at the interface between business and society and the cross-cultural implications that this has for fostering global dialogue related to social responsibility and the continuous transition to a sustainable and just world.
She has created momentum for research related to consumer psychology and culture in modern Egypt. She has also contributed to the growing global literature on Islamic Marketing, Sustainability Marketing, and Corporate Social Responsibility (CSR). Her works are characterized by interdisciplinarity blending classic Arabic and Islamic literature with mainstream international literature. In 2021, she founded Management and Sustainability: An Arab Review (MSAR) journal by Emerald Publishing which aims at being a leading platform for international dialogue related to the nuanced understanding of sustainability and responsible management in the context of Arab countries as they relate to their local, regional and international contexts. She is also an Associate Editor at the International Journal of Consumer Studies. She also serves as an editorial board member of European Management Journal.
Education
She graduated at the American University in Cairo in 2001 with a Bachelor in Business and Minor in Psychology and was Presidential Cup Holder. She had her MBA at the same university and graduated in 2005. She did her Ph.D. at the German University in Cairo, Egypt.
Scientific Publications and Awards
She has over 100 international publications and her works have appeared in leading academic journals including the Journal of Business Ethics, the Journal of Business Research, the International Journal of Consumer Studies, the Journal of Cleaner Production, the International Journal of Bank Marketing, the Social Responsibility Journal, the Journal of Islamic Marketing, the International Journal of Pharmaceutical and Healthcare Marketing, the Journal of Consumer Marketing, the Journal of Organizational Change Management, Social Business, Management of Environmental Quality (MEQ), among many others. She is a recipient of several international awards including Emerald Outstanding Reviewer awards and several Highly Commended Paper awards. In 2019, she has also received the prestigious Abdul Hameed Shoman Arab Researchers Award (2019) on the level of the whole Arab world.
Notable Publications
El-Bassiouny, N. (2014). “The One-Billion-Plus Marginalization: Toward a Scholarly Understanding of Islamic Consumers”. Journal of Business Research, 67 (2), pp. 42-49.
http://dx.doi.org/10.1016/j.jbusres.2013.03.010
El-Bassiouny, N. (2016). “Where is Islamic Marketing Heading? A Commentary on Jafari and Sandikci’s (2015) ‘Islamic Consumers’, Markets, and Marketing”, Journal of Business Research, 69 (2), pp. 569-578
El-Bassiouny, D., Kotb, A., Elbardan, H., and El-Bassiouny, N. (2022). To Blow or Not to Blow the Whistle? An Islamic Framework, Journal of Business Ethics
El-Bassiouny, N.; El-Bassiouny, D.; K. A. Mohamed, E.; and Basuony, M. (editors - 2020). Ethics, CSR and Sustainability Education in the Middle East and North Africa Region: Conceptualization, Contextualization, and Empirical Evidence (Routledge).
References
https://scholar.google.com.eg/citations?user=EmKZBqwAAAAJ&hl=en&oi=ao
https://www.researchgate.net/profile/Noha-El-Bassiouny
Arabic News:
https://akhbarelyom.com/news/newdetails/2927684/1/%D8%A8%D8%A7%D8%AD%D8%AB%D8%A9-%D8%A8%D8%A7%D9%84%D8%A3%D9%84%D9%85%D8%A7%D9%86%D9%8A%D8%A9-%D8%A8%D8%A7%D9%84%D9%82%D8%A7%D9%87%D8%B1%D8%A9-%D8%AA%D8%AD%D8%B5%D8%AF-%D8%AC%D8%A7%D8%A6%D8%B2%D8%A9-%D8%B4%D9%88%D9%85%D8%A7%D9%86-%D9%84%D9%84%D8%A8%D8%A7%D8%AD%D8%AB%D9%8A%D9%86-%D8%A7%D9%84%D8%B9%D8%B1%D8%A8-%D9%84%D8%B9%D8%A7%D9%85-2019
https://www.maspero.eg/science-and-technology/2023/05/01/357132/%D8%A3%D8%B3%D8%AA%D8%A7%D8%B0%D8%A9-%D8%AC%D8%A7%D9%85%D8%B9%D8%A9-%D9%85%D8%B5%D8%B1%D9%8A%D8%A9-%D8%AA%D9%81%D9%88%D8%B2-%D8%A8%D8%A7%D9%84%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D8%AB%D8%A7%D9%86%D9%8A-%D8%A8%D9%85%D8%B3%D8%A7%D8%A8%D9%82%D8%A9-%D8%A7%D9%84%D8%A5%D8%A8%D8%AF%D8%A7%D8%B9-%D8%A7%D9%84%D8%AA%D8%AF%D8%B1%D9%8A%D8%B3%D9%8A-%D8%A7%D9%84%D8%AF%D9%88%D9%84%D9%8A%D8%A9
https://ntalm-masry.com/79525/
https://www.elmogaz.com/443351
https://taleemalyoum.com/%D9%88%D8%B1%D8%B4%D8%A9-%D8%B9%D9%85%D9%84-%D8%A8%D8%A7%D9%84%D8%A7%D9%84%D9%85%D8%A7%D9%86%D9%8A%D8%A9-%D8%A8%D8%A7%D9%84%D9%82%D8%A7%D9%87%D8%B1%D8%A9-%D8%AD%D9%88%D9%84-%D9%85%D8%A8%D8%A7%D8%AF/