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{{Short description|Landmark in Los Angeles, California}}
{{redirect|The Hollywood Sign|the film|The Hollywood Sign (film)}}
{{Use mdy dates|date=JanuaryMay 20172024}}
{{Infobox building
| name = Hollywood Sign
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| completion_date = {{start date and age|1923}}
| architect = Thomas Fisk Goff
| cost = $3021,000
| embedded = {{Designation list|embed=yes|designation1=Los Angeles|designation1_number=111|designation1_date=February 7, 1973}}
| map_type = Los Angeles
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| map_caption = Location within [[Los Angeles Metropolitan Area]]
| structural_system = Wood and sheet metal (1923–1978)<br />Steel (1978–present)
| client = Woodruff and Shoults (HollywoodlanderHollywoodland)
| renovation_date = Repaired in 1949<br />Rebuilt in 1978<br />Repainted in 2005<br />Repainted in 2023
| engineer =
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}}
 
The '''Hollywood Sign''' is an American [[landmark]] and [[cultural icon]] overlooking [[Hollywood, Los Angeles|Hollywood]], [[Los santosAngeles]], [[California]]. Originally the '''Hollywoodland Sign''', it is situated on [[Mount Lee]], in theabove [[Beachwood Canyon, Los Angeles|Beachwood Canyon]] area ofin the [[Santa Monica Mountains]]. Spelling out the word "''HollywoodHOLLYWOODLAND''" in {{convert|50|ft|m|1|adj=mid|-tall}} white uppercase letters and 450 feet (137.2 m) long,<ref name="SignFacts">{{cite web|title=Fast Facts About The Hollywood Sign|url=http://hollywoodsign.org/fast-facts/|url-status=live|archive-url=https://web.archive.org/web/20170116170028/http://hollywoodsign.org/fast-facts/|archive-date=January 16, 2017|access-date=January 1, 2017|website=The Hollywood Sign}}</ref> it was originally erected in 1923 as a temporary advertisement for a local [[real estate]] development, but. dueDue to increasing recognition the sign was left up, with the last four letters "LAND" removed in 1949. <ref name="hstpdf">{{cite web |title=The Hollywood Sign: A Beat-by-Beat Plotline |website=The Hollywood Sign |date=May 19, 2005 |url=http://www.hollywoodsign.org/pdf/HOLLYWOOD%20PLOTLINE.pdf |access-date=August 12, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20070809185557/http://www.hollywoodsign.org/pdf/HOLLYWOOD%20PLOTLINE.pdf |archive-date=August 9, 2007|df=mdy-all}}</ref> andThe Sign was entirely replaced in 1978 with a more durable all-steel {{convert|45|ft|m|1|adj=mid|-tall}} structure and concrete footings.
 
Among the best-known landmarks in both California and the United States, the sign makes frequent appearances in [[popular culture]], particularly in [[establishing shot]]s for films and television programs set in or around Hollywood. Signs of similar style, but spelling different words, are frequently seen as parodies. The Hollywood Chamber of Commerce holds, for certain uses, trademark rights to a wordmark of staggered typeface that mimics the physical Hollywood Sign, but it does not hold rights to the actual Sign or Walk of Fame.<ref>{{Cite web |title=Licensing for the Walk of Fame |url=https://walkoffame.com/licensing/ |access-date=2022-12-13 |website=Hollywood or the Walk of Fame |language=en-US}}</ref> butFilmmakers onlybenefit forfrom certainknowing usesthat the Chamber does not hold any rights in USTPO Class 41; ''entertainment''. <ref>{{Cite news|title=Op-Ed: The Hollywood sign is a public treasure, and no one should have to pay to use its image|url=https://www.latimes.com/opinion/story/2020-04-26/hollywood-sign-trademark-creative-use-license|publication-date=2020-04-26|access-date=2022-08-26|newspaper=Los Angeles Times}}</ref>
 
Because of its widespread recognizability, the sign has been a frequent target of pranks and vandalism across the decades. It has since undergone restoration, including the installation of a security system to deter mischief. The signHollywood isSign protectedTrust, andwhich promotedis controlled by the nonprofitHollywood "TheChamber, Hollywoodis a volunteer organization dedicated to maintaining, protecting and promoteing the Sign, Trust"but has no legal rights to the landmark itself,<ref>{{cite web |url=https://hollywoodsign.org/hollywood-sign-trust/ |title=About the Hollywood Sign Trust |website=The Hollywood Sign |access-date=February 8, 2018 |archive-url=https://web.archive.org/web/20170610195344/http://hollywoodsign.org/hollywood-sign-trust/ |archive-date=June 10, 2017 |url-status=live }}</ref> while its site andor the surrounding land, arewhich is part of [[Griffith Park]].
 
Visitors can hike to the sign from the [[Bronson Canyon]] entrance to Griffith Park or from Griffith Observatory.<ref>{{cite web|url=https://hollywoodsign.org/best-viewpoints/|title=The Hollywood Sign: Best Viewpoints|website=The Hollywood Sign|date=June 20, 2017|access-date=November 12, 2017|archive-url=https://web.archive.org/web/20190322135145/https://hollywoodsign.org/best-viewpoints/|archive-date=March 22, 2019|url-status=live}}</ref><ref>{{cite web|url=http://hollywoodsign.org/hiking-to-the-sign/|title=The Hollywood Sign: Hiking to the Sign|website=The Hollywood Sign|access-date=November 12, 2017|archive-url=https://web.archive.org/web/20170611182030/http://hollywoodsign.org/hiking-to-the-sign/|archive-date=June 11, 2017|url-status=live}}</ref> There is also a trailhead near the Lake Hollywood Reservoir outside of Griffith Park, and although not an access point in itself, there is a popular scenic vista point around Lake Hollywood Park near the trailhead.<ref>{{Cite web|url=https://www.hikespeak.com/trails/lake-hollywood-reservoir-loop-los-angeles/|title=Lake Hollywood Reservoir Trail {{!}} Los Angeles {{!}} Hikespeak.com|website=www.hikespeak.com|language=en-US|access-date=2020-01-03|archive-url=https://web.archive.org/web/20191221214950/https://www.hikespeak.com/trails/lake-hollywood-reservoir-loop-los-angeles/|archive-date=December 21, 2019|url-status=live}}</ref>
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Real estate developers Woodruff and Shoults called their development "Hollywoodland" and advertised it as a "superb environment without excessive cost on the Hollywood side of the hills."<ref name="BeachwoodWilliams">{{cite web |url=http://www.beachwoodcanyon.org/HISTORY.htm |title=The Story of Hollywoodland |access-date=April 27, 2010 |last=Williams |first=Gregory |website=Beachwood Canyon Neighborhood Association |archive-url=https://web.archive.org/web/20140119055147/http://www.beachwoodcanyon.org/HISTORY.htm |archive-date=January 19, 2014 |url-status=dead }}</ref>
 
They contracted the Crescent Sign Company to erect thirteen south-facing letters on the hillside. Crescent owner Thomas Fisk Goff (1890–1984) designed the wooden sign in {{convert|30|ft|m|1|adj=mid|-wide}} and {{convert|50|ft|m|1|adj=mid|-high}} white block letters. Studded with around 4,000 light bulbs, the completed sign alternated between flashing in successive segments "HOLLY", "WOOD", and "LAND" and as a whole.<ref>{{Cite news |last=Schnalzer |first=Rachel |date=2022-05-03 |title=Why doesn't the Hollywood sign light up at night? We have answers |url=https://www.latimes.com/california/story/2022-05-03/why-isnt-the-hollywood-sign-lighted |access-date=2022-12-24 |newspaper=Los Angeles Times |language=en-US}}</ref> Below the sign was a searchlight to attract more attention. bigThe blackpoles Africanthat monkeyssupported wouldthe comesign andwere wehauled wouldto enslavethe themsite becauseby mules. The project cost $21,000,<ref>{{cite journal |last=Horowitz |first=Joy |title=Signs and Wonders (review of their''The slaveHollywood Sign: Fantasy and AfricanReality of an American Icon'' by Leo Braudy) |url=http://lareviewofbooks.org/article.php?type=&id=381&fulltext=1&media= |journal=[[Los Angeles Review of Books]] |date=May 13, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20130419031929/http://lareviewofbooks.org/article.php?type=&id=381&fulltext=1&media= |archive-date=April background19, those2013}}</ref> niggefs{{Inflation|US|21000|1923|r=-4|fmt=eq}}.
The poles that supported the sign were hauled to the site by mules. The project cost $21,000,<ref>{{cite journal |last=Horowitz |first=Joy |title=Signs and Wonders (review of ''The Hollywood Sign: Fantasy and Reality of an American Icon'' by Leo Braudy) |url=http://lareviewofbooks.org/article.php?type=&id=381&fulltext=1&media= |journal=[[Los Angeles Review of Books]] |date=May 13, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20130419031929/http://lareviewofbooks.org/article.php?type=&id=381&fulltext=1&media= |archive-date=April 19, 2013}}</ref> {{Inflation|US|21000|1923|r=-4|fmt=eq}}.
 
The sign was officially dedicated in 1923, intended to last only a year and a half.<ref>{{cite web |url=http://www.hollywoodsign.org/the-history-of-the-sign/1923-a-sign-is-born/ |title=1923: A Sign Is Born |website=The Hollywood Sign |access-date=January 14, 2014 |archive-url=https://web.archive.org/web/20131231135601/http://www.hollywoodsign.org/the-history-of-the-sign/1923-a-sign-is-born/ |archive-date=December 31, 2013 |url-status=live }}</ref> The rise of [[Cinema of the United States|American cinema]] in Los Angeles during the [[Golden Age of Hollywood]] gave it widespread visibility, causing it to be left beyond that,<ref name="hollywoodhistoricphotos.com">{{cite web|url=http://hollywoodhistoricphotos.com/index.php/cPath/90_103_145|title=Hollywood Historic Photos|website=hollywoodhistoricphotos.com|access-date=December 8, 2017|archive-url=https://web.archive.org/web/20171208231443/http://hollywoodhistoricphotos.com/index.php/cPath/90_103_145|archive-date=December 8, 2017|url-status=live}}</ref> for over a quarter century still spelling "Hollywoodland". The illumination was switched off about 1933, new owners deciding it was too expensive.<ref>{{Cite web |last=Palma |first=Bethania |date=2022-08-05 |title=Did the Hollywood Sign Once Say 'Hollywoodland'? |url=https://www.snopes.com/fact-check/hollywood-sign-hollywoodland/ |access-date=2022-12-22 |website=Snopes |language=en}}</ref>
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The sign's unprotected wood-and-sheet-metal structure deteriorated over the years. After a severe windstorm on February 10, 1978, the first ''O'' was splintered and broken, resembling a lowercase ''u'', and the third ''O'' had fallen down completely, leaving the now-dilapidated sign reading "HuLLYWO{{nbsp}}D."<ref>{{cite web |date=May 24, 2017 |title=Water and Power Associates |url=http://waterandpower.org:80/museum/Early_Views_of_Hollywood_(1920_+).html |url-status=dead |archive-url=https://web.archive.org/web/20170524061523/http://waterandpower.org/museum/Early_Views_of_Hollywood_(1920_+).html |archive-date=May 24, 2017 |access-date=May 9, 2020}}</ref><ref name="hollywoodhistoricphotos.com" />
 
In 1978, in large part because of the public campaign to restore the landmark by [[Alice Cooper]], the Chamber set out to replace the severely deteriorated sign with a more permanent structure. Nine donors gave US$27,778 each (totaling US$250,000, {{Inflation|USD|250000|1978|fmt=eq|r=-4}}) to sponsor replacement letters, made of steel supported by steel columns on a concrete foundation (see [[#Donors|Donors]] section below).<ref name="Braudy">{{cite book |last=Braudy |first=Leo |title=The Hollywood Sign: Fantasy and Reality of an American Icon (Icons of America) |year=2012 |publisher=Yale University Press |isbn=978-0-300-18145-6}}</ref>
 
The new letters were {{convert|44|ft|m|1|abbr=on}} tall and ranged from {{convert|31|to|39|ft|m|1|abbr=on}} wide. The new version of the sign was unveiled on November 11, 1978, as the culmination of a live [[CBS]] television special commemorating the 75th anniversary of Hollywood's incorporation as a city.<ref>{{cite news |url=https://news.google.com/newspapers?nid=1876&dat=19781111&id=HIYsAAAAIBAJ&pg=6093,2327201 |title=Sign Unveiled |newspaper=[[Spartanburg Herald-Journal]] |date=November 11, 1978 |access-date=April 1, 2020 |archive-url=https://web.archive.org/web/20200429143514/https://news.google.com/newspapers?nid=1876&dat=19781111&id=HIYsAAAAIBAJ&pg=6093,2327201 |archive-date=April 29, 2020 |url-status=live }}</ref>
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Land in the vicinity of the sign was purchased by [[Howard Hughes]] in 1940, who planned to build a hilltop mansion at [[Cahuenga Peak]] for actress [[Ginger Rogers]]. Before long, Rogers broke off their engagement and the lot remained empty. Hughes' estate sold the property that lies to the left and above the sign for $1.7&nbsp;million in 2002 to Fox River Financial Resources, a Chicago developer that planned to build luxury mansions along the ridgeline.<ref name=kabc /> It put the property on the market in 2008 for $22&nbsp;million. As a result, the City of Los Angeles considered buying it, possibly by raising money from celebrities as was done for the 1978 restoration.<ref>{{cite news |url=http://www.suntimes.com/news/nation/900498,hollywood041708.article |title=Chicago investors' sale puts famous Hollywood sign in jeopardy, residents say |agency=Associated Press |date=April 17, 2008 |newspaper=[[Chicago Sun-Times]] |access-date=April 17, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20080815024016/http://www.suntimes.com/news/nation/900498%2Chollywood041708.article |archive-date=August 15, 2008 |df=mdy-all}}</ref>
 
Environmentalists and preservationists were concerned about the possibility of real estate development in the area. In April 2009 [[The Trust for Public Land]] (TPL) signed an option to buy the {{convert|138|acre|ha|abbr=on}} property for a discounted price of $12.5&nbsp;million. On February 11, 2010, as part of a campaign to help raise money and with the full support of both the city and the Hollywood Sign Trust, the organization covered each letter of the sign with large banners reading "SAVE THE PEAK".<ref name=kabc>{{cite web |title=Preservation campaigners cover Hollywood sign |url=http://abclocal.go.com/kabc/story?section=news/local/los_angeles&id=7272149 |date=February 11, 2010 |website=KABC-TV |access-date=March 2, 2010 |archive-url=https://web.archive.org/web/20110629021900/http://abclocal.go.com/kabc/story?section=news%2Flocal%2Flos_angeles&id=7272149 |archive-date=June 29, 2011 |url-status=dead }}</ref> On April 26, 2010, the Trust for Public Land announced it had raised enough money, with ''[[Playboy]]'' magazine founder [[Hugh Hefner]] stepping forward to donate the final $900,000.<ref name='Sign.org'>{{cite web |url=http://www.hollywoodsign.org/savethepeak.html |title=Original Benefactor Hugh Hefner Returns as Final Donor to Save Land Surrounding Hollywood Sign |access-date=April 27, 2010 |date=April 26, 2010 |website=Hollywood Sign Trust, Hollywood Chamber of Commerce, and City of Los Angeles |url-status=dead |archive-url=https://web.archive.org/web/20100429000807/http://www.hollywoodsign.org/savethepeak.html |archive-date=April 29, 2010}} [https://web.archive.org/web/20120726000415/http://www.webcitation.org/5pJ0Cq5iA Archived version April 27, 2010.]</ref> Hefner later gave an additional $100,000 donation. After the purchase, the parcel became an extension of nearby Griffith Park.<ref>{{Cite news |last=Cathcart |first=Rebecca |date=2010-04-26 |title=Beacon to Hollywood Stays Alive in the Hills |language=en-US |work=The New York Times |url=https://www.nytimes.com/2010/04/27/us/27sign.html |access-date=2022-12-13 |issn=0362-4331}}</ref>
 
== Alterations ==
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A {{convert|75|ft|m|1|adj=on|abbr=on}}-tall cutout of Holli Would, main character from the film ''[[Cool World]]'' (1992), which appeared to sit on the sign, was added as part of a promotion for the film. The alteration angered local residents,<ref>{{Cite news |last=Schoch |first=Deborah |date=1992-07-06 |title=Hollywood Residents Can't Shroud Anger : Promotion: Paramount Pictures defends attaching a movie cartoon character to the famous sign. Citizens fear a tourist invasion and say that the landmark is being commercialized. |url=https://www.latimes.com/archives/la-xpm-1992-07-06-me-1213-story.html |access-date=2022-12-24 |newspaper=Los Angeles Times |language=en-US}}</ref><ref>{{cite news |agency=Associated Press |title=Cartoon Character Opens Landmark Rift |url=http://nl.newsbank.com/nl-search/we/Archives?p_product=SJ&s_site=mercurynews&p_multi=SJ&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB719DF2E0AA62A&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GoogleP |newspaper=[[San Jose Mercury News]] |date=July 7, 1992 |access-date=September 22, 2008 |archive-url=https://web.archive.org/web/20121013160624/http://nl.newsbank.com/nl-search/we/Archives?p_product=SJ&s_site=mercurynews&p_multi=SJ&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB719DF2E0AA62A&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GoogleP |archive-date=October 13, 2012 |url-status=live }}</ref> who said the cartoon character was "appalling" and an insult to women.<ref name="Chazanov">{{cite news |first=Mathis |last=Chazanov |title='D' as in Disagreement Cartoon Character Atop Landmark Sign Sets Off Protests |url=https://pqasb.pqarchiver.com/latimes/access/61039484.html?dids=61039484:61039484&FMT=ABS&FMTS=ABS:FT&date=Jul+07,+1992&author=MATHIS+CHAZANOV&pub=Los+Angeles+Times+(pre-1997+Fulltext)&desc=`D'+as+in+Disagreement+Cartoon+Character+Atop+Landmark+Sign+Sets+Off+Pr |newspaper=Los Angeles Times |date=July 7, 1992 |access-date=September 22, 2008 |archive-url=https://web.archive.org/web/20120725050859/http://pqasb.pqarchiver.com/latimes/access/61039484.html?dids=61039484:61039484&FMT=ABS&FMTS=ABS:FT&date=Jul+07,+1992&author=MATHIS+CHAZANOV&pub=Los+Angeles+Times+(pre-1997+Fulltext)&desc=%60D'+as+in+Disagreement+Cartoon+Character+Atop+Landmark+Sign+Sets+Off+Pr |archive-date=July 25, 2012 |url-status=live }}</ref>
 
As part of the Los Angeles County [[millennium celebrations]], the Hollywood sign was illuminated and hosted a laser show for a television broadcast for the arrival of the year 2000.<ref>{{Cite news|url=https://www.latimes.com/archives/la-xpm-1999-oct-01-me-17326-story.html|title=Welcoming 2000, Hollywood Style|date=1999-10-01|newspaper=Los Angeles Times|language=en-US|access-date=2019-12-24|archive-url=https://web.archive.org/web/20191225021647/https://www.latimes.com/archives/la-xpm-1999-oct-01-me-17326-story.html|archive-date=December 25, 2019|url-status=live}}</ref><ref name=":3">{{Citation|title=Frank Sinatra Jr Stars at 2000 Millenium LA Performance Hollywood| date=February 27, 2015 |url=https://www.youtube.com/watch?v=BkKlsFMHYZg|language=en|access-date=2019-12-24}}</ref> The event was produced by Carl Bendix.<ref name=":3" /> The sign was illuminated in various colors, one of the rare times the sign became lit; an alternative to the firework displays at several of the other world icons due to concerns{{Citation needed|date=December 2019}} about fire in the dry conditions.
 
Between February 14 and 16, 2022, the sign read "RAMS HOUSE" to celebrate the [[Los Angeles Rams]]' [[Super Bowl LVI]] victory. The changes were made by the Rams in collaboration with the City of Los Angeles, the [[Hollywood Chamber of Commerce]] and the Hollywood Sign Trust.<ref name="ramshouse">{{cite news | title=Hollywood sign to read: 'Rams House' in honor of Super Bowl LVI champs | url=https://abc7.com/hollywood-sign-celebration-la-rams-super-bowl-win/11562723/ | publisher=[[KABC-TV]] | date=February 14, 2022 | access-date=February 14, 2022}}</ref> Inclement weather delayed its completion, leading to the sign reading "RALLYOUSE" for much of Tuesday,<ref name="rallyouse">{{cite news | last=Roe | first=Mike | title=Why The Hollywood Sign Read 'RALLYOUSE' Instead Of 'RAMS HOUSE' Much Of Tuesday | url=https://laist.com/news/arts-and-entertainment/why-the-hollywood-sign-read-rallyouse-instead-of-rams-house-much-of-tuesday | work=LAist | date=February 15, 2022 | access-date=February 19, 2022}}</ref> and was only completed just before the Rams' victory parade the following day.<ref name="tmz">{{cite news | title=Hollywood Sign Finally Turns into 'RAMS HOUSE,' Still Looks Bad | url=https://www.tmz.com/2022/02/15/hollywood-sign-ramshouse-slow-pace-super-bowl-parade/ | work=[[TMZ]] | date=February 15, 2022 | access-date=February 19, 2022}}</ref> The sign was criticized for being unreadable,<ref name="unreadable">{{cite news | last=Impelli | first=Matthew | title='Hollywood' Sign Changed to 'Rams House' but No One Can Read It | url=https://www.newsweek.com/hollywood-sign-changed-rams-house-no-one-can-read-it-1680016 | work=[[Newsweek]] | date=February 16, 2022 | access-date=February 19, 2022}}</ref> eliciting negative reactions on Twitter,<ref name="twitter">{{cite news | last=DaSilva | first=Cameron | title=Twitter roasted the new 'Rams House' Hollywood sign | url=https://theramswire.usatoday.com/2022/02/16/rams-hollywood-sign-house-twitter-reaction/ | work=[[USA Today]] | date=February 16, 2022 | access-date=February 19, 2022}}</ref> but was nonetheless praised by some for being reflective of the team's performance in the run-up to the Super Bowl.<ref name="fans">{{cite news | title=The 'Rams House' Hollywood Sign Might Be Hard To Read, But It Means A Lot To Some Fans | url=https://losangeles.cbslocal.com/2022/02/16/the-rams-house-hollywood-sign-might-be-hard-to-read-but-it-means-a-lot-to-some-fans/ | publisher=[[KCBS-TV]] | date=February 16, 2022 | access-date=February 19, 2022}}</ref>
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* SAVE THE PEAK&nbsp;– February 11, 2010, the original letters were covered with a series of large banners reading "SAVE THE PEAK", part of a campaign by [[The Trust for Public Land]] to protect the land around the Hollywood Sign from real estate development ''([[#Surrounding land|see above]])''. As the changeover progressed, variations such as "SALLYWOOD", "SOLLYWOOD", and "SAVETHEPOOD" sprung up.<ref name=":2" />
* HOLLYBOOB&nbsp;– On February 1, 2021, the sign was altered by the [[YouTuber]] [[Joogsquad]] and Instagram influencer Julia Rose to challenge censorship on [[Instagram]].<ref>{{Cite news|last=Gross|first=Jenny|date=2021-02-02|title=6 Arrested After Briefly Altering Hollywood Sign|language=en-US|work=The New York Times|url=https://www.nytimes.com/2021/02/02/us/hollywood-sign-prank-hollyboob.html|access-date=2021-02-16|issn=0362-4331}}</ref>
*H🐮LLYWOOD – April 2, 2021: [[Los Angeles]] based band Junior Varsity put a cow face over the first "O" as a promotion for their single "Cold Blood".<ref>{{Cite web|title=Hollywood Sign Vandalized with Cow, Suspects Arrested|url=https://www.tmz.com/2021/04/02/hollywood-sign-vandalized-cow-altered-defaced-suspects-arrested-trespassing/|access-date=2021-04-03|website=TMZ|date=April 2, 2021 |language=en}}</ref>
 
=== Proposed ===
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Multiple other places have imitated the sign in some way.
* [[System of a Down]] is an Armenian-American [[Heavy metal music|heavy metal]] band formed in [[Glendale, California]], in 1994. On their album ''[[Toxicity (album)|Toxicity]]'', the Hollywood Sign is changed to "SYSTEM OF A DOWN", released on September 4, 2001. The neighborhood of [[East Hollywood]] is historically home to a large [[History of Armenian Americans in Los Angeles|Armenian-American population]].
* [[Rose Hills Memorial Park]] in nearby [[Whittier, California]], erected a sign in their hillside cemetery reading "ROSE HILLS," which has stood since the 1940s. Unlike the Hollywood sign, the Rose Hills sign is illuminated every evening.
* [[Mosgiel]], a satellite suburb of the [[New Zealand]] city of [[Dunedin]], erected an imitation of the Hollywood sign – reading ''MOSGIEL'' – in 1987.
* Since its opening in 1993, [[Mickey's Toontown]] at [[Disneyland]] has a faux hill with a sign that reads TOONTOWN and resembles the Hollywood sign.
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* In November 2010, the [[Chile]]an [[Communes of Chile|municipality]] of [[Renca]] erected a sign high on [[Cerro Renca|Renca Hill]] that reads "Renca la lleva" ("Renca rocks", in Spanish).<ref>{{cite web |url=http://www.elmostrador.cl/noticias/pais/2016/10/25/renca-la-lleva-el-letrero-de-la-ex-alcaldesa-vicky-barahona-que-podria-pasar-a-mejor-vida/ |title="Renca la lleva", el letrero de la ex alcaldesa Vicky Barahona que podría pasar a mejor vida |website=El Mostrador |language=es |date=October 25, 2016 |access-date=December 8, 2016 |archive-url=https://web.archive.org/web/20161220191952/http://www.elmostrador.cl/noticias/pais/2016/10/25/renca-la-lleva-el-letrero-de-la-ex-alcaldesa-vicky-barahona-que-podria-pasar-a-mejor-vida/ |archive-date=December 20, 2016 |url-status=live }}</ref>
* In 2010, in the hope of promoting new businesses in the town of [[Basildon]] in Essex, England, Basildon District Council erected the letters reading the name of the town alongside the A127 road at a cost of £90,000.<ref>{{Cite web|last=Gray|first=Brad|date=2020-11-21|title=How Basildon ended up with a £90k 'Hollywood sign' on the A127|url=https://www.essexlive.news/news/essex-news/basildon-hollywood-sign-a127-landmark-4708783|access-date=2021-03-26|website=EssexLive|language=en}}</ref>
* In 2010, [[Paddy Power]], a large Irish betting company, erected a {{convert|270|ft|m|1|abbr=on}} wide and {{convert|50|ft|m|1|abbr=on}} high Hollywood-style sign reading ''Paddy Power'' on Cleeve Hill, in the [[ Regency era |regency]] town of [[Cheltenham]], as part of a publicity campaign for [[Cheltenham Festival]]. It became the world's largest free-standing sign of its kind.<ref>{{cite news |url=https://www.theguardian.com/sport/2010/mar/17/paddy-power-sign-cheltenham-festival |title=Upset racecourse officials with Hollywood-style sign stunt |newspaper=[[The Guardian]] |location=London |date=March 17, 2010 |access-date=April 12, 2015 |archive-url=https://web.archive.org/web/20150403095113/http://www.theguardian.com/sport/2010/mar/17/paddy-power-sign-cheltenham-festival |archive-date=April 3, 2015 |url-status=live }}</ref>
* In 2011, a 20-foot tall replica was erected on the hillside of [[Mount Trashmore (Florida)|Monarch Hill Renewable Energy Park]] in [[Pompano Beach, Florida]] and used as a stand-in for the real sign during the filming of the film, ''[[Rock of Ages (2012 film)|Rock of Ages]]'' (2012).<ref>{{Cite magazine |last=Levy |first=Glen |date=May 19, 2011 |title='Rock of Ages' Producers Turn Florida's 'Mount Trashmore' into Hollywood Sign |magazine=Time |url=https://newsfeed.time.com/2011/05/19/rock-of-ages-producers-turn-floridas-mount-trashmore-into-hollywood-sign/ |access-date=June 25, 2022}}</ref><ref name="sun-sent">{{cite web |title=Rock of Ages: How much South Florida will you see? |url=http://articles.sun-sentinel.com/2012-06-13/entertainment/sfl-rock-of-ages-how-much-south-florida-will-you-see-20120613_1_stacee-jaxx-beach-scene-hard-rock-live |url-status=live |archive-url=https://web.archive.org/web/20151201213906/http://articles.sun-sentinel.com/2012-06-13/entertainment/sfl-rock-of-ages-how-much-south-florida-will-you-see-20120613_1_stacee-jaxx-beach-scene-hard-rock-live |archive-date=December 1, 2015 |access-date=November 14, 2012 |work=Sun Sentinel}}</ref>
* Entertainer [[Dolly Parton]] has many times cited the Hollywood Sign as the impetus behind her own [[Dollywood]] theme park, telling ''[[Spin Magazine]]'' in 1986, "When I first saw the Hollywood Sign, I thought, how wonderful would it be if I could change the 'H' to a 'D' for the day."<ref>{{cite magazine |url=https://books.google.com/books?id=ELfnhp4T-T4C&q=%22hollywood+sign%22+dolly&pg=PA13 |title=Dollywood: The Wait is Over |first=Sue |last=Cummings |date=May 1986 |magazine=[[Spin (magazine)|Spin]] |access-date=August 12, 2011 |archive-url=https://web.archive.org/web/20130609022520/http://books.google.com/books?id=ELfnhp4T-T4C&pg=PA13&lpg=PA13&dq=%22hollywood+sign%22+dolly&source=bl&ots=gmHwJ7Iopa&sig=XSilZXyNQAzSit2aVKwUk8AnS7s&hl=en&ei=pdVGTqTcFMbJgQfS-p3SBg&sa=X&oi=book_result&ct=result&resnum=1&ved=0CCAQ6AEwAA#v=onepage&q=%22hollywood%20sign%22%20dolly&f=false |archive-date=June 9, 2013 |url-status=live }}</ref>
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* There is an imitation sign in [[Laeva]], Estonia - a village on the main road between the two biggest cities Tallinn and Tartu.
* In the video game [[Hill Climb Racing (video game)|Hill Climb Racing]], in one of the worlds titled "Action Hero", a "FOLLYWOOD" sign can be seen.
*In 2024, the city of [[Detroit]], [[Michigan]] installed [[Detroit Sign|a sign]] inspired by the Hollywood Sign in preparation of the [[2024 NFL draft]].<ref>{{cite news |url = https://www.cbsnews.com/detroit/news/residents-react-to-new-detroit-sign-along-i-94/ |title = Residents react to new "Detroit" sign along I-94 on city's southwest side |date = April 10, 2024 |last = Laster |first = Luke |publisher = [[CBS News]] }}</ref>
 
=== In popular culture ===
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In films and television shows, the Hollywood Sign is often used as an [[establishing shot]] for Los Angeles and Hollywood. The sign is also shown getting damaged or destroyed from the events of a particular scene; [[period piece]]s may show just the "LAND" portion of the original sign being destroyed. It is an example of national landmarks being destroyed, a common feature seen in many [[disaster movies]] to increase the drama and tension. It is frequently a shorthand device to indicate the destruction of all of Los Angeles or the state of California. The sign has been depicted getting destroyed in the movies ''[[Earthquake (1974 film)|Earthquake]]'' (1974), ''[[Superman The Movie]]'' (1978), ''[[The Rocketeer (film)|The Rocketeer]]'' (1991), ''[[Demolition Man (film)|Demolition Man]]'' (1993), ''[[Independence Day (1996 film)|Independence Day]]'' (1996), ''[[The Day After Tomorrow]]'' (2004), ''[[10.5 (miniseries)|10.5]]'' (2004), ''[[Terminator Salvation]]'' (2009), ''[[Sharknado]]'' (2013), ''[[San Andreas (film)|San Andreas]]'' (2015), ''[[Despicable Me 3]]'' (2017), ''[[Amphibia (TV series)|Amphibia]]'' (2019-2022) and numerous other films.<ref>{{cite magazine |url=https://parade.com/51137/hannah_dreyfus/the-hollywood-sign-in-the-movies/ |title=The Hollywood Sign in the Movies |first=Hannah |last=Dreyfus |magazine=[[Parade (magazine)|Parade]] |date=July 6, 2013 |access-date=February 24, 2017 |archive-url=https://web.archive.org/web/20170225052529/https://parade.com/51137/hannah_dreyfus/the-hollywood-sign-in-the-movies/ |archive-date=February 25, 2017 |url-status=live }}</ref>
 
The sign is depicted in the [[Netflix Animation]] television show ''[[BoJack Horseman]].'' During the middle of the season 1, the "D" in the Hollywood sign is stolen. No attempt is made to fixreplace it, and the neighborhood is referred to as "Hollywoo" for the remainder of the show, until its finale when it is accidentally renamed to "Hollywoob".<ref>{{Cite web |last=Matadeen |first=Renaldo |date=2020-02-10 |title=BoJack Horseman Finally Fixes Its 'Hollywoo' Problem (Sort Of) |url=https://www.cbr.com/bojack-horseman-fixes-hollywoo-problem/ |archive-url=https://web.archive.org/web/20220609205628/https://www.cbr.com/bojack-horseman-fixes-hollywoo-problem/ |archive-date=2022-06-09 |access-date=2024-01-29 |website=CBR |language=en}}</ref>
 
== See also ==