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The '''Hollywood Sign''' wasis an American [[landmark]] and [[cultural icon]] overlooking [[Hollywood, Los Angeles|Hollywood]], [[Los Angeles]], [[California]]. Originally the '''Hollywoodland Sign''', it is situated on [[Mount Lee]], above [[Beachwood Canyon, Los Angeles|Beachwood Canyon]] in the [[Santa Monica Mountains]]. Spelling out the word "''HOLLYWOODLAND''" in {{convert|50|ft|m|1|adj=mid|-tall}} white uppercase letters and 450 feet (137.2 m) long,<ref name="SignFacts">{{cite web|title=Fast Facts About The Hollywood Sign|url=http://hollywoodsign.org/fast-facts/|url-status=live|archive-url=https://web.archive.org/web/20170116170028/http://hollywoodsign.org/fast-facts/|archive-date=January 16, 2017|access-date=January 1, 2017|website=The Hollywood Sign}}</ref> it was originally erected in 1923 as a temporary advertisement for a local [[real estate]] development. Due to increasing recognition the sign was left up, with the last four letters "LAND" removed in 1949. <ref name="hstpdf">{{cite web |title=The Hollywood Sign: A Beat-by-Beat Plotline |website=The Hollywood Sign |date=May 19, 2005 |url=http://www.hollywoodsign.org/pdf/HOLLYWOOD%20PLOTLINE.pdf |access-date=August 12, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20070809185557/http://www.hollywoodsign.org/pdf/HOLLYWOOD%20PLOTLINE.pdf |archive-date=August 9, 2007|df=mdy-all}}</ref> The Sign was entirely replaced in 1978 with a more durable all-steel {{convert|45|ft|m|1|adj=mid|-tall}} structure and concrete footings.
 
Among the best-known landmarks in both California and the United States, the sign makes frequent appearances in [[popular culture]], particularly in [[establishing shot]]s for films and television programs set in or around Hollywood. Signs of similar style, but spelling different words, are frequently seen as parodies. The Hollywood Chamber of Commerce holds, for certain uses, trademark rights to a wordmark of staggered typeface that mimics the physical Hollywood Sign, but it does not hold rights to the actual Sign or Walk of Fame.<ref>{{Cite web |title=Licensing for the Walk of Fame |url=https://walkoffame.com/licensing/ |access-date=2022-12-13 |website=Hollywood or the Walk of Fame |language=en-US}}</ref> Filmmakers benefit from knowing that the Chamber does not hold any rights in USTPO Class 41; ''entertainment''. <ref>{{Cite news|title=Op-Ed: The Hollywood sign is a public treasure, and no one should have to pay to use its image|url=https://www.latimes.com/opinion/story/2020-04-26/hollywood-sign-trademark-creative-use-license|publication-date=2020-04-26|access-date=2022-08-26|newspaper=Los Angeles Times}}</ref>
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The sign's unprotected wood-and-sheet-metal structure deteriorated over the years. After a severe windstorm on February 10, 1978, the first ''O'' was splintered and broken, resembling a lowercase ''u'', and the third ''O'' had fallen down completely, leaving the now-dilapidated sign reading "HuLLYWO{{nbsp}}D."<ref>{{cite web |date=May 24, 2017 |title=Water and Power Associates |url=http://waterandpower.org:80/museum/Early_Views_of_Hollywood_(1920_+).html |url-status=dead |archive-url=https://web.archive.org/web/20170524061523/http://waterandpower.org/museum/Early_Views_of_Hollywood_(1920_+).html |archive-date=May 24, 2017 |access-date=May 9, 2020}}</ref><ref name="hollywoodhistoricphotos.com" />
 
In 1978, in large part because of the public campaign by [[Alice Cooper]] to restore the landmark, the Chamber set out to replace the severely deteriorated sign with a more permanent structure. Nine donors gave US$27,778 each (totaling US$250,000, {{Inflation|USD|250000|1978|fmt=eq|r=-4}}) to sponsor replacement letters, made of steel supported by steel columns on a concrete foundation (see [[#Donors|Donors]] section below).<ref name="Braudy">{{cite book |last=Braudy |first=Leo |title=The Hollywood Sign: Fantasy and Reality of an American Icon (Icons of America) |year=2012 |publisher=Yale University Press |isbn=978-0-300-18145-6}}</ref>
 
The new letters were {{convert|44|ft|m|1|abbr=on}} tall and ranged from {{convert|31|to|39|ft|m|1|abbr=on}} wide. The new version of the sign was unveiled on November 11, 1978, as the culmination of a live [[CBS]] television special commemorating the 75th anniversary of Hollywood's incorporation as a city.<ref>{{cite news |url=https://news.google.com/newspapers?nid=1876&dat=19781111&id=HIYsAAAAIBAJ&pg=6093,2327201 |title=Sign Unveiled |newspaper=[[Spartanburg Herald-Journal]] |date=November 11, 1978 |access-date=April 1, 2020 |archive-url=https://web.archive.org/web/20200429143514/https://news.google.com/newspapers?nid=1876&dat=19781111&id=HIYsAAAAIBAJ&pg=6093,2327201 |archive-date=April 29, 2020 |url-status=live }}</ref>
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