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Hagenauer's work was presented at the 1925 [[International Exposition of Modern Industrial and Decorative Arts|Paris Exposition]], where he won a bronze and a silver medal.<ref>Kronsteiner, Olga. ''Hagenauer, Wiener Moderne und neue sachlichkeit''. Vienna, 2011</ref>
He designed the company’s trademark “wHw” (for Werkstätte Hagenauer Wien) and registered it in 1927.<ref>{{Cite web |title=Geschichte |url=http://www.karlhagenauer.at/index.php/de/geschichte#Gruendung |access-date=2024-04-20 |website=www.karlhagenauer.at}}</ref> The first catalogue to use the trademark dates to 1928,<ref>Werkstätte Karl Hagenauer. Vienna, 1928.</ref> the year his father died and Hagenauer assumed leadership of the business. While Hagenauer was the principal designer of everyday objects (and some sculptures), his younger brother Franz specialized in sculpture. The company later also produced furniture, chiefly designed by Julius Jirasek.<ref>Beyerle, Tulga and Karin Hirschberge. A Century of Austrian Design: 1900-2005. Basel ; Boston : Birkhäuser, 2006</ref>
Hagenauer's work found an avid American market partly through the efforts of New York gallery owner [[Rena Rosenthal]], who featured the Josephine Baker sculpture in a 1935 window display.<ref>{{Cite book |last=Wohlgemuth |first=Caroline |url=https://books.google.com/books?id=Cw5QEAAAQBAJ&newbks=0&printsec=frontcover&pg=PA108&dq=Hagenauer+rena+rosenthal&hl=en |title=Mid-Century Modern – Visionary Furniture Design from Vienna |date=2021-12-31 |publisher=Birkhäuser |isbn=978-3-0356-2420-5 |language=en}}</ref> Rosenthal's patronage was critical to the post-war success of the Werkstätte Hagenauer; the hostilities caused a delay of several years in her payment for a last container of products shipped in 1938 and the subsequent change in exchange rate was very advantageous to the Austrian craftsman, supporting rebuilding efforts.<ref>Kronsteiner, Olga. ''Hagenauer, Wiener Moderne und neue sachlichkeit''. Vienna, 2011</ref>
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