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Factors that can be investigated through market research include:
*[[Market information systems|Market information]]: Through market information one can know the prices of different commodities in the market, as well as the supply and demand situation. Market researchers have a wider role than previously recognized by helping their clients to understand social, technical, and even legal aspects of markets.<ref>{{cite journal |journal=Marketing Theory |year=2013 |volume=13|issue=3|pages=245–261 |title=Assembling Market Representations |author=Diaz Ruiz, C. A. |doi=10.1177/1470593113487744 |s2cid=220080576 }}</ref>
*[[Market segmentation]]:
*[[market analysis#market trends|Market trend]]s: Market trends are the upward or downward movement of a market, during a period of time. Determining the market size may be more difficult if one is starting with a new innovation. In this case, you will have to derive the figures from the number of potential customers, or customer segments.{{citation needed|date=August 2022}}
*[[SWOT analysis]]: SWOT is a written analysis of the Strengths, Weaknesses, Opportunities and Threats to a business entity. A SWOT may also be written up for the competition to understand how to develop the marketing and product mixes. The SWOT method helps to determine and also reassess strategies and analyze a business's processes.
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