Monocle (brand): Difference between revisions

|based = [[London]], [[United Kingdom|UK]], with offices in [[New York City]], [[Tokyo]], [[Toronto]], [[Hong Kong]], [[Zurich]], [[Istanbul]] and [[SingaporeZurich]]

The magazine was founded and based in [[London]] on 15 February 2007. In September 2014, Brûlé sold a minority stake in ''Monocle'' magazine to Japanese publisher Nikkei Inc. The deal valued ''Monocle'' at about U.S. $115 million, although the size of Nikkei's investment was undisclosed.<ref>{{cite news|last1=Mance|first1=Henry|title=Tyler Brûlé's Monocle magazine valued at $115m|url=http://www.ft.com/cms/s/0/54a7da6e-320c-11e4-b929-00144feabdc0.html#axzz3RuD917hq|newspaper=Financial Times|date=September 2014|access-date=16 February 2015}}</ref> In December 2014, ''Monocle'' launched a new annual publication called ''The Forecast'', intended to fill the gap between the Dec./Jan. and February issues of ''Monocle''.<ref>{{cite web|title=Kazakhstan the Country to Watch in 2015: Monocle's Tuck|url=https://www.bloomberg.com/news/videos/2014-12-03/kazakhstan-2015s-country-to-watch-monocles-tuck|website=Bloomberg|date=3 December 2014 |access-date=16 February 2015}}</ref> ''The Escapist'', a travel-minded annual magazine, was introduced in July 2015 and focuses on in-depth reportage of 10 cities around the world.

As well as regular advertisements, Monocle runs [[advertorial]]s. In the September 2009 issue, for example, there was a large insert on [[Singapore]], with a survey paid for by the [[government of Singapore]] and several large companies there, butwith articles generated by the magazine staff in the style of the magazine.<ref>{{cite news|last=Carr|first=David|author-link= David Carr (journalist)|title=Monocle: A Magazine, an Attitude|url=https://www.nytimes.com/2009/08/24/business/media/24carr.html|work=New York Times|date=23 August 2009|access-date=6 October 2012}}</ref>

Monocle opened its [[London]] shop in November 2008, followed by shops in, [[Hong Kong]], [[Toronto]], [[Tokyo]], [[Singapore]], [[New York andCity|New York]], [[Culver City, California|Culver City]] (nearin [[Los Angeles County]]) and [[Meran]]. Monocle also operates seasonal [[pop-up store]]s.<ref name="Suqi"/> The Monocle stores vend accessories and apparel items that are relevant to travelers,<ref>{{Cite web|last=Bishop|first=Jordan|title=The Five Best Menswear Shops In Hong Kong|url=https://www.forbes.com/sites/bishopjordan/2017/01/22/best-mens-shops-hong-kong/|access-date=2021-04-07|website=Forbes|language=en}}</ref> including collaborations with niche brands.<ref>{{Cite web|title=The Monocle Shop|url=https://www.timeout.com/tokyo/shopping/the-monocle-shop|access-date=2021-04-07|website=Time Out Tokyo|language=en}}</ref>

{{Main|Monocle 24Radio}}

Monocle 24Radio is an internet radio station, broadcasting from [[Monocle (UK magazine)|Monocle's]] headquarters at Midori House in London. On weekdays, the station produces three live, current affairs-based programs. It also broadcasts weekly shows on business; culture; design; food and hospitality; print media, [[urbanism]] and more. Music hours, short-format shows and reports fill the rest of the schedule, hosted by Monocle staff. Monocle 24 was launched in October 2011 and broadcasts in English, primarily from [[London]], but with an international focus. Around 80% of listening is via download, 20% via live streaming. Monocle 24 has broadcast more than 60 different programs and podcasts since it was founded and produces all its content in-house. With more than 30 premieres every week, Monocle 24 produces more shows and podcasts than any other independent media brand.

Monocle 24 launched on 17 October 2011 with four live shows on weekdays: ''The Globalist'', ''The Briefing'', ''Midori House'' and ''The Monocle Daily'', as well as several extra shows over the weekend. Surrounding those shows were music hours known as ''The Continental Shift'' and ''The Atlantic Shift'', as well as hour-long themed shows ''Culture with Robert Bound'', ''Section D'', ''The Entrepreneurs'', ''The Urbanist'' and ''The Menu''. The station was branded by bespoke music [[Station identification|idents]], including a number featuring the voice of pop star [[Kylie Minogue]] and the Quiet Nights Orchestra. The running time of ''The Briefing'', ''Midori House'', ''Culture'', ''Section D'', ''The Entrepreneurs'', ''The Urbanist'' and ''The Menu'' was cut from 50 to 30 minutes starting on 2 March 2015. At the same time, new programmesprograms, such as ''The Big Interview'' and ''The Monocle Arts Review'' were added to the schedule. Top-of-the-hour newscasts were also removed from the schedule.

Portions of Monocle 24 programmesprograms were previously broadcast on [[ABC Radio National]] in Australia. Other Monocle 24 output is also broadcast by [[CBC Radio One]] in Canada as part of ''[[CBC Radio Overnight]]''.

Some of the most frequently heard voices on Monocle 24 are those of magazine staff, such as Tyler Brûlé, Andrew Tuck and Robert Bound. However, there are also regular radio staff, such as Tom Edwards, Markus Hippi and Daniel Bach, whose voices can be heard across many shows. Other presenters include Georgina Godwin, Emma Nelson, Vincent McAviney and Monocle Contributing Editor [[Andrew Mueller]].

There are also regular contributions from Monocle staff and guests at the organisationorganization's bureaux in New York, Tokyo, Hong Kong and Toronto and the other editorial hub in Zürich.

In April 2013, Monocle opened the Monocle Café at 18 [[Chiltern Street]], Marylebone London W1. Its interior was designed by the magazine's senior designer Yoshi Takagi and built by EDO Construction.<ref>[http://www.edoconstruction.com/wp-content/uploads/2013/02/EDO-Project-Portfolio-2016.pdf EDO Construction] (PDF) February 2013</ref> The café sells Allpress coffee and a library of Monocle magazines and books. The company also had a café in Tokyo in the [[Hankyu Department Store|Hankyu]] Men's department store with furniture made by Maruni.

Monocle's annual [[Quality of Life]] issue ranks the top 25 most liveablelivable cities in the world.<ref>{{cite news|title=Are these the world's best cities?|url=http://articles.cnn.com/2010-04-07/world/most.livable.cities_1_livability-health-care-cities?_s=PM:WORLD|publisher=CNN|date=7 April 2010|access-date=6 October 2012|url-status=dead|archive-url=https://web.archive.org/web/20110129093242/http://articles.cnn.com/2010-04-07/world/most.livable.cities_1_livability-health-care-cities?_s=PM:WORLD|archive-date=29 January 2011}}</ref> In 2016, Tokyo was declared the winning city.<ref>{{cite news|url=https://blogs.wsj.com/japanrealtime/2015/06/11/tokyo-tops-monocles-most-livable-city-ranking/|title=Tokyo Tops Monocle's Most Livable City Ranking|newspaper=Wall Street Journal|date=11 June 2015|last1=Hongo|first1=Jun}}</ref> In 2015, Monocle launched its first Quality of Life conference in [[Lisbon]]; the conference was held in [[Vienna]] in April 2016. The Quality of Life Conference aims to bring together leading voices from the worlds of design, urbanism and culture over three days,<ref>{{Cite web|date=2016-04-08|title=Monocle's 2016 Conference in Vienna to Debate "Quality of Life" and Urban Livability|url=https://www.archdaily.com/785123/the-monocle-quality-of-life-conference-2016-vienna-austria|access-date=2021-04-07|website=ArchDaily|language=en-US}}</ref> and the host city changes annually.