Monocle (brand): Difference between revisions

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In June 2010, Monocle launched a summer newspaper, ''Monocle Mediterraneo''.<ref>{{cite web|title=Monocle Mediterraneo|url=http://magculture.com/blog/?p=7536|publisher=Magculture.com|date=26 July 2010|access-date=6 October 2012}}</ref> The newspaper directly opposed the [[iPad]] trend, with Brûlé declaring you cannot read an iPad on the beach.<ref>{{cite video|title=Brule Says Monocle's Newspaper an 'Anti-IPad Device'|url=https://www.bloomberg.com/video/61812708-brule-says-monocle-s-newspaper-an-anti-ipad-device.html|publisher=Bloomberg|date=28 July 2010|access-date=6 October 2012}}</ref> In December 2010 Monocle launched a winter newspaper, ''Monocle Alpino''.<ref>{{cite web|url=http://www.campaignlive.co.uk/news/1043964/Monocle-launches-winter-paper-Monocle-Alpino/|title=Monocle launches winter paper Monocle Alpino|last=Levy|first=Katherine|date=30 November 2010|work=Mediaweek|access-date=6 October 2012}}</ref> The magazine believes in [[print media]], and has neither a [[Facebook]] nor a [[Twitter]] account. Both newspapers were discontinued as of December 2014 and replaced by ''The Forecast'' and ''The Escapist'' magazines.
 
As well as regular advertisements, Monocle runs [[advertorial]]s. In the September 2009 issue, for example, there was a large insert on [[Singapore]], with a survey paid for by the [[government of Singapore]] and several large companies there, butwith articles generated by the magazine staff in the style of the magazine.<ref>{{cite news|last=Carr|first=David|author-link= David Carr (journalist)|title=Monocle: A Magazine, an Attitude|url=https://www.nytimes.com/2009/08/24/business/media/24carr.html|work=New York Times|date=23 August 2009|access-date=6 October 2012}}</ref>
 
Monocle has also carried separate surveys on a wide range of cities, countries and regions, and has developed a network of correspondents around the globe who are listed on the magazine's masthead. These correspondents are in Perth, Paris, Washington, Nairobi, Belgrade, Warsaw and Bogotá, among other places.
 
In September 2015, Monocle started ''The Monocle Minute,'' a daily email bulletin of news, opinions and opportunities, also published on its website.
 
In the Editor's Letter in the December 2017/January 2018 issue, Brûlé announced that as from 1 March 2018, all of his media holdings would be based in Zurich, Switzerland.
 
== Website ==