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The Filipino boy band [[SB19]] was formed by a local subsidiary of the South Korean entertainment company, [[ShowBT Entertainment|ShowBT]], in 2016 through a talent search<ref>{{Cite web |last=Tuazon |first=Nikko |date=February 2, 2020 |title=SB19: The Future of P-pop Is Here |url=https://www.pep.ph/peptionary/149094/sb19-a721-20200202-lfrm |url-status=live |archive-url=https://web.archive.org/web/20230710153419/https://www.pep.ph/peptionary/149094/sb19-a721-20200202-lfrm |archive-date=July 10, 2023 |access-date=July 10, 2023 |website=[[Philippine Entertainment Portal]] |language=en-PH}}</ref> and subsequently released three [[Single (music)|singles]]—"Tilaluha" (2018), "[[Go Up]]" (2019), and "[[Alab (Burning)]]" (2019). The singles were included in the release of their debut studio album, ''[[Get in the Zone]]'', in 2020,<ref>{{Cite web |last=Panalingan |first=Jojo |date=July 31, 2020 |title=This Is the Day: SB19 Finally Drops Debut Album ''Get in the Zone'' |url=https://mb.com.ph/2020/07/31/this-is-the-day-sb19-finally-drops-debut-album-get-in-the-zone/ |url-status=live |archive-url=https://web.archive.org/web/20231223072111/https://mb.com.ph/2020/07/31/this-is-the-day-sb19-finally-drops-debut-album-get-in-the-zone/ |archive-date=December 23, 2023 |access-date=December 23, 2023 |website=[[Manila Bulletin]] |language=en-PH}}</ref> which was characterized by its [[dance-pop]] genre.<ref name="Lago-2021" /> The band's agency influenced the creative process of their releases up to the album. In 2021, the group began gaining [[Artistic control|creative control]] of their work, starting with the release of their first [[extended play]] (EP), ''[[Pagsibol]]''.<ref name="Lago-2021">{{Cite web |last=Lago |first=Amanda |date=June 22, 2021 |title=SB19's New EP ''Pagsibol'' Is Truly Their Own |url=https://www.rappler.com/entertainment/music/sb19-releases-new-ep-pagsibol/ |url-status=live |archive-url=https://web.archive.org/web/20231118055859/https://www.rappler.com/entertainment/music/sb19-releases-new-ep-pagsibol/ |archive-date=November 18, 2023 |access-date=November 18, 2023 |website=[[Rappler]] |language=en-PH}}</ref> SB19 worked with several record producers—including [[Pablo (Filipino musician)|Pablo]]'s brother, Joshua Daniel Nase, and Simon Servida—and experimented with different genres for the EP—exploring sounds such as [[pop rock]], [[Hip hop music|hip hop]], and [[Electronic dance music|EDM]]—departing from the [[dance-pop]] production of their debut album and instead proceeding with themes about artistic origins and growth.<ref name="Lago-2021" /><ref>{{Cite web |last=de Cartagena |first=Angelo |date=July 23, 2021 |title=Breaking New Ground, SB19 Takes Root and Grows |url=https://nylonmanila.com/sb19-root-grows-pagsibol/ |url-status=live |archive-url=https://web.archive.org/web/20231118073644/https://nylonmanila.com/sb19-root-grows-pagsibol/ |archive-date=November 18, 2023 |access-date=November 18, 2023 |website=[[Nylon (magazine)|Nylon Manila]] |language=en-PH}}</ref> Its single, "[[Bazinga (song)|Bazinga]]", was once among the most talked-about songs on [[Twitter]], topping [[Billboard (magazine)|''Billboard'']]{{'s}} [[Billboard Twitter Real-Time|Hot Trending Songs Powered by Twitter]] chart for seven weeks.<ref>{{Cite magazine |last=Zellner |first=Xander |date=December 7, 2021 |title=SB19's 'Bazinga' Hits No. 1 on Weekly Hot Trending Songs Chart, KAI & Stray Kids Debut in Top 10 |url=https://www.billboard.com/music/chart-beat/sb19-bazinga-hot-trending-songs-chart-1235006726/ |url-status=live |magazine=[[Billboard (magazine)|Billboard]] |language=en-PH |archive-url=https://web.archive.org/web/20230710160817/https://www.billboard.com/music/chart-beat/sb19-bazinga-hot-trending-songs-chart-1235006726/ |archive-date=July 10, 2023 |access-date=July 11, 2023}}</ref>
 
Later on, SB19 released three standalone singles—"Ligaya" (2021),<ref>{{Cite web |last=Idris |first=A. Azim |date=December 20, 2021 |title=Watch SB19's Vibrant Music Video for Their New Christmas Single, 'Ligaya' |url=https://www.nme.com/en_asia/news/music/watch-sb19s-vibrant-music-video-for-their-christmas-single-ligaya-3122384 |url-status=live |archive-url=https://web.archive.org/web/20231223130235/https://www.nme.com/en_asia/news/music/watch-sb19s-vibrant-music-video-for-their-christmas-single-ligaya-3122384 |archive-date=December 23, 2023 |access-date=December 23, 2023 |website=[[NME]] |language=en}}</ref> "[[WYAT (Where You At)]]" (2022),<ref name="Benjamin-2022">{{Cite magazine |last=Benjamin |first=Jeff |date=September 7, 2022 |title=SB19 Is Eyeing the Global-Pop Market & Bringing the Philippines Along: 'Going International Is Not a Small Thing' |url=https://www.billboard.com/music/pop/sb19-wyat-where-you-at-tour-interview-philippines-1235134180/ |url-status=live |archive-url=https://web.archive.org/web/20231223130542/https://www.billboard.com/music/pop/sb19-wyat-where-you-at-tour-interview-philippines-1235134180/ |archive-date=December 23, 2023 |access-date=December 23, 2023 |magazine=[[Billboard (magazine)|Billboard]] |language=en}}</ref> and "[[Nyebe]]" (2022)<ref>{{Cite web |last=Purnell |first=Kristofer |date=December 15, 2022 |title=SB19 Releases New Single 'Nyebe' Ahead of Homecoming Concert |url=https://www.philstar.com/music/2022/12/15/2230770/sb19-releases-new-single-nyebe-ahead-homecoming-concert |url-status=live |archive-url=https://web.archive.org/web/20231223130631/https://www.philstar.com/music/2022/12/15/2230770/sb19-releases-new-single-nyebe-ahead-homecoming-concert |archive-date=December 23, 2023 |access-date=December 23, 2023 |website=[[The Philippine Star]] |language=en-PH}}</ref>—and embarked on their first world [[Concert tour|tour]] with the [[WYAT (Where You At) Tour]] in 2022.<ref name="Benjamin-2022" /> Amidst touring, the boy band told in an interview with [[CNN Philippines]] that they were working on a new music release and preparing for another concert tour in 2023.<ref>{{Cite web |date=November 27, 2022 |title=SB19 Announces New Album in the Works, Larger World Tour in 2023 |url=https://www.cnnphilippines.com/entertainment/2022/11/27/SB19-announces-new-album-in-the-works-larger-world-tour-in-2023.html |url-status=dead |archive-url=https://web.archive.org/web/20231223115906/https://www.cnnphilippines.com/entertainment/2022/11/27/SB19-announces-new-album-in-the-works-larger-world-tour-in-2023.html |archive-date=December 23, 2023 |access-date=December 23, 2023 |publisher=[[CNN Philippines]]}}</ref> The band later confirmed in a press conference that their upcoming release would be based on the word "''pagtatag''" ({{Translation|strengthening}}),<ref name="Antonio-2022" /><ref>{{cite interview |last=((SB19)) |subject-link=SB19 |interviewer=Larry London |title=Border Crossings: SB19 |url=https://www.youtube.com/watch?v=H464_2By6hE |access-date=June 25, 2024 |archive-url=https://web.archive.org/web/20240625163643/https://www.youtube.com/watch?v=H464_2By6hE |archive-date=June 25, 2024 |url-status=live |work=[[Border Crossings (radio show)|Border Crossings]] |publisher=[[VOA1]] |location=Washington, D.C. |date=July 10, 2023}}</ref> and that, in it, they would continue to explore different genres and life experiences,<ref name="Antonio-2022">{{cite web |last=Antonio |first=Josiah |date=December 15, 2022 |title=SB19 Shares New Details on Upcoming Album |url=https://news.abs-cbn.com/entertainment/12/15/22/sb19-shares-new-details-on-upcoming-album |url-status=live |archive-url=https://web.archive.org/web/20230615103540/https://news.abs-cbn.com/entertainment/12/15/22/sb19-shares-new-details-on-upcoming-album |archive-date=June 15, 2023 |access-date=June 15, 2023 |publisher=[[ABS-CBN News and Current Affairs|ABS-CBN News]] |language=en-PH}}</ref> with inspirations drawing from their shortcomings, frustrations, and identity.<ref name="Abad-2023" /> The group's leader, [[Pablo (musician)|Pablo]], revealed in an interview with [[Zach Sang]] that ''Pagsibol'' and their forthcoming releases would be part of a [[trilogy]].<ref>{{Cite interview |last=((SB19)) |subject-link=SB19 |interviewer=[[Zach Sang]] |title=SB19 – WYAT (Where Ya At), Bazinga, Touring America, Creative Process & More |url=https://www.youtube.com/watch?v=dYSy2AGKdV8 |access-date=June 25, 2024 |archive-url=https://web.archive.org/web/20240625163203/https://www.youtube.com/watch?v=dYSy2AGKdV8 |archive-date=June 25, 2024 |url-status=live |work=[[Zach Sang|Zach Sang Show]] |via=[[YouTube]] |date=November 22, 2022}}</ref> Conceptually, the trilogy would focus on the evolution of the band's artistry—from discovering their origins in ''Pagsibol'' to strengthening their perceived identity in ''Pagtatag!''.<ref name="Abad-2023">{{Cite web |last=Abad |first=Ysa |date=June 12, 2023 |title=SB19 Strengthens Their Identity in ''Pagtatag!'' EP |url=https://www.rappler.com/entertainment/music/sb19-interview-2023-extended-play-pagtatag-1z-entertainment/ |url-status=live |archive-url=https://web.archive.org/web/20231111094225/https://www.rappler.com/entertainment/music/sb19-interview-2023-extended-play-pagtatag-1z-entertainment/ |archive-date=November 11, 2023 |access-date=November 11, 2023 |website=[[Rappler]] |language=en-PH}}</ref> SB19 left ShowBT Entertainment and proceeded with self-management by establishing their own talent agency, 1Z Entertainment. It would be the band's first release to have complete control of, from its development leading up to its release, which the group was fond of: "And now that we have the full control, the full capacity... we can freely express and maximize what we've been doing before".<ref name="Abad-2023" />
 
In December 2022, SB19 recorded theira cover version of [[Eraserheads]]' "Christmas Party" to celebrate Eraserheads' reunion concert, Huling El Bimbo.<ref>{{Cite web |last=Roque |first=Nika |date=December 23, 2022 |title=SB19 Puts Their Own Spin on Eraserheads' Song 'Christmas Party' |url=https://www.gmanetwork.com/news/lifestyle/hobbiesandactivities/855263/sb19-puts-their-own-spin-on-eraserheads-song-istmas-party/story/ |url-status=live |archive-url=https://web.archive.org/web/20240105172601/https://www.gmanetwork.com/news/lifestyle/hobbiesandactivities/855263/sb19-puts-their-own-spin-on-eraserheads-song-istmas-party/story/ |archive-date=January 5, 2024 |access-date=January 6, 2024 |website= |publisher=[[GMA Integrated News]] |language=en-PH}}</ref> The boy band worked with the songwriter and record producer [[August Rigo]] for the record, where Rigo acknowledged the possibility of him and the SB19 working together in the future.<ref>{{Cite web |last=Severo |first=Jan Milo |date=January 2, 2023 |title=Filipino-Canadian International Producer Vows to Work with SB19 Again |url=https://www.philstar.com/entertainment/music/2023/01/02/2234836/filipino-canadian-international-producer-vows-work-sb19-again |url-status=live |archive-url=https://web.archive.org/web/20240105172733/https://www.philstar.com/entertainment/music/2023/01/02/2234836/filipino-canadian-international-producer-vows-work-sb19-again |archive-date=January 5, 2024 |access-date=January 6, 2024 |website=[[The Philippine Star]] |language=en-PH}}</ref> On April 29, 2023, the band posted a trailer on [[YouTube]] that announced their second EP, ''Pagtatag!'', would be released on June 9. Aside from the EP release, the trailer also indicated that it would be preceded by an untitled single and that the group would embark on a world [[Concert tour|tour]].<ref>{{Cite web |date=April 30, 2023 |title=SB19 Drops Trailer for EP ''Pagtatag!'' and Teases World Tour |url=https://www.rappler.com/entertainment/music/sb19-drops-trailer-extended-play-pagtatag-release-june-2023/ |url-status=live |archive-url=https://web.archive.org/web/20230615135339/https://www.rappler.com/entertainment/music/sb19-drops-trailer-extended-play-pagtatag-release-june-2023/ |archive-date=June 15, 2023 |access-date=June 15, 2023 |website=[[Rappler]] |language=en-PH}}</ref><ref>{{Cite news |last=Mallorca |first=Hannah |date=May 1, 2023 |title=SB19's New Album ''Pagtatag'' Features Six Tracks; Cites Fun Time Working with Pepe Herrera in Comeback Trailer |language=en-PH |newspaper=[[Philippine Daily Inquirer|Inquirer]] |url=https://entertainment.inquirer.net/497396/sb19s-new-album-pagtatag-to-feature-six-tracks-says-working-with-pepe-herrera-in-comeback-trailer-was-fun |url-status=live |access-date=July 2, 2023 |archive-url=https://web.archive.org/web/20230701163203/https://entertainment.inquirer.net/497396/sb19s-new-album-pagtatag-to-feature-six-tracks-says-working-with-pepe-herrera-in-comeback-trailer-was-fun |archive-date=July 1, 2023}}</ref> They later confirmed the single's title on May 10, 2023,<ref>{{Cite web |date=May 10, 2023 |title=SB19 to Release New Single 'Gento' This May |url=https://www.bandwagon.asia/articles/sb19-to-release-new-single-gento-pagtatag-comeback-album-sony-music-showbt-p-pop-philippines-may-2023 |url-status=live |archive-url=https://web.archive.org/web/20230615112052/https://www.bandwagon.asia/articles/sb19-to-release-new-single-gento-pagtatag-comeback-album-sony-music-showbt-p-pop-philippines-may-2023 |archive-date=June 15, 2023 |access-date=June 15, 2023 |website=Bandwagon |language=en-PH}}</ref> and announced the EP's tracklist, songwriters, and producers on May 31, 2024.<ref>{{Cite web |date=May 31, 2023 |title=SB19 Unveil ''Pagtatag!'' Tracklist |url=https://www.bandwagon.asia/articles/sb19-unveil-pagtatag-tracklist-release-new-EP-sony-music-p-pop-2023 |url-status=live |archive-url=https://web.archive.org/web/20240624164554/https://www.bandwagon.asia/articles/sb19-unveil-pagtatag-tracklist-release-new-EP-sony-music-p-pop-2023 |archive-date=June 24, 2024 |access-date=June 24, 2024 |website=Bandwagon |language=en-PH}}</ref>
 
== Music and lyrics ==
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''Pagtatag!'' consists of six tracks spanning 26 minutes and 11 seconds.<ref name="AppleMusic-2023">{{Cite web |date=June 9, 2023 |title=''Pagtatag!'' – EP by SB19 on Apple Music |url=https://music.apple.com/ph/album/pagtatag-ep/1690774936 |url-status=live |archive-url=https://web.archive.org/web/20231111092746/https://music.apple.com/ph/album/pagtatag-ep/1690774936 |archive-date=November 11, 2023 |access-date=November 11, 2023 |publisher=[[Apple Music]] (PH)}}</ref> The band's leader, Pablo, co-wrote all the songs on the EP; he wrote "[[Gento (song)|Gento]]", "Ilaw", and "Liham" alone, and, for others, he collaborated with co-writers August Rigo (for "[[I Want You (SB19 song)|I Want You]]"), his brother Joshua Daniel Nase ("Crimzone", "Freedom"), and band members [[Felip (musician)|Ken]] and [[Josh Cullen (musician)|Josh]] ("Crimzone"). Most of the EP was produced by Pablo and Joshua Daniel Nase, also enlisting Simon Servida, Brian Lotho, Len Calvo, and Ohwon Lee in its production.<ref name="Pagtatag!Tidal" /> The majority of the EP's lyrics were written in English and Tagalog, while its third track, "Crimzone", contains lyrics in Cebuano.<ref name="Saulog-2023">{{Cite web |last=Saulog |first=Gabriel |date=September 29, 2023 |title=SB19's ''Pagtatag!'' Is a Masterclass in Confidence and Versatility – Review |url=https://billboardphilippines.com/music/reviews/sb19s-pagtatag-is-a-masterclass-in-confidence-and-versatility-review/ |url-status=live |archive-url=https://web.archive.org/web/20231020124239/https://billboardphilippines.com/music/reviews/sb19s-pagtatag-is-a-masterclass-in-confidence-and-versatility-review/ |archive-date=October 20, 2023 |access-date=October 20, 2023 |website=[[Billboard Philippines]] |language=en-PH |issn=2984-9861}}</ref><ref>{{Cite web |date=December 6, 2023 |title=Every SB19 Song, Ranked |url=https://billboardphilippines.com/editorial-picks/best-of/every-sb19-song-ranked/ |url-status=live |archive-url=https://web.archive.org/web/20231215110019/https://billboardphilippines.com/editorial-picks/best-of/every-sb19-song-ranked/ |archive-date=December 15, 2023 |access-date=December 15, 2023 |website=[[Billboard Philippines]] |language=en-PH |issn=2984-9861}}</ref> SB19 put the EP together as a collection of songs discerning the boy band’s identity, disregarding the trends, standards, and demographic preferences in the music industry, and instead, went for a shared creative process in which sounds and music genres the group wanted in the record.<ref name="Antonio-2023" />
 
The EP's opening track, "Gento", is a [[Pop music|pop]] and hip hop song with clapping soundsclaps, strong [[Bass (sound)|bass]] beats, and EDM [[Break (music)|break]] accompaniments.<ref name="Bautista-2023a">{{Cite web |last=Bautista |first=Rafael |date=May 19, 2023 |title=SB19 Strike Gold as They Show How It's Done in 'Gento' |url=https://nylonmanila.com/sb19-comeback-gento/ |url-status=live |archive-url=https://archive.today/20230626155519/https://nylonmanila.com/sb19-comeback-gento/ |archive-date=June 26, 2023 |access-date=June 26, 2023 |website=[[Nylon (magazine)|Nylon Manila]] |language=en-PH}}</ref><ref name="Gianan-2023">{{Cite web |last=Gianan |first=Chlarine |date=May 22, 2023 |title=Why SB19's 'Gento' Is a Golden Release Today |url=https://mega-onemega.com/why-sb19s-gento-is-a-golden-release-today/ |url-status=live |archive-url=https://web.archive.org/web/20230626155301/https://mega-onemega.com/why-sb19s-gento-is-a-golden-release-today/ |archive-date=June 26, 2023 |access-date=June 26, 2023 |website=Mega |publisher= |language=en-PH |issn=0117-5823}}</ref> An [[empowerment]] anthem, the song talks about how success is as rigorous as excavating gold, using [[gold mining]] as a metaphor for the group's story and career, and suggests taking tasks incrementally to achieve one's goals.<ref name="Abad-2023" /><ref name="Bautista-2023a" /><ref name="Gianan-2023" /> Critics were fond of its lyricism, finding it [[Catchiness|catchy]]<ref name="Saulog-2023" /><ref>{{Cite web |last=Madarang |first=Catalina Ricci |date=May 19, 2023 |title=SB19 Delivers Powerful New Dance Track 'Gento' Ahead of New EP |url=https://interaksyon.philstar.com/hobbies-interests/2023/05/19/251585/sb19-delivers-powerful-new-dance-track-gento-ahead-of-new-ep/ |url-status=live |archive-url=https://web.archive.org/web/20230626160046/https://interaksyon.philstar.com/hobbies-interests/2023/05/19/251585/sb19-delivers-powerful-new-dance-track-gento-ahead-of-new-ep/ |archive-date=June 26, 2023 |access-date=June 27, 2023 |website=[[Interaksyon]] |language=en-PH}}</ref><ref name="GMAIntegratedNews-2023">{{Cite web |date=May 19, 2023 |title=SB19 Drops Catchy New Single 'Gento' with Grungy Music Video |url=https://www.gmanetwork.com/news/lifestyle/hobbiesandactivities/870543/sb19-drops-catchy-new-single-gento-with-grungy-music-video/story/ |url-status=live |archive-url=https://web.archive.org/web/20230626160254/https://www.gmanetwork.com/news/lifestyle/hobbiesandactivities/870543/sb19-drops-catchy-new-single-gento-with-grungy-music-video/story/ |archive-date=June 26, 2023 |access-date=June 27, 2023 |publisher=[[GMA Integrated News]] |language=en-PH}}</ref> and interesting.<ref name="BillboardPH-2023" /> In the sensually-themed song "I Want You", SB19 sings about the desire for a person against a slow [[Soul music|soul]] [[Rhythm and blues|R&B]] production<ref name="Abad-2023" /><ref>{{Cite web |last=Batislaong |first=Acer |date=June 14, 2023 |title=SB19 Captivates in Their 'I Want You' Music Video |url=https://nylonmanila.com/sb19-captivates-in-their-i-want-you-music-video/ |url-status=live |archive-url=https://web.archive.org/web/20231115093139/https://nylonmanila.com/sb19-captivates-in-their-i-want-you-music-video/ |archive-date=November 15, 2023 |access-date=November 15, 2023 |website=[[Nylon (magazine)|Nylon Manila]] |language=en-PH}}</ref><ref name="Bautista-2023">{{Cite web |last=Bautista |first=Rafael |date=June 13, 2023 |title=Songs to Listen to on SB19's ''Pagtatag!'' EP Based on Your Mood |url=https://nylonmanila.com/songs-to-listen-to-on-sb19-pagtatag-based-on-your-mood/ |url-status=live |archive-url=https://web.archive.org/web/20231111093602/https://nylonmanila.com/songs-to-listen-to-on-sb19-pagtatag-based-on-your-mood/ |archive-date=November 11, 2023 |access-date=November 11, 2023 |website=[[Nylon (magazine)|Nylon Manila]] |language=en-PH}}</ref> reminiscent of 1990s music.<ref name="Saulog-2023" /> Pablo wanted to advocate for people to work hard for their dreams with the song "Crimzone".<ref name="Antonio-2023">{{Cite web |last=Antonio |first=Josiah |date=June 13, 2023 |title='Kumpletos Rekados': SB19 Dissects Various Flavors of ''Pagtatag'' EP |url=https://news.abs-cbn.com/entertainment/06/13/23/kumpletos-rekados-sb19-dissects-pagtatag-ep |url-status=live |archive-url=https://web.archive.org/web/20240627192353/https://news.abs-cbn.com/entertainment/06/13/23/kumpletos-rekados-sb19-dissects-pagtatag-ep |archive-date=June 27, 2024 |access-date=June 27, 2024 |publisher=[[ABS-CBN News and Current Affairs|ABS-CBN News]] |language=tl-PH}}</ref> It is a [[reggaeton]]-influenced EDM pop track accompanied by hard-hitting beats and "[[adrenaline]]-activat[ing]" production, with lyrics that reflect the boy band's struggles and triumphs.<ref name="Abad-2023" /><ref name="Saulog-2023" /><ref name="Bautista-2023" />
 
Pablo wanted to advocate for people to work hard for their dreams with the song "Crimzone".<ref name="Antonio-2023">{{Cite web |last=Antonio |first=Josiah |date=June 13, 2023 |title='Kumpletos Rekados': SB19 Dissects Various Flavors of ''Pagtatag'' EP |url=https://news.abs-cbn.com/entertainment/06/13/23/kumpletos-rekados-sb19-dissects-pagtatag-ep |url-status=live |archive-url=https://web.archive.org/web/20240627192353/https://news.abs-cbn.com/entertainment/06/13/23/kumpletos-rekados-sb19-dissects-pagtatag-ep |archive-date=June 27, 2024 |access-date=June 27, 2024 |publisher=[[ABS-CBN News and Current Affairs|ABS-CBN News]] |language=tl-PH}}</ref> It is a [[reggaeton]]-influenced EDM pop track accompanied by hard-hitting beats and "[[adrenaline]]-activat[ing]" production, with lyrics that reflect the boy band's struggles and triumphs.<ref name="Abad-2023" /><ref name="Saulog-2023" /><ref name="Bautista-2023" /> "Ilaw" ({{Literal translation|light}}) is an emotional [[Sentimental ballad|ballad]],<ref name="Bautista-2023" /> driven by [[acoustic guitar]] and a vocally-[[Belting (music)|belted]] [[Bridge (music)|bridge]],<ref name="BillboardPH-2023" /> which discusses vulnerability and the need for self-care, especially when feeling overwhelmed, through metaphors on blinding lights.<ref name="Bautista-2023" /><ref name="Franco-2023">{{Cite web |last=Franco |first=Kai |date=June 27, 2023 |title=SB19 Strike Gold and Usher a New Chapter with ''Pagtatag!'' |url=https://wonder.ph/popculture/sb19-pagtatag-review/ |url-status=live |archive-url=https://web.archive.org/web/20240625191254/https://wonder.ph/popculture/sb19-pagtatag-review/ |archive-date=June 25, 2024 |access-date=June 25, 2024 |website=Wonder |language=en-PH}}</ref> "Liham" ({{Literal translation|[[Letter (message)|letter]]}}) is a [[power ballad]] love song, led by [[String (music)|strings]] and piano, where SB19 narrates someone's relationship, whose expressed love, devotion, and gratitude towards the other person,<ref name="Bautista-2023" /><ref name="Franco-2023" /> which the band akin to a [[Marriage vows|wedding vow]].<ref name="Antonio-2023" /> The EP's closing track, "Freedom", is dedicated to their fans.<ref name="Antonio-2023" /> It is an upbeat pop song with lyrics about escaping from struggles and challenges and celebrating one's achievements with people who helped along the way.<ref name="Abad-2023" /><ref name="Bautista-2023" /><ref name="Franco-2023" />
 
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[[File:SB19 on stage at the Pagtatag! World Tour, 2023 (cropped).jpg|alt=A group photo of SB19 on stage, each wearing an all-white semi-formal attire and holding a hand held microphone.|thumb|SB19 at the [[Pagtatag! World Tour]] (2023)]]
 
[[Sony Music Philippines]] released ''Pagtatag!'' on June 9, 2023,<ref>{{Cite web |last=Basbas |first=Franchesca Judine |date=May 2, 2023 |title=SB19 to Return with New EP ''Pagtatag!'', Announce 2023 World Tour |url=https://www.bandwagon.asia/articles/sb19-to-return-with-new-ep-pagtatag-single-announce-2023-world-tour-manila-concert-tickets-prices-may-june-2023 |url-status=live |archive-url=https://web.archive.org/web/20231111092305/https://www.bandwagon.asia/articles/sb19-to-return-with-new-ep-pagtatag-single-announce-2023-world-tour-manila-concert-tickets-prices-may-june-2023 |archive-date=November 11, 2023 |access-date=November 11, 2023 |website=Bandwagon |language=en-PH}}</ref> through [[Music download|digital download]] and [[Streaming media|streaming]] formats.<ref name="AppleMusic-2023" /> Its opening track, "Gento", was released ahead of the EP as its lead single on May 19, 2023,<ref>{{Cite web |last=Basbas |first=Franchesca Judine |date=May 19, 2023 |title=SB19 Find Gold in New Single 'Gento' |url=https://www.bandwagon.asia/articles/sb19-find-gold-in-new-single-gento-music-video-patatag-ep-release-comeback-sony-music-philippines-may-2023 |url-status=live |archive-url=https://web.archive.org/web/20230614152214/https://www.bandwagon.asia/articles/sb19-find-gold-in-new-single-gento-music-video-patatag-ep-release-comeback-sony-music-philippines-may-2023 |archive-date=June 14, 2023 |access-date=June 14, 2023 |website=Bandwagon |language=en-PH}}</ref> and entered two [[Billboard (magazine)|''Billboard'']] [[record chart]]s: the [[World Digital Song Sales]] and the [[Philippines Songs]] charts, peaking at numbers eight and eleven, respectively. It marked SB19's first entry forto both charts and became the first entry among Filipino groups on the former.<ref>{{cite magazine |date= |title=SB19 Chart History (World Digital Song Sales) |url=https://www.billboard.com/artist/sb19/chart-history/wdt |url-status=live |magazine=[[Billboard (magazine)|Billboard]] |archive-url=https://web.archive.org/web/20230626162616/https://www.billboard.com/artist/sb19/chart-history/wdt/ |archive-date=June 26, 2023 |access-date=June 27, 2023}}</ref><ref>{{cite magazine |date= |title=SB19 Chart History (Philippines Songs) |url=https://www.billboard.com/artist/sb19/chart-history/i42 |url-status=live |magazine=[[Billboard (magazine)|Billboard]] |archive-url=https://web.archive.org/web/20230626162559/https://www.billboard.com/artist/sb19/chart-history/i42/ |archive-date=June 26, 2023 |access-date=June 27, 2023}}</ref><ref>{{cite AV media |url=https://www.youtube.com/watch?v=9Lh9pRlW4To |title=TV Patrol Weekend Playback – June 4, 2023 |date=June 4, 2023 |type=Television production |language=tl-PH |publisher=[[ABS-CBN News and Current Affairs|ABS-CBN News]] |location=[[ABS-CBN Broadcasting Center]] |time=34:42 |access-date=June 28, 2023 |archive-url=https://web.archive.org/web/20230628155212/https://www.youtube.com/watch?v=9Lh9pRlW4To |archive-date=June 28, 2023 |url-status=live |quote=Patuloy ang success ng grupo, lalo na’t sila ang kauna-unang P-pop group na pumasok sa [[Billboard (magazine)|''Billboard'']] [[World Digital Song Sales]] chart ngayong linggo. |via=[[YouTube]] |trans-quote=Their success continues, as they are the first P-pop group to enter ''Billboard''{{'s}} World Digital Song Sales chart this week.}}</ref> The single also became the subject of a dance challenge that [[Viral phenomenon|trended]] on the video sharing service [[TikTok]], which accumulated over 1.7 million user-generated videos using the song on the platform.<ref>{{Cite news |last=Mallorca |first=Hannah |date=August 22, 2023 |title=In the Spotlight: SB19's 'Gento' Gets These International Celebrities Grooving |language=en-PH |newspaper=[[Philippine Daily Inquirer|Inquirer]] |url=https://entertainment.inquirer.net/515107/in-the-spotlight-international-celebs-who-caught-sb19s-gento-dance-fever |url-status=live |access-date=August 27, 2023 |archive-url=https://web.archive.org/web/20230827101024/https://entertainment.inquirer.net/515107/in-the-spotlight-international-celebs-who-caught-sb19s-gento-dance-fever |archive-date=August 27, 2023}}</ref> The single won "Song of the Year" at the 2023 TikTok Philippines Awards,<ref>{{Cite news |last=Pasajol |first=Anne |date=October 1, 2023 |title=Francine Diaz, SB19, Ivana Alawi Win at TikTok Awards PH 2023 |url=https://entertainment.inquirer.net/521045/francine-diaz-sb19-ivana-alawi-win-at-tiktok-awards-ph-2023 |url-status=live |archive-url=https://web.archive.org/web/20240208140246/https://entertainment.inquirer.net/521045/francine-diaz-sb19-ivana-alawi-win-at-tiktok-awards-ph-2023 |archive-date=February 8, 2024 |access-date=February 8, 2024 |newspaper=[[Philippine Daily Inquirer|Inquirer]] |language=en-PH}}</ref> "Gen-Z Approved Hit" at the 2024 [[Nylon (magazine)|''Nylon Manila'' Big Bold Brave Awards]],<ref>{{Cite web |last=Glorioso |first=Nica |date=June 14, 2024 |title=Here Are the Bold Winners for ''Nylon Manila''{{'s}} Big Bold Brave Awards: Next Level |url=https://nylonmanila.com/bold-winners-nylon-manila-big-bold-brave-awards-next-level/ |url-status=live |archive-url=https://web.archive.org/web/20240625115802/https://nylonmanila.com/bold-winners-nylon-manila-big-bold-brave-awards-next-level/ |archive-date=June 25, 2024 |access-date=June 25, 2024 |website=[[Nylon (magazine)|Nylon Manila]] |language=en-PH}}</ref> and "Wishclusive Pop Performance of the Year" at the 2024 [[Wish 107.5 Music Awards]].<ref name="Angan-2024">{{Cite web |last=Angan |first=Kara |date=January 14, 2024 |title=Here Are the Winners of the 9th Wish Music Awards |url=https://billboardphilippines.com/music/news/here-are-the-winners-of-the-9th-wish-music-awards-sb19-josh-cullen-felip-denise-julia-2024/ |url-status=live |archive-url=https://web.archive.org/web/20240114142503/https://billboardphilippines.com/music/news/here-are-the-winners-of-the-9th-wish-music-awards-sb19-josh-cullen-felip-denise-julia-2024/ |archive-date=January 14, 2024 |access-date=January 14, 2024 |website=[[Billboard Philippines]] |language=en-PH |issn=2984-9861}}</ref> "I Want You" and "Ilaw" also earned nominations at the latter for the "Wishclusive R&B Performance of the Year" and "Wish Ballad of the Year", respectively, with "I Want You" winning the category.<ref name="Angan-2024" />
 
Three songs from the EP—"Gento", "I Want You", and "Freedom"—were accompanied by [[music video]]s that were released to YouTube on May 19,<ref>{{Cite web |date=May 22, 2023 |title=P-pop Supergroup SB19's 'Gento' Music Video Hits 1 Million Views |url=https://news.abs-cbn.com/entertainment/05/22/23/sb19s-gento-music-video-hits-1-million-views |url-status=live |archive-url=https://web.archive.org/web/20230522082326/https://news.abs-cbn.com/entertainment/05/22/23/sb19s-gento-music-video-hits-1-million-views/ |archive-date=May 22, 2023 |access-date=June 27, 2023 |website= |publisher=[[ABS-CBN News and Current Affairs|ABS-CBN News]] |language=en-PH}}</ref> June 9,<ref name="Rappler-2023">{{Cite web |date=June 9, 2023 |title=SB19 Releases 'I Want You' Music Video Following 'Pagtatag!' EP Release |url=https://www.rappler.com/entertainment/music/sb19-i-want-you-music-video-june-9-2023/ |url-status=live |archive-url=https://web.archive.org/web/20231222155655/https://www.rappler.com/entertainment/music/sb19-i-want-you-music-video-june-9-2023/ |archive-date=December 22, 2023 |access-date=December 22, 2023 |website=[[Rappler]] |language=en-PH}}</ref> and October 28, 2023,<ref name="Anoc-2023">{{Cite web |last=Anoc |first=Aimee |date=October 29, 2023 |title=SB19 Releases 'Freedom' Music Video |url=https://www.gmanetwork.com/entertainment/showbiznews/news/18930/sb19-releases-freedom-music-video/photo/256207/in-the-spotlight |url-status=live |archive-url=https://web.archive.org/web/20231222155856/https://www.gmanetwork.com/entertainment/showbiznews/news/18930/sb19-releases-freedom-music-video/photo |archive-date=December 22, 2023 |access-date=December 22, 2023 |publisher=[[GMA Network]] |language=en-PH}}</ref> respectively. The music video for "Gento", directed by Kerbs Balagtas, was grunge-themed and depicts the boy band mining for gold<ref name="Bautista-2023a" /><ref name="GMAIntegratedNews-2023" /> and dancing in a large quarry.<ref>{{Cite web |last=Madarang |first=Catalina Ricci |date=May 19, 2023 |title=SB19 Delivers Powerful New Dance Track 'Gento' Ahead of New EP |url=https://interaksyon.philstar.com/hobbies-interests/2023/05/19/251585/sb19-delivers-powerful-new-dance-track-gento-ahead-of-new-ep/ |url-status=live |archive-url=https://web.archive.org/web/20230626160046/https://interaksyon.philstar.com/hobbies-interests/2023/05/19/251585/sb19-delivers-powerful-new-dance-track-gento-ahead-of-new-ep/ |archive-date=June 26, 2023 |access-date=June 27, 2023 |website=[[Interaksyon]] |language=en-PH}}</ref> Jed Regala directed the "I Want You" video,<ref>{{Cite web |last=Batislaong |first=Acer |date=June 14, 2023 |title=SB19 Captivates in Their 'I Want You' Music Video |url=https://nylonmanila.com/sb19-captivates-in-their-i-want-you-music-video/ |url-status=live |archive-url=https://web.archive.org/web/20240105180439/https://nylonmanila.com/sb19-captivates-in-their-i-want-you-music-video/ |archive-date=January 5, 2024 |access-date=January 6, 2024 |website=[[Nylon (magazine)|Nylon Manila]] |language=en-PH}}</ref> which was "sultry-themed" with clips showing the group drenched and underwater.<ref name="Rappler-2023" /> The video for "Freedom" premiered at the Our Zone fifth-anniversary fan meeting,<ref name="Anoc-2023" /> showing the group wandering in outdoor spaces.<ref name="FreedomMV">{{Cite AV media |url=https://www.youtube.com/watch?v=W_OGQoRDpE4 |title=SB19 'Freedom' Music Video |date=October 28, 2023 |author=((SB19 Official)) |author-link=SB19 |access-date=November 9, 2023 |archive-url=https://web.archive.org/web/20231109113216/https://www.youtube.com/watch?v=W_OGQoRDpE4 |archive-date=November 9, 2023 |url-status=live |via=[[YouTube]]}}</ref>
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