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With its 6 millionn subscribers in 2012, Rostelecom is the second-largest pay-TV
player in Russia after National Satellite Company (satellite TV operator, Tricolor-TV
brand). Rostelecom has 22% market share by subscribers versus 29% with NSC. As of 2012, 85% of Rostelecom’s pay-TV subscribers were users of cable TV and the remaining 15% used IPTV. The company is largely present in the cable segment through its 100% subsidiary [[National Cable Networks|National Telecommunications]] (NTK), which was acquired in 2011. Rostelecom provides IPTV services in regions on the base of IP infrastructure of former regional telecoms. In 2011 the company launched the Zabava.ru multimedia portal.<ref>Rostelecom: From an outsider
to a true Big 4 name, Gazprombank</ref>
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