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== Founding ==
In the early 1820s General William Ashley, of the Missouri militia, was looking to enter state politics but needed to raise funds to do so. Having barely survived a slew of past entrepreneurial and military pursuits, Ashley was looking at an insolvent future. To counteract his previous financial failures, he looked west to the fur trade. Joining him as a partner in the firm of ''Ashley Henry''<ref name=Barbour>Barbour, Barton H. (2000). ''The fur trade at Fort Laramie National Historic Site.'' National Park Service, pp. 158-160.</ref> was Major Andrew Henry, a long-time friend of Ashley's.
The ad attracted ample attention; roughly 180 men signed up. Among those hired were Jedediah Smith and Jim Bridger.<ref>{{Cite web|url=http://hughglass.org/mountain-man/|title = Mountain Man Hugh Glass - the Real Story}}</ref> Later, the Sublette brothers, [[William Sublette|William]] and [[Milton Sublette|Milton]], [[Jim Beckwourth]], [[Hugh Glass]], [[Thomas Fitzpatrick (trapper)|Thomas Fitzpatrick]], [[David Edward Jackson]], [[Joseph Meek]], [[Robert Newell (politician)|Robert Newell]] joined the company. Smith, Jackson and William Sublette bought the
The payment method was uniquely designed by Ashley. Leveraging employment costs, Ashley and Henry had their trappers keep half of their proceeds and forfeit the other half to management. In turn, Ashley and Henry would provide many of the materials needed to trap.<ref name=":1">{{Cite book|title = Fur, Fortune, and Empire: The Epic History of the Fur Trade in America|last = Dolin|first = Eric Jay|publisher = W. W. Norton & Company, Inc.|year = 2010|isbn = 9780393067101 |location = New York}}</ref>
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