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''The Children's Friend'' changed its title to ''The Friend'' at the end of 1970.<ref>Arave, Lynn. [https://www.deseret.com/2008/1/24/20066191/lds-church-terms-no-longer-in-use "LDS Church terms no longer in use"], ''[[Deseret News]]'', 24 January 2008. Retrieved on 24 March 2020.</ref> ''The Friend'' has been published since January 1971.<ref>Hansen, Ralph W. [https://www.jstor.org/stable/45227712 "Among the Mormons: A Survey of Current Literature."] ''Dialogue: A Journal of Mormon Thought''. Winter 1970, Vol. 5, No. 4 (Winter 1970), pp. 113-120. University of Illinois Press.</ref><ref>{{Cite web|last=Pugmire|first=Genelle|date=March 27, 2016|title=Mischievous boys set stage for creation of the LDS Primary|url=https://www.heraldextra.com/special-section/lds/spring2016/mischievous-boys-set-stage-for-creation-of-the-lds-primary/article_f5314c54-c9f8-5561-a95a-b4d91379e3c2.html|url-status=live|archive-url=|archive-date=|access-date=2020-09-17|website=Daily Herald|language=en}}</ref> The First Presidency and [[Quorum of the Twelve Apostles (LDS Church)|Quorum of the Twelve Apostles]] of the LDS Church began to oversee the magazine that year. Contents included "illustrated stories, quotes and messages from church [[general authorities]], recipes, games, activities, suggestions for [[Family Home Evening]], gospel art, and so on."<ref name=":1" /> This change also made ''The Friend'' an official vehicle for communication of the church to its members.<ref name=":2" />
[[Gordon B. Hinckley]], then a member of the Quorum of the Twelve, explained in an article in the December ''Improvement Era'' some of the reasoning behind the name change. He wrote, "The name of the magazine will ... simply be the ''Friend'', dropping the word ''Children's'', because when some youngsters get to be ten and eleven years of age, they think they are no longer children. But they still need a Friend''.<ref>Hinckley, Gordon B. "A Friend for Every Child." ''Improvement Era'' 73 (December 1970): p. 97-98. quoted in Gary Gillespie. ''The Friend'' in Arnold K. Garr etl. al, ed. ''Encyclopedia of Latter-day Saints History'', p. 401-402</ref>
In 2012, the magazine's contents were described by the ''[[Deseret News]]'': "''The Friend'' magazine has incorporated scriptures throughout the magazine. Each article is based on a scripture, includes different stories about Jesus and a poster is found each month titled 'Bright Ideas' that has an easy scripture for children to memorize."<ref>Petersen, Sarah. [https://www.deseret.com/2012/10/18/20508294/interactive-scripture-games-apps-for-kids#reading-the-scriptures-can-be-difficult-and-discouraging-for-famillies-with-young-kids-but-the-messages-found-in-the-scriptures-are-relevant-for-all-ages "Interactive scripture games, apps for kids"], ''[[Deseret News]]'', 18 October 2012. Retrieved on 24 March 2020.</ref> ''[[The Salt Lake Tribune]]'' criticized a 2013 article about the mothers of [[President of the Church (LDS Church)|LDS Church presidents]] published in ''The Friend'' for not including the names of the mothers.<ref>{{Cite news|last=Stack|first=Peggy Fletcher|date=2013-05-06|title=Something's missing from story on Mormon prophets' moms|work=The Salt Lake Tribune|url=https://archive.sltrib.com/article.php?id=26607684&itype=storyID|url-status=live|access-date=2020-09-17}}</ref> In 2015, its circulation was estimated to be 275,000.<ref>{{Cite book|last=Sambuchino|first=Chuck|url=https://books.google.com/books?id=TiFjDwAAQBAJ&pg=PT408&lpg=PT408&dq=the+friend+lds+magazine&source=bl&ots=5NcMwVru5o&sig=ACfU3U1UhA96WI4iIZtH8YhnY4HNqXGFAQ&hl=en&sa=X&ved=2ahUKEwiosuzW7PDrAhVaGs0KHfnQCz84PBDoATACegQIARAB#v=onepage&q=the%20friend%20lds%20magazine&f=false|title=2015 Children's Writer's & Illustrator's Market: The Most Trusted Guide to Getting Published|last2=Underdown|first2=Harold|publisher=Penguin|year=2014|isbn=9781599638669|location=|pages=}}</ref> That same year, the magazine ran an initiative where children sent in paper cutouts of their hands with an act of service they performed written on them;<ref>{{Cite web|last=Cannon|first=Austin|date=2015-05-20|title=The Church Is Asking Kids Everywhere to Help With This Fun Service Project|url=https://www.lds.org/church/news/friend-campaign-invites-children-to-give-us-a-hand?cid=HP_TU_5-12-2015_dCN_fCNWS_xLIDyL2-3_&lang=eng|url-status=live|archive-url=|archive-date=|access-date=2020-09-17|website=LDS Living}}</ref> over 30,000 of these "helping hands" were received from children worldwide.<ref>{{Cite web|title=Thanks for Your Helping Hands!|url=https://www.churchofjesuschrist.org/study/friend/2015/11/thanks-for-your-helping-hands?lang=eng|access-date=2020-09-17|website=www.churchofjesuschrist.org}}</ref>
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