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{{Short description|Multi-platform media and publishing company}}
{{Use American English|date=August 2015}}
{{Use mdy dates|date=
{{infobox publisher
| name = Trusted Media Brands, Inc.
| image = Trustedmediabrands logo.jpg
| status =
| founded = {{start date and age|1922
| founder = [[DeWitt Wallace]]<br/>[[Lila Bell Wallace]]
| country = United States
| headquarters =
| distribution =
| keypeople =
*Bonnie Kintzer (CEO)<br>Jen Tyrrell ([[Chief People Officer|CPO]])<br>Beth Tomkiw ([[Chief Creative Officer|CCO]])
}}
| publications = {{flat list|
*[[Digital content]]
*
*
}}
| topics =
| genre =
| imprints =
| revenue =
| numemployees =
| nasdaq =
| url = {{
}}
'''Trusted Media Brands, Inc.''' ('''TMBI'''), formerly known as the '''Reader's Digest Association, Inc.''' ('''RDA'''), is an
The company's brands include ''Reader's Digest'', ''[[Taste of Home]]'', ''[[The Family Handyman]]'', ''Simple & Delicious'', ''[[Birds & Blooms]]'', ''Reminisce'', ''Country'', EnrichU, and others.<ref name="AWIcon">{{cite news | last=Katz| first=A.J.| title =The Iconic Reader's Digest Is Getting a Digital Makeover| newspaper =| location = | pages = | language = | publisher =''[[Adweek]]'' | date =13 May 2016 | url =http://www.adweek.com/news/technology/iconic-readers-digest-getting-digital-makeover-171442| accessdate =5 September 2016}}</ref><ref name="TNMName">{{cite news | last=Hebbard| first=D.B.| title =RDA rebrands as Trusted Media Brands, Inc.| newspaper =| location = | pages = | language = | publisher =Talking New Media | date =28 September 2015 | url =http://www.talkingnewmedia.com/2015/09/28/the-readers-digest-association-adopts-new-corporate-name-trusted-media-brands-inc/| accessdate =5 September 2016}}</ref><ref name="PRName">{{cite news | last=| first=| title =In Historic Move, The Reader's Digest Association, Inc. Changes Name To 'Trusted Media Brands, Inc.'| newspaper =| location = | pages = | language = | publisher =[[PR Newswire]] | date =28 September 2015 | url =http://www.prnewswire.com/news-releases/in-historic-move-the-readers-digest-association-inc-changes-name-to-trusted-media-brands-inc-300149254.html| accessdate =5 September 2016}}</ref> At its peak in 1973, the flagship magazine had over 30 million subscribers and continues to be published in 30 countries.<ref name="IBD"/> As of 2016, its portfolio of brands garners 53 million [[Unique user|unique online visitors]] and 40 million print readers per month.<ref name="AAWhy">{{cite news | last=Wasserman| first=Todd| title =Reader's Digest Association Drops Reader's Digest From the Company Name| newspaper =| location = | pages = | language = | publisher =''[[Advertising Age]]''| date =28 September 2015 | url =http://adage.com/article/print-edition/kintzer-dropping-reader-s-digest-company/300607/| accessdate =5 September 2016}}</ref>▼
▲The company's brands include ''Reader's Digest'', ''[[Taste of Home]]'', ''[[The Family Handyman]]'', ''
==History==
Trusted Media Brands, Inc. (TMBI) was founded as Reader's Digest Association, Inc. (RDA) in New York City in 1922 by
In 1986, under the new leadership of George Grune,
In 1991, RDA acquired Joshua Morris Publishing, a children's book publisher and made a move into the children's book industry.
In 2002, RDA purchased Reiman Publications and its
In March 2007, RDA was purchased by an investment group led by [[private equity]] firm, [[Ripplewood Holdings]], for $1.6
One of Kintzer's first major moves was to change the company's name to Trusted Media Brands, Inc. (TMBI) in September 2015. The new name was chosen to encompass all brands under the company's banner rather than just ''Reader's Digest''. TMBI has placed renewed focus on a wide variety of media platforms including [[digital content]], [[social media]], [[video]], and others. As of 2016, TMBI's portfolio of brands reaches 53 million unique visitors, 40 million print readers, and 40 million social media users per month.<ref name="West"/><ref name="Folio"/><ref name="AAWhy"/>▼
▲One of Kintzer's first major moves was to change the company's name to Trusted Media Brands, Inc. (TMBI) in September 2015. The new name was chosen to encompass all brands under the company's banner rather than just ''Reader's Digest''. TMBI has placed renewed focus on a wide variety of media platforms including [[digital content]],
In August 2021, TMBI acquired the [[viral video]] licensing company [[Jukin Media]].<ref>{{cite web|title=Jukin Media, Video Pioneer Known For Fail Army And 'Pizza Rat', Is Acquired By Trusted Media Brands|url=https://deadline.com/2021/08/jukin-media-video-fail-army-pizza-rat-acquired-by-trusted-media-brands-1234813510/|website=[[Deadline Hollywood]]|last=Hayes|first=Dade|date=August 12, 2021}}</ref>
==Brands and publications==
{{Advert section|date=March 2021}}
Trusted Media Brands is home to several media brands across multiple digital platforms, social media, magazines, books, music, and events.
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{{Main|Taste of Home}}
''Taste of Home'' is a digital content provider (TasteofHome.com) and print magazine that offers information on food, cooking, and entertainment. Each year, the brand publishes 3,000 recipes, tips and stories from home cooks, all of which are tested and prepared in the Taste of Home Test Kitchen in [[Milwaukee]], [[Wisconsin]]. ''Taste of Home'' also produced original
===''Reader's Digest''===
{{Main|Reader's Digest}}
''Reader's Digest'' is a digital content provider (RD.com) and print magazine that has been in publication since 1922. The brand offers a collection of true stories, advice, and humor. Content includes advice on health, nutrition, food, and home alongside stories of national and local interest. The magazine was, at one time, the largest consumer magazine in the United States. It currently produces digital content (RD.com) and continues to publish print magazines in locations throughout the world.<ref name="IBD"/><ref name="Beaver"/><ref name="Argus"/><ref name="WSJ">{{cite news | last=Ovide| first=Shira| title =
===''The Family Handyman''===
{{Main|The Family Handyman}}
''The Family Handyman'' is a brand with an emphasis on [[DIY]] [[home improvement]] and home repair. Digital (FamilyHandyman.com) and print content provide advice and how-to guides from current and former experts and professionals.<ref name="AWIcon"/><ref name="AL">{{cite news
===''Birds
{{Main|Birds & Blooms}}
''Birds & Blooms'' is a bird and gardening magazine that is the largest such magazine in
===Other brands===
Other brands include ''Country'', ''Country Woman'', ''Simple & Delicious'', ''Reminisce'', Prevention, ''Farm & Ranch Living'', EnrichU, LifeRich Publishing and Haven Home.<ref name="West"/><ref name="AWIcon"/><ref name="TNMName"/><ref name="PRName"/>
==Business divisions==
;North America
* ''[[Reader's Digest]],'' RD.com, magazine, books
* ''[[Taste of Home]],'' TasteofHome.com, magazine, books
* ''[[The Family Handyman]]'', ''[[Birds & Blooms]]'', ''Country'', ''Farm & Ranch Living'', ''Haven Home'', ''Reminisce''
* EnrichU, Taste Digital Community
* [[Jukin Media]]
;International
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{{Reader's Digest|state=collapsed}}
{{Authority control}}
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[[Category:American companies established in 1922]]
[[Category:Book publishing companies based in New York (state)]]
[[Category:Companies based in Manhattan]]
[[Category:Companies based in
[[Category:Magazine publishing companies of the United States]]
[[Category:
[[Category:Mount Pleasant, New York]]
[[Category:Publishing companies established in 1922]]
[[Category:Reader's Digest]]
[[Category:2007 mergers and acquisitions]]
[[Category:Companies that filed for Chapter 11 bankruptcy in 2009]]
[[Category:Companies that filed for Chapter 11 bankruptcy in 2012]]
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