Trusted Media Brands: Difference between revisions

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| name = Trusted Media Brands, Inc.

| image =File:Trusted Media BrandsTrustedmediabrands logo.pngjpg

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| founded = {{start date and age|1922}} (as Reader's Digest Association, Inc.)<br>[[New York City]], [[New York (state)|New York]], [[United States|U.S.]]

| headquarters = [[New York City]]<br/>[[White Plains, New York|White Plains]], [[New York (state)|NY]]

| distribution =

| keypeople = Bonnie{{flat Kintzer <small>([[CEO]])</small>list|

*[[Magazines]]

*[[Books]]

| topics =

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| numemployees =

| nasdaq =

| url = {{URLurl|http://www.tmbitrustedmediabrands.com}}

'''Trusted Media Brands, Inc.''' ('''TMBI'''), formerly known as the '''Reader's Digest Association, Inc.''' ('''RDA'''), is an [[United States|American]] [[Multimedia|multi-platform media]] and [[publishing]] company thatwhich is co-headquartered in [[New York City]] and in [[White Plains, New York|White Plains]], [[New York (state)|New York]].<ref name="West">{{cite news | last=Pofeldt| first=Elaine| title =Trusted Media Brand's Trusted Leader| newspaperwork =| location = | pages = | language = | publisher = ''[[Westchester Magazine]]''| date =March 2016 | url =http://www.westchestermagazine.com/914-INC/Q1-2016/Trusted-Media-Brands-Trusted-Leader/| accessdate =5 September 5, 2016}}</ref><ref name="MJS">{{cite news | last=Romell| first=Rick| title =Readers's Digest Association changing name to Trusted Media Brands Inc.| newspaper =[[Milwaukee Journal Sentinel]]| locationdate =September | pages = | language = | publisher =| date =28 September, 2015 | url =http://archive.jsonline.com/business/readerss-digest-association-changing-name-to-trusted-media-brands-inc-b99585814z1-329796791.html| accessdate =5 September 5, 2016}}</ref><ref name="Folio">{{cite news | last=Mickey| first=Bill| title =Reader’sReader's Digest Association Rebrands as Trusted Media Brands, Inc.| newspaperwork =| location = | pages = | language = | publisher = ''Folio Magazine''| date =28 September 28, 2015 | url =http://www.foliomag.com/readers-digest-association-rebrands-trusted-media-brands-inc/| accessdate =5 September 5, 2016}}</ref> The company was founded by husband and wife [[DeWitt Wallace]] and [[Lila Bell Wallace]], husband and wife, in New York City in 1922 with the first publication of the magazine ''[[Reader's Digest]]''.<ref name="IBD">{{cite news | last=Riquier| first=Andrea| title =DeWitt Wallace's Digest Recorded The American Century | newspaperwork =| location = | pages = | language = | publisher = ''[[Investor's Business Daily]]''| date =17August August17, 2015 | url =http://www.investors.com/news/management/leaders-and-success/dewitt-wallace-founded-readers-digest-shared-vision-of-america/| accessdate =5 September 5, 2016}}</ref><ref name="Beaver">{{cite news | last=Pinkley| first=Virgil| title =How the Reader's Digest people do it | newspaper =[[The Beaver County Times]]| locationdate =November | pages = | language = | publisher = | date =10 November, 1978 | url =https://news.google.com/newspapers?nid=2002&dat=19781110&id=bBwvAAAAIBAJ&sjid=jdsFAAAAIBAJ&pg=3434,2331940&hl=en| accessdate =5 September 5, 2016}}</ref><ref name="Argus">{{cite news | last=| first=| title =Good news is still in fashion | newspaper =[[Argus-Press]]| locationdate =March | pages = | language = | publisher = | date =21 March, 1979 | url =https://news.google.com/newspapers?nid=1988&dat=19790321&id=sEUiAAAAIBAJ&sjid=eawFAAAAIBAJ&pg=1796,2099843&hl=en| accessdate =5 September 5, 2016}}</ref>

Trusted Media Brands, Inc. (TMBI) was founded as Reader's Digest Association, Inc. (RDA) in New York City in 1922 by married duo DeWitt Wallace and Lila Bell Wallace., Thea twomarried couple. They self-published the first edition of ''Reader's Digest'' in February 1922. In order toTo market the magazine, the two used [[direct mail]] marketing and sent 5,000 letters to nurses and schoolteachers. In 1925, DeWitt Wallace purchased land in [[Westchester County, New York]] where he moved the headquarters of RDA. In 1927, the number of ''Reader's Digest'' subscribers increased to 30,000. In 1939, thatthe number was up to 3 million, and, by 1973, it had reached over 30&nbsp;million millionsubscribed.<ref name="IBD"/><ref name="Beaver"/><ref name="Argus"/>

In 1986, under the new leadership of George Grune, the RDA began creating and acquiring new brands andas well as publications to diversify its portfolio. Its first special-interest magazine, ''[[Travel Holiday]]'', was acquired in 1986 and was followed by the acquisition of ''[[The Family Handyman]]'' in 1987. In 1990, it acquired ''[[American Health (magazine)|American Health]]''. ThatIn the same year, the company [[Initial public offering|went public]]. At the time, it had 7,200 employees in 54 locations throughout the world.<ref name="News">{{cite news | last=Carmody| first=Deirdre| title =Wealthy Reader's Digest is looking for ways to invest | newspaper =[[Palm Beach Daily News]]| locationdate =January | pages = | language = | publisher = | date =29 January, 1991 | url =https://news.google.com/newspapers?nid=1290&dat=19910129&id=4PdTAAAAIBAJ&sjid=BI0DAAAAIBAJ&pg=3752,6910931&hl=en| accessdate =September 5 September, 2016}}</ref><ref name="Schen">{{cite news | last=| first=| title =Reader's Digest Moves to Sell Stock Publicly | newspaper =[[The Schenectady Gazette]]| locationdate =May | pages = | language = | publisher = | date =26 May, 1989 | url =https://news.google.com/newspapers?nid=1917&dat=19890526&id=pmIhAAAAIBAJ&sjid=cIgFAAAAIBAJ&pg=1122,6970272&hl=en| accessdate =5 September 5, 2016}}</ref>

In 1991, RDA acquired [[Joshua Morris Publishing]], a children's book publisher and made its firsta move into the children's book industry.

In 2002, RDA purchased Reiman Publications and its selection of 12 magazines for $760 &nbsp;million. The deal gave RDA ownership overof magazines including ''Taste of Home'', ''Country Woman'', ''Birds & Blooms'', ''Country'', ''Reminisce'', ''Healthy Cooking'', ''Simple & Delicious'', and ''Farm & Ranch Living'', and others.<ref name="AAWhy"/><ref name="NYT2002">{{cite news | last=Hodara| first=Susan| title =IN BUSINESS; Reader's Digest Acquires Reiman and Its Readers| newspaper =[[The New York Times]]| locationdate =May | pages = | language = | publisher = | date =26 May, 2002 | url =https://www.nytimes.com/2002/05/26/nyregion/in-business-reader-s-digest-acquires-reiman-and-its-readers.html| accessdate =5 September 5, 2016}}</ref><ref name="PW">{{cite news | last=Milliot| first=Jim| title =Reader's Digest to Acquire Reiman Publications| newspaperwork =| location = | pages = | language = | publisher =''[[Publishers Weekly]]'' | date =April 1 April, 2002 | url =http://www.publishersweekly.com/pw/print/20020401/26773-reader-s-digest-to-acquire-reiman-publications.html| accessdate =5 September 5, 2016}}</ref><ref name="MW">{{cite news | last=Wilkerson| first=David B.| title =Reader's Digest buys Reiman | newspaper =| location = | pages = | language = | publisher =[[MarketWatch]] | date =21 March 21, 2002 | url =http://www.marketwatch.com/story/readers-digest-buys-reiman| accessdate =5 September 5, 2016}}</ref> In 2005, RDA launched ''[[Every Day with Rachael Ray]]'' and purchased [[Allrecipes.com]] thein following year2006. Both would eventuallymagazines bewere sold to the [[Meredith Corporation]] in 2011 and 2012 respectively.<ref name="AWRay">{{cite news | last=Moses| first=Lucia| title =RDA Finalizes 'Rachael Ray' Mag Sale to Meredith| newspaperwork =| location = | pages = | language = | publisher =''[[Adweek]]'' | date =31 October 31, 2011 | url =http://www.adweek.com/news/press/rda-finalizes-rachael-ray-mag-sale-meredith-136182| accessdate =5 September 5, 2016}}</ref><ref name="AWAll">{{cite news | last=Moses| first=Lucia| title =Meredith Agrees to Acquire Allrecipes| newspaper work=| location = | pages = | language = | publisher =''[[Adweek]]'' | date =January 24 January, 2012| url =http://www.adweek.com/news/technology/meredith-agrees-acquire-allrecipes-137688| accessdate =5 September 5, 2016}}</ref>

In March 2007, RDA was purchased by an investment group led by [[private equity]] firm, [[Ripplewood Holdings]], for $1.6 &nbsp;billion. RipplewoodRDA madewas RDAmade a private company for the first time since 1990.<ref name="AW01">{{cite news | last=Moses| first=Lucia| title =Reader's Digest Looking to Unload Web's Top Food Site?| newspaperwork =| location = | pages = | language = | publisher =''[[Adweek]]'' | date =28April April28, 2011| url =http://www.adweek.com/news/press/readers-digest-looking-unload-webs-top-food-site-131098| accessdate =5 September 5, 2016}}</ref><ref name="NBC">{{cite news | last=| first=| title =Group buying Reader's Digest for $1.6 &nbsp;billion| newspaper =| location = | pages = | language = | publisher =[[NBC News]] | date =16 November 16, 2006| url =http://www.nbcnews.com/id/15747630/ns/business-us_business/t/group-buying-readers-digest-billion/| accessdate =5 September 5, 2016}}</ref><ref name="AABank">{{cite news | last=Ives| first=Nat| title =Reader's Digest Bankruptcy Underscores Its Need to Remake Media Model| newspaperwork =| location = | pages = | language = | publisher =''[[Advertising Age]]''| date =August 24 August, 2009| url =http://adage.com/article/media/reader-s-digest-bankruptcy-pushes-remade-media-model/138575/| accessdate =September 5 September, 2016}}</ref> RDA filed for [[bankruptcy]] in 2009 and again in 2012. It emerged from bankruptcy in 2013.<ref name="West"/><ref name="AABank"/><ref name="CNN">{{cite news | last=Kavilanz| first=Parija| title =Reader's Digest parent files for bankruptcy| newspaper =| location = | pages = | language = | publisher =[[CNN]] | date =18February February18, 2013| url =httphttps://money.cnn.com/2013/02/18/news/companies/readers-digest-bankruptcy/| accessdate =September 5 September, 2016}}</ref> On April 7, 2014, Bonnie Kintzer was appointed Presidentpresident and [[CEO]] of RDA.; Kintzershe had previously worked at RDA from 1998 to 2007.<ref name="West"/><ref name="TNM">{{cite news | last=| first=| title =Bonnie Kintzer named President and CEO of Reader’sReader's Digest Association| newspaper =| location = | pages = | language = | publisher =Talking New Media | date =7 April 7, 2014 | url =http://www.talkingnewmedia.com/2014/03/11/bonnie-kintzer-named-president-and-ceo-of-readers-digest-association/| accessdate =5 September 5, 2016}}</ref>

One of Kintzer's first major moves was to change the company's name to Trusted Media Brands, Inc. (TMBI) in September 2015. The new name was chosen to encompass all brands under the company's banner rather than just ''Reader's Digest''. TMBI has placed renewed focus on a wide variety of media platforms including [[digital content]], [[social media]], [[video]], and others. As of 2016, TMBI's portfolio of brands reaches 53 million unique visitors, 40 &nbsp;million print readers, and 40 &nbsp;million social media users per month.<ref name="West"/><ref name="Folio"/><ref name="AAWhy"/> In 2016, TMBI sold its children's publishing operations to [[Readerlink Distribution Services]].<ref>{{Cite web| last = Milliot| first = Jim| title = Readerlink Buys Studio Fun Assets| work = PublishersWeekly.comPublishers Weekly| accessdate = 2017-09-September 10, 2017| date = 2016-10-October 19, 2016| url = https://www.publishersweekly.com/pw/by-topic/childrens/childrens-industry-news/article/71800-readerlink-buys-studio-fun-assets.html}}</ref>

''Taste of Home'' is a digital content provider (TasteofHome.com) and print magazine that offers information on food, cooking, and entertainment. Each year, the brand publishes 3,000 recipes, tips and stories from home cooks, all of which are tested and prepared in the Taste of Home Test Kitchen in [[Milwaukee]], [[Wisconsin]]. ''Taste of Home'' also produced original [[web series]] called ''Fun with Food!'' and ''America the Tasty''.<ref name="AWIcon"/><ref name="Taste01">{{cite news | last=| first=| title =Taste of Home Cooking School returns to Circleville| newspaper =[[Circleville Herald]]| locationdate =September | pages = | language = | publisher =| date =3 September, 2016 | url =http://www.circlevilleherald.com/news/taste-of-home-cooking-school-returns-to-circleville/article_b8a14c68-b82c-5976-981a-a6b02fcf5e7f.html| accessdate =5 September 5, 2016}}</ref><ref name="Taste02">{{cite news | last=| first=| title =Taste of Home | newspaper =[[Lockport Union-Sun & Journal]]| locationdate =August | pages = | language = | publisher =| date =21 August, 2016 | url =http://www.lockportjournal.com/community/taste-of-home/article_6180187e-8a9d-5747-9bfb-a7b914902335.html| accessdate =5 September 5, 2016}}</ref>

''Reader's Digest'' is a digital content provider (RD.com) and print magazine that has been in publication since 1922. The brand offers a collection of true stories, advice, and humor. Content includes advice on health, nutrition, food, and home alongside stories of national and local interest. The magazine was, at one time, the largest consumer magazine in the United States. It currently produces digital content (RD.com) and continues to publish print magazines in locations throughout the world.<ref name="IBD"/><ref name="Beaver"/><ref name="Argus"/><ref name="WSJ">{{cite news | last=Ovide| first=Shira| title =Reader’sReader's Digest for Sale: A Colorful History By the Numbers | newspaper =[[The Wall Street Journal]]| locationdate =July | pages = | language = | publisher =| date =18 July, 2011 | url =https://blogs.wsj.com/deals/2011/07/18/readers-digest-for-sale-a-colorful-history-by-the-numbers/| accessdate =5 September 5, 2016}}</ref>

''The Family Handyman'' is a brand with an emphasis on [[DIY]] [[home improvement]] and home repair. Digital (FamilyHandyman.com) and print content provide advice and how-to guides from current and former experts and professionals.<ref name="AWIcon"/><ref name="AL">{{cite news | last=| first=| title =Today's Homeowner, The Family Handyman share latest homeowner hacks| newspaper =[[The Birmingham News]]| locationdate =February | pages = | language = | publisher =| date =12 February, 2016 | url =http://blog.al.com/press-releases/2016/02/todays_homeowner_with_danny_li.html| accessdate =5 September 5, 2016}}</ref><ref name="NJ">{{cite news | last=Jackson| first=Kimberly L.| title =DIY classes to help get things done around the house| newspaper =|location = | pages = | language = | publisherwork =[[NJ.comThe Star-Ledger]]| date =October 29 October, 2015 | url =http://www.nj.com/homegarden/index.ssf/2015/10/diy_classes_to_help_get_things_done_around_the_house.html| accessdate =5 September 5, 2016}}</ref>

===''Birds &and Blooms''===

''Birds & Blooms'' is a bird and gardening magazine that is the largest such magazine in [[North America]]. It offers tips on gardening, DIY crafts, and information on birds and other backyard animals.<ref name="SWVA">{{cite news | last=Porter-Nichels| first=Stephanie| title =Encountering the flying flowers of Beagle Ridge Herb Farm| newspaper =|location = | pages = | language = | publisherwork =SWVa Today| date =19 August 19, 2016 | url =http://www.swvatoday.com/news/bland_county/article_02178684-64bc-11e6-a1ca-5f91019c44ec.html| accessdate =5 September 5, 2016}}</ref>

* ''[[Reader's Digest]],'' RD.com, magazine, books;

* ''[[Taste of Home]],'' TasteofHome.com, magazine, books;

* ''[[The Family Handyman]]'', ''[[Birds & Blooms]]'', ''Country'', ''Farm & Ranch Living'', ''Haven Home'', ''Reminisce'';

[[Category:MediaMass media companies based in New York City]]