Trusted Media Brands: Difference between revisions

| keypeople = Bonnie{{flat Kintzer (CEO)list|

| url = {{URLurl|www.trustedmediabrands.com}}

'''Trusted Media Brands, Inc.''' ('''TMBI'''), formerly known as the '''Reader's Digest Association, Inc.''' ('''RDA'''), is an American [[Multimedia|multi-platform media]] and publishing company thatwhich is co-headquartered in [[New York City]] and in [[White Plains, New York]].<ref name="West">{{cite news | last=Pofeldt| first=Elaine| title =Trusted Media Brand's Trusted Leader| work = [[Westchester Magazine]]| date =March 2016 | url =http://www.westchestermagazine.com/914-INC/Q1-2016/Trusted-Media-Brands-Trusted-Leader/| accessdate =September 5, 2016}}</ref><ref name="MJS">{{cite news | last=Romell| first=Rick| title =Readers's Digest Association changing name to Trusted Media Brands Inc.| newspaper =[[Milwaukee Journal Sentinel]]| date =September 28, 2015 | url =http://archive.jsonline.com/business/readerss-digest-association-changing-name-to-trusted-media-brands-inc-b99585814z1-329796791.html| accessdate =September 5, 2016}}</ref><ref name="Folio">{{cite news | last=Mickey| first=Bill| title =Reader's Digest Association Rebrands as Trusted Media Brands, Inc.| work = Folio Magazine| date =September 28, 2015 | url =http://www.foliomag.com/readers-digest-association-rebrands-trusted-media-brands-inc/| accessdate =September 5, 2016}}</ref> The company was founded by husband and wife [[DeWitt Wallace]] and [[Lila Bell Wallace]], husband and wife, in New York City in 1922 with the first publication of the magazine ''[[Reader's Digest]]''.<ref name="IBD">{{cite news | last=Riquier| first=Andrea| title =DeWitt Wallace's Digest Recorded The American Century | work = [[Investor's Business Daily]]| date =August 17, 2015 | url =http://www.investors.com/news/management/leaders-and-success/dewitt-wallace-founded-readers-digest-shared-vision-of-america/| accessdate =September 5, 2016}}</ref><ref name="Beaver">{{cite news | last=Pinkley| first=Virgil| title =How the Reader's Digest people do it | newspaper =[[The Beaver County Times]]| date =November 10, 1978 | url =https://news.google.com/newspapers?nid=2002&dat=19781110&id=bBwvAAAAIBAJ&pg=3434,2331940&hl=en| accessdate =September 5, 2016}}</ref><ref name="Argus">{{cite news | title =Good news is still in fashion | newspaper =[[Argus-Press]]| date =March 21, 1979 | url =https://news.google.com/newspapers?nid=1988&dat=19790321&id=sEUiAAAAIBAJ&pg=1796,2099843&hl=en| accessdate =September 5, 2016}}</ref>

Trusted Media Brands, Inc. (TMBI) was founded as Reader's Digest Association, Inc. (RDA) in New York City in 1922 by married duo DeWitt Wallace and Lila Bell Wallace., Thea twomarried couple. They self-published the first edition of ''Reader's Digest'' in February 1922. To market the magazine, the two used [[direct mail]] marketing and sent 5,000 letters to nurses and schoolteachers. In 1925, DeWitt Wallace purchased land in [[Westchester County, New York]] where he moved the headquarters of RDA. In 1927, the number of ''Reader's Digest'' subscribers increased to 30,000. In 1939, thatthe number was up to 3 million, and, by 1973, it had reached over 30&nbsp;million subscribed.<ref name="IBD"/><ref name="Beaver"/><ref name="Argus"/>

In 1986, under the new leadership of George Grune, the RDA began creating and acquiring new brands andas well as publications to diversify its portfolio. Its first special-interest magazine, ''[[Travel Holiday]]'', was acquired in 1986 and was followed by the acquisition of ''[[The Family Handyman]]'' in 1987. In 1990, it acquired ''[[American Health (magazine)|American Health]]''. ThatIn the same year, the company [[Initial public offering|went public]]. At the time, it had 7,200 employees in 54 locations throughout the world.<ref name="News">{{cite news | last=Carmody| first=Deirdre| title =Wealthy Reader's Digest is looking for ways to invest | newspaper =[[Palm Beach Daily News]]| date =January 29, 1991 | url =https://news.google.com/newspapers?nid=1290&dat=19910129&id=4PdTAAAAIBAJ&pg=3752,6910931&hl=en| accessdate =September 5, 2016}}</ref><ref name="Schen">{{cite news | title =Reader's Digest Moves to Sell Stock Publicly | newspaper =[[The Schenectady Gazette]]| date =May 26, 1989 | url =https://news.google.com/newspapers?nid=1917&dat=19890526&id=pmIhAAAAIBAJ&pg=1122,6970272&hl=en| accessdate =September 5, 2016}}</ref>

In 1991, RDA acquired [[Joshua Morris Publishing]], a children's book publisher and made its firsta move into the children's book industry.

In 2002, RDA purchased Reiman Publications and its selection of 12 magazines for $760&nbsp;million. The deal gave RDA ownership overof magazines including ''Taste of Home'', ''Country Woman'', ''Birds & Blooms'', ''Country'', ''Reminisce'', ''Healthy Cooking'', ''Simple & Delicious'', and ''Farm & Ranch Living'', and others.<ref name="AAWhy"/><ref name="NYT2002">{{cite news | last=Hodara| first=Susan| title =IN BUSINESS; Reader's Digest Acquires Reiman and Its Readers| newspaper =[[The New York Times]]| date =May 26, 2002 | url =https://www.nytimes.com/2002/05/26/nyregion/in-business-reader-s-digest-acquires-reiman-and-its-readers.html| accessdate =September 5, 2016}}</ref><ref name="PW">{{cite news | last=Milliot| first=Jim| title =Reader's Digest to Acquire Reiman Publications| work =[[Publishers Weekly]] | date =April 1, 2002 | url =http://www.publishersweekly.com/pw/print/20020401/26773-reader-s-digest-to-acquire-reiman-publications.html| accessdate =September 5, 2016}}</ref><ref name="MW">{{cite news | last=Wilkerson| first=David B.| title =Reader's Digest buys Reiman | publisher =[[MarketWatch]] | date =March 21, 2002 | url =http://www.marketwatch.com/story/readers-digest-buys-reiman| accessdate =September 5, 2016}}</ref> In 2005, RDA launched ''[[Every Day with Rachael Ray]]'' and purchased [[Allrecipes.com]] thein following year2006. Both would eventuallymagazines bewere sold to the [[Meredith Corporation]] in 2011 and 2012 respectively.<ref name="AWRay">{{cite news | last=Moses| first=Lucia| title =RDA Finalizes 'Rachael Ray' Mag Sale to Meredith| work =Adweek | date =October 31, 2011 | url =http://www.adweek.com/news/press/rda-finalizes-rachael-ray-mag-sale-meredith-136182| accessdate =September 5, 2016}}</ref><ref name="AWAll">{{cite news | last=Moses| first=Lucia| title =Meredith Agrees to Acquire Allrecipes| work=Adweek | date =January 24, 2012| url =http://www.adweek.com/news/technology/meredith-agrees-acquire-allrecipes-137688| accessdate =September 5, 2016}}</ref>

In March 2007, RDA was purchased by an investment group led by [[private equity]] firm, [[Ripplewood Holdings]], for $1.6&nbsp;billion. RipplewoodRDA madewas RDAmade a private company for the first time since 1990.<ref name="AW01">{{cite news | last=Moses| first=Lucia| title =Reader's Digest Looking to Unload Web's Top Food Site?| work =Adweek | date =April 28, 2011| url =http://www.adweek.com/news/press/readers-digest-looking-unload-webs-top-food-site-131098| accessdate =September 5, 2016}}</ref><ref name="NBC">{{cite news | title =Group buying Reader's Digest for $1.6&nbsp;billion| publisher =[[NBC News]] | date =November 16, 2006| url =http://www.nbcnews.com/id/15747630/ns/business-us_business/t/group-buying-readers-digest-billion/| accessdate =September 5, 2016}}</ref><ref name="AABank">{{cite news | last=Ives| first=Nat| title =Reader's Digest Bankruptcy Underscores Its Need to Remake Media Model| work =Advertising Age| date =August 24, 2009| url =http://adage.com/article/media/reader-s-digest-bankruptcy-pushes-remade-media-model/138575/| accessdate =September 5, 2016}}</ref> RDA filed for bankruptcy in 2009 and again in 2012. It emerged from bankruptcy in 2013.<ref name="West"/><ref name="AABank"/><ref name="CNN">{{cite news | last=Kavilanz| first=Parija| title =Reader's Digest parent files for bankruptcy| publisher =[[CNN]] | date =February 18, 2013| url =https://money.cnn.com/2013/02/18/news/companies/readers-digest-bankruptcy/| accessdate =September 5, 2016}}</ref> On April 7, 2014, Bonnie Kintzer was appointed Presidentpresident and CEO of RDA.; Kintzershe had previously worked at RDA from 1998 to 2007.<ref name="West"/><ref name="TNM">{{cite news | title =Bonnie Kintzer named President and CEO of Reader's Digest Association| publisher =Talking New Media | date =April 7, 2014 | url =http://www.talkingnewmedia.com/2014/03/11/bonnie-kintzer-named-president-and-ceo-of-readers-digest-association/| accessdate =September 5, 2016}}</ref>

* ''[[Reader's Digest]],'' RD.com, magazine, books;

* ''[[Taste of Home]],'' TasteofHome.com, magazine, books;

* ''[[The Family Handyman]]'', ''[[Birds & Blooms]]'', ''Country'', ''Farm & Ranch Living'', ''Haven Home'', ''Reminisce'';