Trusted Media Brands: Difference between revisions

Content deleted Content added
m grammar
m clean up, typo(s) fixed: President → president
Line 40:
In 2002, RDA purchased Reiman Publications and its selection of 12 magazines for $760&nbsp;million. The deal gave RDA ownership over magazines including ''Taste of Home'', ''Country Woman'', ''Birds & Blooms'', ''Country'', ''Reminisce'', ''Healthy Cooking'', ''Simple & Delicious'', ''Farm & Ranch Living'', and others.<ref name="AAWhy"/><ref name="NYT2002">{{cite news | last=Hodara| first=Susan| title =IN BUSINESS; Reader's Digest Acquires Reiman and Its Readers| newspaper =[[The New York Times]]| date =May 26, 2002 | url =https://www.nytimes.com/2002/05/26/nyregion/in-business-reader-s-digest-acquires-reiman-and-its-readers.html| accessdate =September 5, 2016}}</ref><ref name="PW">{{cite news | last=Milliot| first=Jim| title =Reader's Digest to Acquire Reiman Publications| work =[[Publishers Weekly]] | date =April 1, 2002 | url =http://www.publishersweekly.com/pw/print/20020401/26773-reader-s-digest-to-acquire-reiman-publications.html| accessdate =September 5, 2016}}</ref><ref name="MW">{{cite news | last=Wilkerson| first=David B.| title =Reader's Digest buys Reiman | publisher =[[MarketWatch]] | date =March 21, 2002 | url =http://www.marketwatch.com/story/readers-digest-buys-reiman| accessdate =September 5, 2016}}</ref> In 2005, RDA launched ''[[Every Day with Rachael Ray]]'' and purchased [[Allrecipes.com]] the following year. Both would eventually be sold to the [[Meredith Corporation]] in 2011 and 2012 respectively.<ref name="AWRay">{{cite news | last=Moses| first=Lucia| title =RDA Finalizes 'Rachael Ray' Mag Sale to Meredith| work =Adweek | date =October 31, 2011 | url =http://www.adweek.com/news/press/rda-finalizes-rachael-ray-mag-sale-meredith-136182| accessdate =September 5, 2016}}</ref><ref name="AWAll">{{cite news | last=Moses| first=Lucia| title =Meredith Agrees to Acquire Allrecipes| work=Adweek | date =January 24, 2012| url =http://www.adweek.com/news/technology/meredith-agrees-acquire-allrecipes-137688| accessdate =September 5, 2016}}</ref>
In March 2007, RDA was purchased by an investment group led by [[private equity]] firm, [[Ripplewood Holdings]], for $1.6&nbsp;billion. Ripplewood made RDA a private company for the first time since 1990.<ref name="AW01">{{cite news | last=Moses| first=Lucia| title =Reader's Digest Looking to Unload Web's Top Food Site?| work =Adweek | date =April 28, 2011| url =http://www.adweek.com/news/press/readers-digest-looking-unload-webs-top-food-site-131098| accessdate =September 5, 2016}}</ref><ref name="NBC">{{cite news | title =Group buying Reader's Digest for $1.6&nbsp;billion| publisher =[[NBC News]] | date =November 16, 2006| url =http://www.nbcnews.com/id/15747630/ns/business-us_business/t/group-buying-readers-digest-billion/| accessdate =September 5, 2016}}</ref><ref name="AABank">{{cite news | last=Ives| first=Nat| title =Reader's Digest Bankruptcy Underscores Its Need to Remake Media Model| work =Advertising Age| date =August 24, 2009| url =http://adage.com/article/media/reader-s-digest-bankruptcy-pushes-remade-media-model/138575/| accessdate =September 5, 2016}}</ref> RDA filed for bankruptcy in 2009 and again in 2012. It emerged from bankruptcy in 2013.<ref name="West"/><ref name="AABank"/><ref name="CNN">{{cite news | last=Kavilanz| first=Parija| title =Reader's Digest parent files for bankruptcy| publisher =[[CNN]] | date =February 18, 2013| url =https://money.cnn.com/2013/02/18/news/companies/readers-digest-bankruptcy/| accessdate =September 5, 2016}}</ref> On April 7, 2014, Bonnie Kintzer was appointed Presidentpresident and CEO of RDA. Kintzer had previously worked at RDA from 1998 to 2007.<ref name="West"/><ref name="TNM">{{cite news | title =Bonnie Kintzer named President and CEO of Reader's Digest Association| publisher =Talking New Media | date =April 7, 2014 | url =http://www.talkingnewmedia.com/2014/03/11/bonnie-kintzer-named-president-and-ceo-of-readers-digest-association/| accessdate =September 5, 2016}}</ref>
One of Kintzer's first major moves was to change the company's name to Trusted Media Brands, Inc. (TMBI) in September 2015. The new name was chosen to encompass all brands under the company's banner rather than just ''Reader's Digest''. TMBI has placed renewed focus on a wide variety of media platforms including [[digital content]], social media, video, and others. As of 2016, TMBI's portfolio of brands reaches 53 million unique visitors, 40&nbsp;million print readers, and 40&nbsp;million social media users per month.<ref name="West"/><ref name="Folio"/><ref name="AAWhy"/> In 2016, TMBI sold its children's publishing operations to [[Readerlink Distribution Services]].<ref>{{Cite web| last = Milliot| first = Jim| title = Readerlink Buys Studio Fun Assets| work = Publishers Weekly| accessdate = September 10, 2017| date = October 19, 2016| url = https://www.publishersweekly.com/pw/by-topic/childrens/childrens-industry-news/article/71800-readerlink-buys-studio-fun-assets.html}}</ref>
Line 107:
{{Authority control}}
{{coord|40.753921|-73.973068|type:landmark_globe:earth_region:US-NY|display=title}}
 
[[Category:American companies established in 1922]]
[[Category:Book publishing companies based in New York (state)]]