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== Reception ==
== Reception ==
In the wake of the ongoing [[Israeli–Palestinian conflict]], [[The Coca-Cola Company|Coca-Cola]], the sponsor of the Coke Studio franchise, has encountered calls for a boycott.<ref>{{Cite news |author=Arts & Entertainment Desk |date=10 November 2023 |title=Coke Studio Bangla concert: Can the franchise rise above controversy? |url=https://www.thedailystar.net/entertainment/news/coke-studio-bangla-concert-can-the-franchise-rise-above-controversy-3465756 |archive-url=https://web.archive.org/web/20240429115126/https://www.thedailystar.net/entertainment/news/coke-studio-bangla-concert-can-the-franchise-rise-above-controversy-3465756 |archive-date=29 April 2024 |access-date=29 April 2024 |work=[[The Daily Star (Bangladesh)|The Daily Star]]}}</ref> This movement gained significant traction in [[Pakistan]], where there has been a surge in support for domestic brands, leading to a significant decline in viewership compared to previous seasons. The platform has not released a public statement regarding the boycott or the reasons behind the season's reduced audience engagement.<ref>{{Cite news |author=Images Editorial |date=29 April 2024 |title=Can you separate Coke from Coke Studio? |url=https://images.dawn.com/news/1192404/can-you-separate-coke-from-coke-studio |archive-url=https://web.archive.org/web/20240429114745/https://images.dawn.com/news/1192404/can-you-separate-coke-from-coke-studio |archive-date=29 April 2024 |access-date=29 April 2024 |work=[[Dawn (newspaper)|Images]]}}</ref>
In the wake of the ongoing [[Israeli–Palestinian conflict]], [[The Coca-Cola Company|Coca-Cola]], the sponsor of the Coke Studio franchise, has encountered calls for a [[Boycott, Divestment and Sanctions|boycott]].<ref>{{Cite news |author=Arts & Entertainment Desk |date=10 November 2023 |title=Coke Studio Bangla concert: Can the franchise rise above controversy? |url=https://www.thedailystar.net/entertainment/news/coke-studio-bangla-concert-can-the-franchise-rise-above-controversy-3465756 |archive-url=https://web.archive.org/web/20240429115126/https://www.thedailystar.net/entertainment/news/coke-studio-bangla-concert-can-the-franchise-rise-above-controversy-3465756 |archive-date=29 April 2024 |access-date=29 April 2024 |work=[[The Daily Star (Bangladesh)|The Daily Star]]}}</ref> This movement gained significant traction in [[Pakistan]], where there has been a surge in support for domestic brands, leading to a significant decline in viewership compared to previous seasons. The platform has not released a public statement regarding the boycott or the reasons behind the season's reduced audience engagement.<ref>{{Cite news |author=Images Editorial |date=29 April 2024 |title=Can you separate Coke from Coke Studio? |url=https://images.dawn.com/news/1192404/can-you-separate-coke-from-coke-studio |archive-url=https://web.archive.org/web/20240429114745/https://images.dawn.com/news/1192404/can-you-separate-coke-from-coke-studio |archive-date=29 April 2024 |access-date=29 April 2024 |work=[[Dawn (newspaper)|Images]]}}</ref>


The season's music has elicited a range of responses from critics and audiences alike.<ref>{{Cite news |author=Maheen Sabeeh |date=21 April 2024 |title=April 2024: An excellent month for music |url=https://www.thenews.com.pk/tns/detail/1180422-april-2024-an-excellent-month-for-music |access-date=21 April 2024 |work=[[The News International]]}}</ref><ref>{{Cite web |author=Ayesha Le Breton |date=29 April 2024 |title=Coke Studio is Pakistan's Multicultural Reality |url=https://www.jgnt.co/coke-studio-pakistan-multicultural-music |archive-url=https://web.archive.org/web/20240501083752/https://www.jgnt.co/coke-studio-pakistan-multicultural-music |archive-date=1 May 2024 |access-date=1 May 2024 |website=The Juggernaut}}</ref> While the songs retain elements of Coke Studio's signature blend of classical vocals and rap, they also incorporate a refreshing sense of innovation and vibrancy.<ref>{{Cite news |author=Entertainment Desk |date=29 April 2024 |title=Coke Studio 15: 'Maghron La' lets Rozeo, Sabri Sisters shine with its festive jingle |url=https://tribune.com.pk/story/2464470/coke-studio-15-maghron-la-lets-rozeo-sabri-sisters-shine-with-its-festive-jingle |archive-url=https://web.archive.org/web/20240501083440/https://tribune.com.pk/story/2464470/coke-studio-15-maghron-la-lets-rozeo-sabri-sisters-shine-with-its-festive-jingle |archive-date=1 May 2024 |access-date=1 May 2024 |work=[[The Express Tribune]]}}</ref><ref>{{Cite news |author=Maheen Sabeeh |date=5 May 2024 |title=Coke Studio 15 welcomes newcomers |url=https://www.thenews.com.pk/magazine/instep-today/1185588-coke-studio-15-welcomes-newcomers |access-date=5 May 2024 |work=[[The News International]]}}</ref> Additionally, the platform's shift to a music video format alongside a revised release schedule, implemented [[Coke Studio (Pakistani TV series) season 14|last season]], has sparked discussions about potential compromises between prioritizing visual aesthetics and preserving the core musical experience.<ref>{{Cite news |author=Manahil Tahira |date=15 April 2024 |title=Coke Studio 15: 'Aayi Aayi' is Sindhi on the surface, formulaic at its core |url=https://tribune.com.pk/story/2462648/coke-studio-15-aayi-aayi-is-sindhi-on-the-surface-formulaic-at-its-core |archive-url=https://web.archive.org/web/20240501084451/https://tribune.com.pk/story/2462648/coke-studio-15-aayi-aayi-is-sindhi-on-the-surface-formulaic-at-its-core |archive-date=1 May 2024 |access-date=15 April 2024 |work=[[The Express Tribune]]}}</ref>
The season's music has elicited a range of responses from critics and audiences alike.<ref>{{Cite news |author=Maheen Sabeeh |date=21 April 2024 |title=April 2024: An excellent month for music |url=https://www.thenews.com.pk/tns/detail/1180422-april-2024-an-excellent-month-for-music |access-date=21 April 2024 |work=[[The News International]]}}</ref><ref>{{Cite web |author=Ayesha Le Breton |date=29 April 2024 |title=Coke Studio is Pakistan's Multicultural Reality |url=https://www.jgnt.co/coke-studio-pakistan-multicultural-music |archive-url=https://web.archive.org/web/20240501083752/https://www.jgnt.co/coke-studio-pakistan-multicultural-music |archive-date=1 May 2024 |access-date=1 May 2024 |website=The Juggernaut}}</ref> While the songs retain elements of Coke Studio's signature blend of classical vocals and rap, they also incorporate a refreshing sense of innovation and vibrancy.<ref>{{Cite news |author=Entertainment Desk |date=29 April 2024 |title=Coke Studio 15: 'Maghron La' lets Rozeo, Sabri Sisters shine with its festive jingle |url=https://tribune.com.pk/story/2464470/coke-studio-15-maghron-la-lets-rozeo-sabri-sisters-shine-with-its-festive-jingle |archive-url=https://web.archive.org/web/20240501083440/https://tribune.com.pk/story/2464470/coke-studio-15-maghron-la-lets-rozeo-sabri-sisters-shine-with-its-festive-jingle |archive-date=1 May 2024 |access-date=1 May 2024 |work=[[The Express Tribune]]}}</ref><ref>{{Cite news |author=Maheen Sabeeh |date=5 May 2024 |title=Coke Studio 15 welcomes newcomers |url=https://www.thenews.com.pk/magazine/instep-today/1185588-coke-studio-15-welcomes-newcomers |access-date=5 May 2024 |work=[[The News International]]}}</ref> Additionally, the platform's shift to a music video format alongside a revised release schedule, implemented [[Coke Studio (Pakistani TV series) season 14|last season]], has sparked discussions about potential compromises between prioritizing visual aesthetics and preserving the core musical experience.<ref>{{Cite news |author=Manahil Tahira |date=15 April 2024 |title=Coke Studio 15: 'Aayi Aayi' is Sindhi on the surface, formulaic at its core |url=https://tribune.com.pk/story/2462648/coke-studio-15-aayi-aayi-is-sindhi-on-the-surface-formulaic-at-its-core |archive-url=https://web.archive.org/web/20240501084451/https://tribune.com.pk/story/2462648/coke-studio-15-aayi-aayi-is-sindhi-on-the-surface-formulaic-at-its-core |archive-date=1 May 2024 |access-date=15 April 2024 |work=[[The Express Tribune]]}}</ref>

Revision as of 09:42, 7 May 2024

Coke Studio Pakistan
Season 15
StarringVocalists
No. of episodes11
Release
Original network
Original releaseApril 14, 2024 (2024-04-14) –
present (present)
Season chronology
← Previous
Season 14
List of episodes

The fifteenth season of the Pakistani music television series Coke Studio Pakistan began airing on 14 April 2024, and is produced and curated by Xulfi. Maintaining the format of the previous season, this season features 11 original compositions released as individual singles, each accompanied by a dedicated music video.[1][2]

Artists

Vocalists

  • Babar Mangi
  • Marvi Saiban
  • Noman Ali Rajper
  • REHMA
  • Rozeo
  • Sabri Sisters
  • Star Shah
  • Zahoor
  • Zeeshan Ali

Musicians

Production

In January 2024, Warner Music Group announced a partnership with Giraffe Pakistan.[3] This agreement granted Warner Music South Asia, a part of Warner Music Group, exclusive rights to distribute music produced for Season 15 of Coke Studio Pakistan.[4][2] Despite this collaboration, Giraffe Pakistan, led by music producer Xulfi, remained the sole producer for Season 15, which premiered on 14 April 2024. O Dimension, with Moiz Qazi as Producer and Amna Maqbool as Associate Producer, undertook production of the Behind the Scenes videos. Geo Network secured the exclusive media rights for the season. Additionally, Spotify continued its role as the official music streaming partner, while TikTok served as the designated entertainment partner.[5][6]

In a press release, Coke Studio Pakistan emphasized the collaborative nature of the season, describing it as a narrative woven with artistry and collegiality. A team of directors was appointed to helm the music videos for each original song. These directors included established figures such as Zeeshan Parwez and Kamal Khan, alongside Awais Gohar, Murtaza Niaz, Jamal Rahman, and Luke Azariah.[7] During the season launch, Xulfi said:[8][9]

This season celebrates the enduring power of art, the power of music – the power of love, of warmth and of connection. Each story and world is built on Pakistan’s rich and diverse tapestry: both its heritage and future, fostering a sense of shared identity.

Songs

No.
overall		No. in
season		Song TitleArtist(s)Composer(s)Lyricist(s)Original release date
931"Aayi Aayi"Noman Ali Rajper, Babar Mangi, Marvi, SaibanAbdullah Siddiqui, Babar Mangi, Noman Ali Rajper & XulfiBabar Mangi & Noman Ali RajperApril 14, 2024 (2024-04-14)[10]
942"2AM"Star Shah & Zeeshan AliStar Shah, Zeeshan Ali & XulfiStar Shah, Sarfaraz Safi & Zeeshan AliApril 21, 2024 (2024-04-21)[11]
953"Maghron La"Sabri Sisters & RozeoAdnan Dhool, Rozeo & XulfiAdnan Dhool, Rozeo & XulfiApril 28, 2024 (2024-04-28)[12]
964"Harkalay"REHMA & ZahoorCurly Ney, Rehma, Xulfi & ZahoorAbdullah Siddiqui, Hidayat Marwat, Rehma & ZahoorMay 5, 2024 (2024-05-05)


Reception

In the wake of the ongoing Israeli–Palestinian conflict, Coca-Cola, the sponsor of the Coke Studio franchise, has encountered calls for a boycott.[13] This movement gained significant traction in Pakistan, where there has been a surge in support for domestic brands, leading to a significant decline in viewership compared to previous seasons. The platform has not released a public statement regarding the boycott or the reasons behind the season's reduced audience engagement.[14]

The season's music has elicited a range of responses from critics and audiences alike.[15][16] While the songs retain elements of Coke Studio's signature blend of classical vocals and rap, they also incorporate a refreshing sense of innovation and vibrancy.[17][18] Additionally, the platform's shift to a music video format alongside a revised release schedule, implemented last season, has sparked discussions about potential compromises between prioritizing visual aesthetics and preserving the core musical experience.[19]

References

  1. ^ "Coke Studio season 15 to return April 14". The Express Tribune. 10 April 2024. Retrieved 12 April 2024.
  2. ^ a b Murray Stassen (12 April 2024). "Warner Music Group launches Warner Music South Asia, led by Jay Mehta". Music Business Worldwide. Archived from the original on 28 April 2024. Retrieved 13 April 2024.
  3. ^ Images Staff (24 January 2024). "Warner Music and Xulfi's production company Giraffe are partnering up to help Pakistani artists shine". Dawn. Retrieved 13 April 2024.
  4. ^ Marc Schneider (12 April 2024). "Executive Turntable: Jay Mehta Launches Warner Music South Asia; BMI's New Number; MaMA Founder Retires". Billboard. Retrieved 13 April 2024.
  5. ^ "TikTok partners with Coke Studio as Official Entertainment Partner for Season 15". PhoneWorld. 27 April 2024. Archived from the original on 28 April 2024. Retrieved 28 April 2024.
  6. ^ "Pop culture matters". The News International. 24 April 2024. Archived from the original on 28 April 2024. Retrieved 28 April 2024.
  7. ^ "Announcing Coke Studio Season 15". Daily Times. 12 April 2024. Retrieved 13 April 2024.
  8. ^ "Everything we know about 'Coke Studio 15'". The Express Tribune. 13 April 2024. Retrieved 13 April 2024.
  9. ^ Press Release (12 April 2024). "Announcing Coke Studio Season 15". Coca-Cola . Archived from the original on 21 April 2024. Retrieved 21 April 2024.
  10. ^ "Coke Studio season 15 opens with "Aayi Aayi"". Daily Times. 15 April 2024. Retrieved 15 April 2024.
  11. ^ "'Coke Studio' Season 15 releases '2am'". Daily Times. 22 April 2024. Retrieved 22 April 2024.
  12. ^ "'Coke Studio' Season 15 releases 'Maghron La'". Daily Times. 29 April 2024. Retrieved 29 April 2024.
  13. ^ Arts & Entertainment Desk (10 November 2023). "Coke Studio Bangla concert: Can the franchise rise above controversy?". The Daily Star. Archived from the original on 29 April 2024. Retrieved 29 April 2024.
  14. ^ Images Editorial (29 April 2024). "Can you separate Coke from Coke Studio?". Images. Archived from the original on 29 April 2024. Retrieved 29 April 2024.
  15. ^ Maheen Sabeeh (21 April 2024). "April 2024: An excellent month for music". The News International. Retrieved 21 April 2024.
  16. ^ Ayesha Le Breton (29 April 2024). "Coke Studio is Pakistan's Multicultural Reality". The Juggernaut. Archived from the original on 1 May 2024. Retrieved 1 May 2024.
  17. ^ Entertainment Desk (29 April 2024). "Coke Studio 15: 'Maghron La' lets Rozeo, Sabri Sisters shine with its festive jingle". The Express Tribune. Archived from the original on 1 May 2024. Retrieved 1 May 2024.
  18. ^ Maheen Sabeeh (5 May 2024). "Coke Studio 15 welcomes newcomers". The News International. Retrieved 5 May 2024.
  19. ^ Manahil Tahira (15 April 2024). "Coke Studio 15: 'Aayi Aayi' is Sindhi on the surface, formulaic at its core". The Express Tribune. Archived from the original on 1 May 2024. Retrieved 15 April 2024.
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