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Isaacs created and managed several attorney associations called Mastermind Groups throughout the United States for the purposes of networking and developing legal strategies.<ref name="auto7"/><ref>{{Cite web|url=https://www.forbes.com/sites/rodberger/2023/01/06/mastermind-groups-approach-education-through-alternative-learning-models/?sh=b83ad946d75d|title=Mastermind Groups Approach Education Through Alternative Learning Models|date=January 6, 2023|website=[[Forbes]]}}</ref> This led to Isaacs founding the Brain Trust Legal Group, which brings law firm owners, CEOs, and marketing professionals together to share information and grow their firms.<ref name="auto4">{{Cite web|url=https://www.24-7pressrelease.com/press-release/490676/brain-trust-legal-group-comes-to-las-vegas|title=Brain Trust Legal Group Comes to Las Vegas|website=24-7 Press Release Newswire}}</ref><ref>{{Cite web|url=https://hennessey.com/blog/the-billion-dollar-legal-mastermind-with-darryl-isaacs/|title=The Billion-Dollar Legal Mastermind with Darryl Isaacs|first=Jason|last=Hennessey|date=June 1, 2022|website=Hennessey Digital}}</ref> His live marketing and management summit in Las Vegas<ref name="auto7"/> features celebrity attorneys such as Ben Crump, Rex Parris, Mike Morse, and Andrew Finkelstein.<ref name="auto4"/>
Isaacs created and managed several attorney associations called Mastermind Groups throughout the United States for the purposes of networking and developing legal strategies.<ref name="auto7"/><ref>{{Cite web|url=https://www.forbes.com/sites/rodberger/2023/01/06/mastermind-groups-approach-education-through-alternative-learning-models/?sh=b83ad946d75d|title=Mastermind Groups Approach Education Through Alternative Learning Models|date=January 6, 2023|website=[[Forbes]]}}</ref> This led to Isaacs founding the Brain Trust Legal Group, which brings law firm owners, CEOs, and marketing professionals together to share information and grow their firms.<ref name="auto4">{{Cite web|url=https://www.24-7pressrelease.com/press-release/490676/brain-trust-legal-group-comes-to-las-vegas|title=Brain Trust Legal Group Comes to Las Vegas|website=24-7 Press Release Newswire}}</ref><ref>{{Cite web|url=https://hennessey.com/blog/the-billion-dollar-legal-mastermind-with-darryl-isaacs/|title=The Billion-Dollar Legal Mastermind with Darryl Isaacs|first=Jason|last=Hennessey|date=June 1, 2022|website=Hennessey Digital}}</ref> His live marketing and management summit in Las Vegas<ref name="auto7"/> features celebrity attorneys such as Ben Crump, Rex Parris, Mike Morse, and Andrew Finkelstein.<ref name="auto4"/>

In 2023, Isaacs signed an [[endorsement deal]] with the [[University of Minnesota]] for the [[Minnesota Golden Gophers women's soccer|Golden Gophers]] soccer team to use his name, image, and likeness for publicity purposes.</ref>{{Cite web|url=https://gophersports.com/news/2023/9/19/university-of-minnesota-soccer-student-athletics-sign-historic-endorsement-with-legal-industry-icon-darryl-the-hammer-isaacs|title=University of Minnesota Soccer Student-Athletes Sign Historic Endorsement With Legal Industry Icon Darryl “The Hammer” Isaacs|date=September 19 2023|website=gophersports.com}}</ref><ref>{{Cite web|url=https://www.on3.com/nil/news/minnesota-gophers-womens-soccer-players-land-teamwide-nil-deal-with-legal-icon-youtube-star-darryl-isaacs/|title=Minnesota soccer players land teamwide NIL deal with legal icon, YouTube star Darryl Isaacs|date=September 20 2023|website=www.on3.com}}</ref>


== Personal life ==
== Personal life ==

Revision as of 16:54, 20 September 2023

Darryl Lee Isaacs, also known as The Kentucky Hammer [1][2][3] and Heavy Hitter[4][1][3] (born February 18, 1964), is an American author, personal injury attorney, and internet personality.[1][5][6][7] He is the co-founder of Isaacs & Isaacs [1][8] and Brain Trust Legal Group, a think tank for attorneys and entrepreneurs to network and share legal and business strategies. He rose to national prominence in 2020 due to a widely viewed Super Bowl ad for his firm. In 2023, he published his debut book, Build Your Billion-Dollar Law Firm!: I Did It, and You Can, Too, co-authored with Chris Vander Kaay.

Career

In 1993, Isaacs, along with his father,[9] founded Isaacs & Isaacs,[1][8] a personal injury law firm.[10]

Isaacs and his firm are known throughout Kentucky for their more than 500 different television, radio, and print ads,.[9]

Isaacs rose to national prominence in the 2010s when his firm began producing a series of elaborate Super Bowl commercials,[8][11][8] one of which went viral and received over 12 million views on YouTube in 2020.[12] The AV Club called the firm's 2020 advertisement one of the best ads of Super Bowl LIV.[13]

Isaacs created and managed several attorney associations called Mastermind Groups throughout the United States for the purposes of networking and developing legal strategies.[4][14] This led to Isaacs founding the Brain Trust Legal Group, which brings law firm owners, CEOs, and marketing professionals together to share information and grow their firms.[15][16] His live marketing and management summit in Las Vegas[4] features celebrity attorneys such as Ben Crump, Rex Parris, Mike Morse, and Andrew Finkelstein.[15]

In 2023, Isaacs signed an endorsement deal with the University of Minnesota for the Golden Gophers soccer team to use his name, image, and likeness for publicity purposes.</ref>"University of Minnesota Soccer Student-Athletes Sign Historic Endorsement With Legal Industry Icon Darryl "The Hammer" Isaacs". gophersports.com. September 19 2023. {{cite web}}: Check date values in: |date= (help)</ref>[17]

Personal life

In 2015, Isaacs was in a life-threatening accident when he was struck by a motorist while on his bicycle.[18][19][2][3] He suffered a broken neck and brain swelling, in addition to lower back, shoulder, and knees injuries.[20][21][1][6] Following the accident, Isaacs became involved in bicycle safety related campaigns and philanthropy programs.

Philanthropy

Isaacs is a patron of the Salvation Army's Angel Tree Foundation, which provides toys and clothes to impoverished families at Christmas.[22][23][24] He is also a supporter of the American Red Cross' donations program Louisville.[25] Following a bicycling accident, he began giving away free bike helmets in his Helmets for Kids campaign.[26]

In 2007, Isaacs established the Betty and Shelly Isaacs Scholarship at Louisville's Trinity High School in honor of his parents. The scholarship is renewable and is awarded to sophomores on a need base. It is one of the largest scholarships at Trinity funded by a single individual.[27]

Jack Harlow, who grew up seeing Isaacs' commercials, wrote a song called "Heavy Hitter", inspired by Isaacs.[28][29]

Works

Isaacs, Darryl, and Vander Kaay, Chris. (2023) Build Your Billion-Dollar Law Firm!: I Did It, and You Can, Too! ISBN-13: 979-8398605099

References

  1. ^ a b c d e f Courier-Journal, Andrew Wolfson, The Louisville. "Personal injury lawyer Darryl 'The Hammer' Isaacs vows recovery from broken neck". The Indianapolis Star.{{cite web}}: CS1 maint: multiple names: authors list (link)
  2. ^ a b "'Kentucky Hammer' attorney back at work after serious accident". WDRB. February 23, 2015.
  3. ^ a b c Wolfson, Andrew. "Darryl Isaacs struck by motorist while biking". The Courier-Journal.
  4. ^ a b c "Darryl Isaacs aka "The Hammer" on the Best of Louisville". www.louisvillebusinessreview.com. February 18, 2022.
  5. ^ https://www.nydailynews.com/sdut-charismatic-calipari-winning-over-bluegrass-2010jan14-story.html
  6. ^ a b Wolfson, Andrew. "'The Hammer' Darryl Isaacs seeks $4.5M in bike accident". The Indianapolis Star.
  7. ^ Chinn, Valerie (April 15, 2021). "Louisville attorney makes generous donation to help youth program that had thousands of dollars stolen". WDRB.
  8. ^ a b c d "How lawyers' TV ads became a billion-dollar industry - CBS News". www.cbsnews.com. February 13, 2022.
  9. ^ a b "How "The Hammer" Cares For Clients, Works Hard, And Employs Smart Marketing, with Darryl Isaacs – PILMMA". September 13, 2023.
  10. ^ "Darryl Isaacs - MoxieTalk with Kirt Jacobs". MoxieTalk.
  11. ^ https://www.bizjournals.com/louisville/news/2018/02/06/lets-talk-about-darryl-isaacs-very-very-expensive.html
  12. ^ Bard, Jessica (January 29, 2020). "Darryl Isaacs launches preview of new Super Bowl commercial". WDRB.
  13. ^ All Other Super Bowl Commercials Pale in Comparison to this Lawyer's Insurance Based Space Opera
  14. ^ "Mastermind Groups Approach Education Through Alternative Learning Models". Forbes. January 6, 2023.
  15. ^ a b "Brain Trust Legal Group Comes to Las Vegas". 24-7 Press Release Newswire.
  16. ^ Hennessey, Jason (June 1, 2022). "The Billion-Dollar Legal Mastermind with Darryl Isaacs". Hennessey Digital.
  17. ^ "Minnesota soccer players land teamwide NIL deal with legal icon, YouTube star Darryl Isaacs". www.on3.com. September 20 2023. {{cite web}}: Check date values in: |date= (help)
  18. ^ Wolfson, Andrew. "'Heavy Hitter' Darryl Isaacs seeks $4.5M in bike accident". The Courier-Journal.
  19. ^ "Personal injury attorney Darryl Isaacs no longer suing driver who hit him in River Road crash". WDRB. March 8, 2016.
  20. ^ Dolan, Julie (May 21, 2019). "4 years later, 'The Hammer' feels fortunate after surviving near-fatal bike accident". WLKY.
  21. ^ Jackson, Sarah (January 29, 2015). "Attorney Darryl Isaacs listed in fair condition after being hit by vehicle". wave3.com.
  22. ^ "Darryl Isaacs trades in "The Hammer" for a Santa bag". whas11.com. December 20, 2017.
  23. ^ https://wewin.com/blog/highlights-from-the-crusade-for-children-2015/
  24. ^ "Darryl Isaacs Attorney Louisville". distinguishedjusticeadvocates.com.
  25. ^ https://wewin.com/blog/blood-drive-recap/
  26. ^ "WDRB teams up with 'The Hammer' for bike helmet giveaway". WDRB. July 16, 2019.
  27. ^ "6 inducted into Trinity High School Hall of Fame". whas11.com. October 27, 2013.
  28. ^ Adams, Kirby. "Jack Harlow to headline 2022 Forecastle, he says at first of 5 sold-out Louisville shows". The Courier-Journal.
  29. ^ Daniels, C.J. "Louisville rapper Jack Harlow debuts new single 'Heavy Hitter' ahead of mixtape release". WHAS11.
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