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{{Short description|Maritime subsidiary of the Loblaw Companies}}{{Use mdy dates|date=October 2018}}
{{Infobox company|
{{Infobox company
name = Atlantic Superstore|
logo = [[File:Atlantic Superstore 2017.svg|250px]]|
| name = Atlantic Superstore
| logo = Atlantic Superstore 2017.svg
type = [[Supermarket]]|
| type = [[Supermarket]]
foundation = 103 |
location = 3711 Joseph Howe Drive<br />[[Halifax, Nova Scotia]]<br />B3L 4H8 |
| foundation = {{start date and age|1986}}
| location = 3601 Joseph Howe Drive<br />[[Halifax, Nova Scotia]]<br />B3L 4H8
industry = [[Retail]]|
| industry = [[Retail]]
products = Bakery, beer, charcuterie, clothing, dairy, deli, electronics (select locations), frozen foods, [[gardening centre]], gasoline (select locations), general grocery, general merchandise, liquor, meat & poultry, pharmacy, photolab, produce, seafood, snacks, wine |
| products = Bakery, beer, charcuterie, clothing, dairy, deli, electronics (select locations), frozen foods, [[gardening centre]], gasoline (select locations), general grocery, general merchandise, liquor, meat & poultry, pharmacy, photolab, produce, seafood, snacks, wine
parent = [[Loblaw Companies]]|
| parent = [[Loblaw Companies]]
homepage = http://www.atlanticsuperstore.ca/ |
| homepage ={{url|atlanticsuperstore.ca/}}
}}
}}


[[File:Atlantic_Superstore_Logo_2010.svg|thumb|Previous Logo from 2010-2014]]
[[File:Atlantic_Superstore_Logo_1992.svg|thumb|Previous logo from 1992 to 2014, used in an all-orange colour scheme after 2010.]]
[[File:Atlantic_Superstore_Logo_1992.svg|thumb|Previous Logo from 1992-2010]]


'''Atlantic Superstore''' is a [[Canada|Canadian]] [[supermarket]] chain of 54 stores in [[the Maritimes]] of [[Nova Scotia]], [[New Brunswick]], and [[Prince Edward Island]]. It is owned by [[George Weston Limited]] through [[Loblaw Companies Limited]], and operates under the [[Atlantic Wholesalers]] division of Loblaws.
'''Atlantic Superstore''' is a Canadian [[supermarket]] chain. The chain operates 54 stores in [[the Maritimes]] of [[Nova Scotia]], [[New Brunswick]], and [[Prince Edward Island]]. It is owned by [[George Weston Limited]] through [[Loblaw Companies Limited]], and operates under the [[Atlantic Wholesalers]] division of Loblaws.


The stores range in size from 45,000 to over 120,000 square feet (4,000 to over 10,000 m²) in size.
The stores range in from 45,000 to over 120,000 square feet (4,000 to over 10,000 m<sup>2</sup>) in size.

On 10th July 2024, there was an announcement in the media that the Atlantic Superstore and [[Dominion_Stores|Dominion]] will be rebranding as [[Real_Canadian_Superstore|Real Canadian Superstore]]. <ref>https://surge105.ca/2024/07/10/superstore-is-rebranding/</ref><ref>https://omny.fm/shows/virgin-radio-halifax/loblaws-rebranding-atlantic-superstores-in-the-mar</ref>


==Store services==
==Store services==
Despite the similarity in name to sister chain [[Real Canadian Superstore]], not all Atlantic Superstores are [[hypermarket]]s: many are large supermarkets with little general merchandise. Others, however, are marketed as "one stop" stores (much like Real Canadian Superstore) and carry a wide variety of goods, including groceries, electronics, housewares, clothing, and generally offer services such as photo finishing and a pharmacy.
Despite the similarity in name to sister chain [[Real Canadian Superstore]], not all Atlantic Superstores are [[hypermarket]]s: many are large supermarkets with little general merchandise. Others, however, are marketed as "one stop" stores (much like Real Canadian Superstore) and carry a wide variety of goods, including groceries, electronics, housewares, clothing, and generally offer services such as photo finishing and a pharmacy.


Some larger stores (60,000 to over 80,000 square feet) also have a community room, drive-through pharmacy, gas bar, liquor store (operated by the applicable provincial agency), tobacco shop, and walk-in medical clinics. Gas bars at some locations, some of which are branded "Superstore at the Pumps" or "Refuel", offer a 3.5 cent per litre "Superbucks" coupon where provincial laws allow for this practice.
Some larger stores (60,000 to over 80,000 square feet) also have a community room, drive-through pharmacy, [[Mobil]] gas bar, liquor store (operated by the applicable provincial agency), tobacco shop, and walk-in medical clinics.


[[Image:SuperStore HFX 2 2007.jpg|A [[Halifax Urban Area|Halifax, Nova Scotia]] store located in [[Bayer's Lake Business Park|Bayers Lake]].|thumb|left]]
[[File:SuperStore HFX 2 2007.jpg|A [[Halifax Urban Area|Halifax, Nova Scotia]] store located in [[Bayer's Lake Business Park|Bayers Lake]].|thumb]]


Atlantic Superstore has recently added [[self checkout]] registers at its larger stores which allow customers to scan the barcode of an item and make payment without any interaction with store employees.
Atlantic Superstore has added [[self checkout]] registers at its larger stores which allow customers to scan the barcode of an item and make payment without any interaction with store employees.


Starting on April 22, 2009, some locations began charging 5 cents per plastic bag at checkouts, to promote the use of environmentally friendly reusable bags. On March 1, 2010 this practice was stopped. However, at least one location is "bagless" meaning that it has phased out disposable plastic bags entirely, requiring customers to either bring their own means of carrying their purchases, or else buy in-store reusable fabric bags.<ref>https://www.atlanticsuperstore.ca/store-locator/Atlantic+Superstore+-+Quinpool+Road/0383?storeId=0383</ref>
Starting on April 22, 2009, some locations began charging 5 cents per plastic bag at checkouts, to promote the use of environmentally friendly reusable bags. On March 1, 2010, this practice was stopped. However, at least one location is "bagless" meaning that it has phased out disposable plastic bags entirely, requiring customers to either bring their own means of carrying their purchases, or else buy in-store reusable fabric bags.

In December 2017, click and collect, under the [[PC Express]] banner began in [[Atlantic Canada]], starting with Atlantic Superstore locations in [[Halifax, Nova Scotia|Halifax]].<ref>{{Cite news|url=http://thechronicleherald.ca/business/1526428-loblaw-launches-online-grocery-shopping-service-click-collect|title=Loblaw launches online grocery shopping service Click & Collect|last=Taylor|first=Roger|date=December 4, 2017|work=[[The Chronicle Herald]]|access-date=August 30, 2018|archive-url=https://web.archive.org/web/20180831104433/http://thechronicleherald.ca/business/1526428-loblaw-launches-online-grocery-shopping-service-click-collect|archive-date=August 31, 2018|url-status=dead}}</ref>


==History==
==History==
Loblaw entered Atlantic Canada through the acquisition of Atlantic Wholesalers, owner of the [[SaveEasy]] chain, in 1976.
Loblaw entered Atlantic Canada through the acquisition of Atlantic Wholesalers, owner of the [[SaveEasy]] chain, in 1976.


In 1986, the company opened its first large-scale grocery store in [[Moncton]], New Brunswick, using the name '''The Real Atlantic Superstore'''. In 1995 the name was shortened to the present one and the store designs were reformatted to the "market style" with the slogan "Low Prices and More!" Most SaveEasy stores, excluding those in rural areas, were eventually converted to the SuperValu or Superstore format, either though renovation or relocation.
In 1986, the company opened its first large-scale grocery store in [[Moncton]], New Brunswick, using the name '''The Real Atlantic Superstore'''. In 1995, the name was shortened to the present one. Further, the store designs were reformatted to the "market style" with the slogan "Low Prices and More!". Most SaveEasy stores, excluding those in rural areas, were eventually converted to the SuperValu or Superstore format, either through renovation or relocation.


During the 1990s, the company's headquarters were relocated from Sackville to [[Dartmouth, Nova Scotia]]. New warehousing facilities for [[Just In Time (business)|just in time]] logistics distribution were built, and a huge expansion campaign brought new large-format stores to many centres in the region within a period of only several years. In the early 2000s, a marketing campaign was introduced to the superstores, changing their slogan to "Eat Well, Spend Less". This was similar to a campaign carried out in Loblaws stores in Ontario. With the arrival of the [[Real Canadian Superstore]] concept in Ontario, Atlantic Superstore used a similar marketing campaign with the slogan "Prices You Can Trust". This concept was used until 2009 when the "Just Lower Prices" campaign was launched.
During the 1990s, the company's headquarters were relocated from Sackville to [[Dartmouth, Nova Scotia]]. New warehousing facilities for [[Just In Time (business)|just in time]] logistics distribution were built, and a huge expansion campaign brought new large-format stores to many centres in the region within a period of only several years. In the early 2000s, a marketing campaign was introduced to the superstores, changing their slogan to "Eat Well, Spend Less". This was like a campaign carried out in Loblaws stores in Ontario. With the arrival of the [[Real Canadian Superstore]] concept in Ontario, Atlantic Superstore used a similar marketing campaign with the slogan "Prices You Can Trust". This concept was used until 2009 when the "Just Lower Prices" campaign was launched.


Some Atlantic Superstore locations will be switched to [[No Frills (grocery store)|No Frills]] depending on the stores demographic.<ref>{{cite web|title=Loblaw prepares to launch multiple no frills(R) in Atlantic Canada |url=http://www.loblaw.ca/English/Media-Centre/news-releases/news-release-details/2010/Loblaw-prepares-to-launch-multiple-no-frillsR-in-Atlantic-Canada/default.aspx |archive-url=https://archive.is/20120803205409/http://www.loblaw.ca/English/Media-Centre/news-releases/news-release-details/2010/Loblaw-prepares-to-launch-multiple-no-frillsR-in-Atlantic-Canada/default.aspx |dead-url=yes |archive-date=2012-08-03 }}</ref>
Some Atlantic Superstore locations will be switched to [[No Frills (grocery store)|No Frills]] depending on the stores demographic.<ref>{{cite web|title=Loblaw prepares to launch multiple no frills(R) in Atlantic Canada |url=http://www.loblaw.ca/English/Media-Centre/news-releases/news-release-details/2010/Loblaw-prepares-to-launch-multiple-no-frillsR-in-Atlantic-Canada/default.aspx |archive-url=https://archive.today/20120803205409/http://www.loblaw.ca/English/Media-Centre/news-releases/news-release-details/2010/Loblaw-prepares-to-launch-multiple-no-frillsR-in-Atlantic-Canada/default.aspx |url-status=dead |archive-date=August 3, 2012 }}</ref>

==Locations==

===New Brunswick===
19 locations:
{|width="50%"
|valign="top"|
*[[Atholville, New Brunswick|Atholville]]
*[[Bathurst, New Brunswick|Bathurst]]
*[[Edmundston]]
*[[Fredericton]] (2)
*[[Grand Falls, New Brunswick|Grand Falls]]
*[[Miramichi, New Brunswick|Miramichi]] (2)
*[[Moncton]] (2)
|valign="top"|
*[[Oromocto]]
*[[Riverview, New Brunswick|Riverview]]
*[[Rothesay, New Brunswick|Rothesay]]
*[[Saint John, New Brunswick|Saint John]] (2)
*[[St. Stephen, New Brunswick|St. Stephen]]
*[[Sussex, New Brunswick|Sussex]]
*[[Tracadie-Sheila, New Brunswick|Tracadie]]
*[[Woodstock, New Brunswick|Woodstock]]
|}

===Nova Scotia===
28 locations:
{|width="50%"
|valign="top"|
*[[Amherst, Nova Scotia|Amherst]]
*[[Antigonish, Nova Scotia|Antigonish]]
*[[Bedford, Nova Scotia|Bedford]]
*[[Bridgewater, Nova Scotia|Bridgewater]]
*[[Cole Harbour, Nova Scotia|Cole Harbour]]
*[[Dartmouth, Nova Scotia|Dartmouth]] (2)
*[[Digby, Nova Scotia|Digby]]
*[[Elmsdale, Nova Scotia|Elmsdale]]
*[[Glace Bay, Nova Scotia|Glace Bay]]
|valign="top"|
*[[Halifax Regional Municipality|Halifax]] (5)
*[[Kingston, Nova Scotia|Kingston]]
*[[Liverpool, Nova Scotia|Liverpool]]
*[[Lower Sackville, Nova Scotia|Lower Sackville]]
*[[New Glasgow, Nova Scotia|New Glasgow]]
*[[New Minas, Nova Scotia|New Minas]]
*[[North Sydney, Nova Scotia|North Sydney]]
*[[Porters Lake, Nova Scotia|Porters Lake]]
|valign="top"|
*[[Port Hawkesbury, Nova Scotia|Port Hawkesbury]]
*[[Sydney River, Nova Scotia|Sydney River]]
*[[Truro, Nova Scotia|Truro]]
*[[Upper Tantallon, Nova Scotia|Upper Tantallon]]
*[[Windsor, Nova Scotia|Windsor]]
*[[Yarmouth, Nova Scotia|Yarmouth]]
|}

===Prince Edward Island===
4 locations:
{|width="50%"
|valign="top"|
*[[Charlottetown]] (2)
*[[Montague, Prince Edward Island|Montague]]
*[[Summerside, Prince Edward Island|Summerside]]
|}


==See also==
==See also==
*[[List of supermarkets]]
*[[List of supermarkets]]

==References==
<references/>


==External links==
==External links==
* [http://www.atlanticsuperstore.ca/ Atlantic Superstore Official website]
*[http://www.atlanticsuperstore.ca/ Official website]


{{George Weston Limited}}
{{George Weston Limited}}
{{Canadian Supermarkets}}
{{Canadian Supermarkets}}

{{Reflist}}


[[Category:Loblaw Companies]]
[[Category:Loblaw Companies]]
Line 119: Line 60:
[[Category:1986 establishments in Nova Scotia]]
[[Category:1986 establishments in Nova Scotia]]
[[Category:Canadian companies established in 1986]]
[[Category:Canadian companies established in 1986]]
[[Category:Cuisine of Atlantic Canada]]

Revision as of 11:29, 11 July 2024

Atlantic Superstore
Company typeSupermarket
IndustryRetail
Founded1986; 38 years ago (1986)
Headquarters3601 Joseph Howe Drive
Halifax, Nova Scotia
B3L 4H8
ProductsBakery, beer, charcuterie, clothing, dairy, deli, electronics (select locations), frozen foods, gardening centre, gasoline (select locations), general grocery, general merchandise, liquor, meat & poultry, pharmacy, photolab, produce, seafood, snacks, wine
ParentLoblaw Companies
Websiteatlanticsuperstore.ca
Previous logo from 1992 to 2014, used in an all-orange colour scheme after 2010.

Atlantic Superstore is a Canadian supermarket chain. The chain operates 54 stores in the Maritimes of Nova Scotia, New Brunswick, and Prince Edward Island. It is owned by George Weston Limited through Loblaw Companies Limited, and operates under the Atlantic Wholesalers division of Loblaws.

The stores range in from 45,000 to over 120,000 square feet (4,000 to over 10,000 m2) in size.

On 10th July 2024, there was an announcement in the media that the Atlantic Superstore and Dominion will be rebranding as Real Canadian Superstore. [1][2]

Store services

Despite the similarity in name to sister chain Real Canadian Superstore, not all Atlantic Superstores are hypermarkets: many are large supermarkets with little general merchandise. Others, however, are marketed as "one stop" stores (much like Real Canadian Superstore) and carry a wide variety of goods, including groceries, electronics, housewares, clothing, and generally offer services such as photo finishing and a pharmacy.

Some larger stores (60,000 to over 80,000 square feet) also have a community room, drive-through pharmacy, Mobil gas bar, liquor store (operated by the applicable provincial agency), tobacco shop, and walk-in medical clinics.

A Halifax, Nova Scotia store located in Bayers Lake.

Atlantic Superstore has added self checkout registers at its larger stores which allow customers to scan the barcode of an item and make payment without any interaction with store employees.

Starting on April 22, 2009, some locations began charging 5 cents per plastic bag at checkouts, to promote the use of environmentally friendly reusable bags. On March 1, 2010, this practice was stopped. However, at least one location is "bagless" meaning that it has phased out disposable plastic bags entirely, requiring customers to either bring their own means of carrying their purchases, or else buy in-store reusable fabric bags.

In December 2017, click and collect, under the PC Express banner began in Atlantic Canada, starting with Atlantic Superstore locations in Halifax.[3]

History

Loblaw entered Atlantic Canada through the acquisition of Atlantic Wholesalers, owner of the SaveEasy chain, in 1976.

In 1986, the company opened its first large-scale grocery store in Moncton, New Brunswick, using the name The Real Atlantic Superstore. In 1995, the name was shortened to the present one. Further, the store designs were reformatted to the "market style" with the slogan "Low Prices and More!". Most SaveEasy stores, excluding those in rural areas, were eventually converted to the SuperValu or Superstore format, either through renovation or relocation.

During the 1990s, the company's headquarters were relocated from Sackville to Dartmouth, Nova Scotia. New warehousing facilities for just in time logistics distribution were built, and a huge expansion campaign brought new large-format stores to many centres in the region within a period of only several years. In the early 2000s, a marketing campaign was introduced to the superstores, changing their slogan to "Eat Well, Spend Less". This was like a campaign carried out in Loblaws stores in Ontario. With the arrival of the Real Canadian Superstore concept in Ontario, Atlantic Superstore used a similar marketing campaign with the slogan "Prices You Can Trust". This concept was used until 2009 when the "Just Lower Prices" campaign was launched.

Some Atlantic Superstore locations will be switched to No Frills depending on the stores demographic.[4]

See also

References

  1. ^ https://surge105.ca/2024/07/10/superstore-is-rebranding/
  2. ^ https://omny.fm/shows/virgin-radio-halifax/loblaws-rebranding-atlantic-superstores-in-the-mar
  3. ^ Taylor, Roger (December 4, 2017). "Loblaw launches online grocery shopping service Click & Collect". The Chronicle Herald. Archived from the original on August 31, 2018. Retrieved August 30, 2018.
  4. ^ "Loblaw prepares to launch multiple no frills(R) in Atlantic Canada". Archived from the original on August 3, 2012.