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{{short description|Indian smartphone manufacturing company}}
{{short description|Indian multinational electronics company}}
{{Use dmy dates|date=October 2014}}
{{Use dmy dates|date=October 2022}}
{{Use Indian English|date=November 2017}}
{{Use Indian English|date=November 2022}}
{{Infobox company
{{Infobox company
| name = Karbonn Mobile
| name = Karbonn
| logo =
| logo = Karbonn_logo_black.png
| logo_size = 220px
| logo_size =
| image = KARBON Manifacturing plant at Tirupati.jpg
| image_size =
| image_caption = Karbonn mobile manufacturing plant at [[Tirupati]]
| type = [[Privately held company|Private]]
| type = [[Privately held company|Private]]
| genre =
| genre =
| foundation = {{Start date and age|2009}}
| foundation = {{Start date and age|2009|3}}
| location_city = [[New Delhi]]
| location_city = [[Delhi]]
| location_country = [[India]]
| location_country = India
| area_served = [[World]]wide
| area_served = [[World|Worldwide]]
| founder = {{plainlist|
| founder = {{plainlist|
*Sudhir Hasija
*Sudhir Hasija
*Pardeep Jain <ref name="Bloomberg Overview People of Karbonn">{{cite web|url=https://www.bloomberg.com/research/stocks/private/people.asp?privcapId=117924819|title=Company Overview of Karbonn Mobile India Private Limited|website=Bloomberg|access-date=26 September 2017}}</ref>}}
*Pardeep Jain <ref name="Bloomberg Overview People of Karbonn">{{cite web|url=https://www.bloomberg.com/research/stocks/private/people.asp?privcapId=117924819|title=Company Overview of Karbonn Mobile India Private Limited|website=Bloomberg|access-date=26 September 2017}}</ref>}}
| key_people = {{plainlist|
| key_people = {{plainlist|
* Pardeep Jain <br />(MD & Director)
* Pardeep Jain<br>(MD & Director)
* Shashin Devsare (Executive Director)<ref name="Bloomberg Overview People of Karbonn"/>
* Shashin Devsare<br>(Executive Director)<ref name="Bloomberg Overview People of Karbonn"/>
* Alok Kumar (General Manager Marketing)<ref name="Bloomberg Overview People of Karbonn"/>}}
* Alok Kumar<br>(General Manager Marketing)<ref name="Bloomberg Overview People of Karbonn"/>}}
| industry = [[Smartphone]]s
| industry = {{plainlist|
*[[Electronics industry|Electronic]]s
*[[Consumer electronics]]
*[[Home appliances]]}}
| products = {{plainlist|
| products = {{plainlist|
*[[Mobile phone]]s,
*[[Mobile phone]]s
*[[Smartphone]]s,
*[[Smartphone]]s
*[[Tablet computer|Tablets]]}}
*[[Tablet computer|Tablets]]
*[[Smart watch]]es}}
| services = Mobile Phone Manufacturing
| services = [[Electronics manufacturing services]]
| revenue = {{increase}} {{INRConvert|650|c}}{{citation needed|date=September 2018}}
| revenue = {{increase}} {{INRConvert|650|c}}
| operating_income =
| operating_income =
| net_income =
| net_income =
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| divisions =
| divisions =
| subsid =
| subsid =
| homepage = {{URL|www.karbonnmobiles.com}}
| homepage = {{URL|https://www.karbonn.in/}}
| footnotes =
| footnotes =
}}
}}
'''Karbonn Mobiles,''' is an Indian [[smartphone]] manufacturing company founded in March 2009. It is a vendor of feature phones, smartphones, tablets and mobile phone accessories.<ref name="Bloomberg Overview Karbonn"/>
'''Karbonn''' (known as '''Karbonn Mobiles''') is an Indian [[Multinational corporation|multinational]] [[electronics company]], headquartered in [[Delhi]]. The company was founded in March 2009 and manufactures [[feature phone]]s, [[smartphone]]s, [[Tablet computer|tablet]]s and [[mobile phone accessories]].<ref name="Bloomberg Overview Karbonn"/>
Karbonn is a [[joint venture]] between United Telelinks Ltd., a [[Bengaluru]]-based firm and Jaina Marketing Pvt. Ltd., headquartered in [[New Delhi]].<ref name="Bloomberg Overview Karbonn">{{cite web|title=Company Overview of Karbonn Mobile India Private Limited|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=117924819|website=Bloomberg|access-date=27 September 2017}}</ref> Karbonn Mobiles also has tie ups with leading telecom players like [[Bharti Airtel|Airtel]], [[Vodafone Idea]] and [[Jio]].<ref name="Bloomberg Overview Karbonn"/>
Karbonn is a [[joint venture]] between United Telelinks Ltd., a [[Bangalore]]-based firm and Jaina Marketing Pvt. Ltd., headquartered in [[New Delhi]].<ref name="Bloomberg Overview Karbonn">{{cite web|title=Company Overview of Karbonn Mobile India Private Limited|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=117924819|website=Bloomberg|access-date=27 September 2017}}</ref>
⚫
Karbonn is present in countries such as Bangladesh, Nepal, Sri Lanka and in the Middle East and Europe.<ref>{{Cite web|url=https://www.businesstoday.in/current/corporate/karbonn-mobiles-aims-rs-5000-crore-turnover-in-current-fiscal/story/235327.html|title=Karbonn mobiles aims Rs 5,000 crore turnover in current fiscal|website=www.businesstoday.in|access-date=2020-03-17}}</ref>


Karbonn Mobiles also has tie ups with leading telecom players like [[Bharti Airtel|Airtel]], [[Vodafone Idea]] and [[Jio]].<ref name="Bloomberg Overview Karbonn"/>
⚫
==Revenue==
⚫
Karbonn operates in countries such as [[Bangladesh]], [[Nepal]], [[Sri Lanka]], [[UAE]], [[Oman]], [[Saudi Arabia]], [[Qatar]], [[Bahrain]], [[Yemen]], [[United Kingdom]] and parts of Europe.<ref>{{Cite web|url=https://www.businesstoday.in/current/corporate/karbonn-mobiles-aims-rs-5000-crore-turnover-in-current-fiscal/story/235327.html|title=Karbonn mobiles aims Rs 5,000 crore turnover in current fiscal|website=www.businesstoday.in|date=22 July 2016 |access-date=2020-03-17}}</ref>

⚫
The firm's total investment in the Indian consumer market was over US$5 million in the year 2011. The firm contracted with [[semiconductor]] companies for their [[handset]]s and targets mainly the Indian market. The firm has over 85,000 retailers and 1000+ service centers (150+ dedicated exclusively for Karbonn) across India. Karbonn Mobiles aims at registering a turnover of ₹4,000 crore during the 2013-14 financial year.<ref name="Business Standard">{{cite news|url=http://www.business-standard.com/article/companies/karbonn-mobiles-eyeing-rs-4-000-cr-turnover-in-fy-14-113071600573_1.html |title=Karbonn Mobiles eyeing Rs 4,000 cr turnover in FY 14 |newspaper=Business Standard India |publisher=Business Standard|date=16 July 2013 |access-date=14 October 2013|last1=India |first1=Press Trust of }}</ref>


== History ==
== History ==


The deal involved the manufacture of five lakh (500,000) items of Kochadaiyaan merchandise with [[screen saver]]s and images from the film, the trailer, behind-the-scenes shots, the signature tune of the film, and the lead actor's signature on back cover of phones.<ref>{{cite web|url=http://www.rediff.com/movies/report/report-eros-to-present-rajinikanth-starrer-kochadaiyaan/20120703.htm |title=Eros to present Rajinikanth-starrer Kochadaiyaan |publisher=Rediff.com |date=3 July 2012 |access-date=22 June 2013}}</ref>
The company struck a deal with [[Eros International]], the makers of [[Rajinikanth]]-starrer film ''[[Kochadaiyaan]]'' (2013). The deal involved the manufacture of five lakh (500,000) items of Kochadaiyaan merchandise with [[screen saver]]s and images from the film, the trailer, behind-the-scenes shots, the signature tune of the film, and the lead actor's signature on back cover of phones.<ref>{{cite web|url=http://www.rediff.com/movies/report/report-eros-to-present-rajinikanth-starrer-kochadaiyaan/20120703.htm |title=Eros to present Rajinikanth-starrer Kochadaiyaan |work=Rediff.com |date=3 July 2012 |access-date=22 June 2013}}</ref>


Karbonn ties with online [[digital entertainment]] service provider Hungama.com and have an app preinstalled.<ref name="Business Standard"/>
Karbonn ties with online [[digital entertainment]] service provider Hungama.com and have an app preinstalled.<ref name="Business Standard"/>
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== Brand ==
== Brand ==
Karbonn was ranked the 77th most trusted brand in India among 1,200, by [[The Brand Trust Report]] 2014, a study conducted by brand analytics company [[Trust Research Advisory]].<ref>{{Cite web|url=http://www.trustadvisory.info/allindia_2014.html |title=India's Most Trusted Brands 2014 |date=2014 |website=TRA Research |url-status=dead |archive-url=https://web.archive.org/web/20150502221904/http://www.trustadvisory.info/allindia_2014.html |archive-date= 2 May 2015 }}</ref> In the 2017 edition of the report, it stands at the 350th position among 1,000 Indian companies surveyed.<ref>{{cite web|title=The Brand Trust Report 2017|url=http://www.trustadvisory.info/categoryBTR17.php|website=TRA Research|access-date=27 September 2017}}</ref>
Karbonn was ranked the 77th most trusted brand in India among 1,200, by The Brand Trust Report 2014, a study conducted by brand analytics company [[Trust Research Advisory]].<ref>{{Cite web|url=http://www.trustadvisory.info/allindia_2014.html |title=India's Most Trusted Brands 2014 |date=2014 |website=TRA Research |url-status=dead |archive-url=https://web.archive.org/web/20150502221904/http://www.trustadvisory.info/allindia_2014.html |archive-date= 2 May 2015 }}</ref> In the 2017 edition of the report, it stands at the 350th position among 1,000 Indian companies surveyed.<ref>{{cite web|title=The Brand Trust Report 2017|url=http://www.trustadvisory.info/categoryBTR17.php|website=TRA Research|access-date=27 September 2017}}</ref>


Karbonn is the first [[Android One]] phone to be sold in the UK.{{citation needed|date=September 2019}} The company entered the UK market through Amazon.uk.
Karbonn is the first [[Android One]] phone to be sold in the Europe : Karbonn Sparkle V2.{{citation needed|date=September 2019}} The company entered the UK market through Amazon.co.uk

In 2019, [[Gionee]]'s Indian subsidiary was acquired by the promoters of Karbonn.<ref>{{cite news |last1=Mukherjee |first1=Writankar |title=Karbonn promoter, minority shareholder Vohra join hands to buy Gionee India |url=https://economictimes.indiatimes.com/tech/hardware/karbonn-promoter-minority-shareholder-vohra-join-hands-to-buy-gionee-india/articleshow/64756808.cms |access-date=1 August 2023 |work=The Economic Times |date=27 June 2018}}</ref> In 2020 they announced Gionee Mobile as a sub-brand of Karbonn.{{citation needed|date=September 2019}}

In March 2022, Karbonn announced that it would undergo liquidations as the company have been facing a severe revenue decline due to the pandemic.{{citation needed|date=September 2019}}

⚫
==Revenue==

⚫
The firm's total investment in the Indian consumer market was over US$5 million in the year 2011. The firm contracted with [[semiconductor]] companies for their [[handset]]s and targets mainly the Indian market. The firm has over 85,000 retailers and 1000+ service centers (150+ dedicated exclusively for Karbonn) across India. Karbonn Mobiles aims at registering a turnover of ₹4,000 crore during the 2013-14 financial year.<ref name="Business Standard">{{cite news|url=http://www.business-standard.com/article/companies/karbonn-mobiles-eyeing-rs-4-000-cr-turnover-in-fy-14-113071600573_1.html |title=Karbonn Mobiles eyeing Rs 4,000 cr turnover in FY 14 |newspaper=Business Standard India |publisher=Business Standard|date=16 July 2013 |access-date=14 October 2013|agency=Press Trust of India }}</ref>


==References==
==References==
Line 65: Line 78:


==External links==
==External links==
* [https://www.karbonnmobiles.com/ Official website]
* [https://www.karbonn.in/ Official website]

{{Electronics industry in India}}{{Major mobile device companies}}
{{Electronics industry in India}}
{{Major mobile device companies}}


[[Category:Companies based in Delhi]]
[[Category:Mobile phone companies of India]]
[[Category:Mobile phone companies of India]]
[[Category:Mobile phone manufacturers]]
[[Category:Mobile phone manufacturers]]

Latest revision as of 20:23, 28 June 2024

Karbonn
Company typePrivate
Industry
FoundedMarch 2009; 15 years ago (2009-03)
Founder
  • Sudhir Hasija
  • Pardeep Jain [1]
Headquarters
Delhi
,
India
Area served
Worldwide
Key people
  • Pardeep Jain
    (MD & Director)
  • Shashin Devsare
    (Executive Director)[1]
  • Alok Kumar
    (General Manager Marketing)[1]
Products
ServicesElectronics manufacturing services
RevenueIncrease ₹650 crore (US$78 million)
Number of employees
10,000+
ParentJaina Group and UTL Group
Websitewww.karbonn.in

Karbonn (known as Karbonn Mobiles) is an Indian multinational electronics company, headquartered in Delhi. The company was founded in March 2009 and manufactures feature phones, smartphones, tablets and mobile phone accessories.[2] Karbonn is a joint venture between United Telelinks Ltd., a Bangalore-based firm and Jaina Marketing Pvt. Ltd., headquartered in New Delhi.[2]

Karbonn Mobiles also has tie ups with leading telecom players like Airtel, Vodafone Idea and Jio.[2] Karbonn operates in countries such as Bangladesh, Nepal, Sri Lanka, UAE, Oman, Saudi Arabia, Qatar, Bahrain, Yemen, United Kingdom and parts of Europe.[3]

History

[edit]

The company struck a deal with Eros International, the makers of Rajinikanth-starrer film Kochadaiyaan (2013). The deal involved the manufacture of five lakh (500,000) items of Kochadaiyaan merchandise with screen savers and images from the film, the trailer, behind-the-scenes shots, the signature tune of the film, and the lead actor's signature on back cover of phones.[4]

Karbonn ties with online digital entertainment service provider Hungama.com and have an app preinstalled.[5]

In October 2012, Karbonn announced the launch of their brand extension 'Karbonn Smart'. The range includes a smart tab and smartphones based on Android operating system.[6] In February 2014, Microsoft announced Karbonn as a hardware partner of Windows Phone operating system.[7]

Karbonn Sparkle V is one of the initial Android One phones manufactured by Karbonn Mobiles in cooperation with Google Inc.[8]

Brand

[edit]

Karbonn was ranked the 77th most trusted brand in India among 1,200, by The Brand Trust Report 2014, a study conducted by brand analytics company Trust Research Advisory.[9] In the 2017 edition of the report, it stands at the 350th position among 1,000 Indian companies surveyed.[10]

Karbonn is the first Android One phone to be sold in the Europe : Karbonn Sparkle V2.[citation needed] The company entered the UK market through Amazon.co.uk

In 2019, Gionee's Indian subsidiary was acquired by the promoters of Karbonn.[11] In 2020 they announced Gionee Mobile as a sub-brand of Karbonn.[citation needed]

In March 2022, Karbonn announced that it would undergo liquidations as the company have been facing a severe revenue decline due to the pandemic.[citation needed]

Revenue

[edit]

The firm's total investment in the Indian consumer market was over US$5 million in the year 2011. The firm contracted with semiconductor companies for their handsets and targets mainly the Indian market. The firm has over 85,000 retailers and 1000+ service centers (150+ dedicated exclusively for Karbonn) across India. Karbonn Mobiles aims at registering a turnover of ₹4,000 crore during the 2013-14 financial year.[5]

References

[edit]
  1. ^ a b c "Company Overview of Karbonn Mobile India Private Limited". Bloomberg. Retrieved 26 September 2017.
  2. ^ a b c "Company Overview of Karbonn Mobile India Private Limited". Bloomberg. Retrieved 27 September 2017.
  3. ^ "Karbonn mobiles aims Rs 5,000 crore turnover in current fiscal". www.businesstoday.in. 22 July 2016. Retrieved 17 March 2020.
  4. ^ "Eros to present Rajinikanth-starrer Kochadaiyaan". Rediff.com. 3 July 2012. Retrieved 22 June 2013.
  5. ^ a b "Karbonn Mobiles eyeing Rs 4,000 cr turnover in FY 14". Business Standard India. Business Standard. Press Trust of India. 16 July 2013. Retrieved 14 October 2013.
  6. ^ Saraswathy, M. (12 October 2012). "Karbonn Mobile launches new gadgets under Karbonn Smart brand". Business Standard India. Business Standard. Retrieved 14 October 2013.
  7. ^ "Microsoft Announces Bangalore Based Karbonn As New Windows Phone Hardware Partner". 2 April 2014.
  8. ^ "Karbonn Sparkle V Review Simple, stable and affordable". Digit.in. 22 September 2014.
  9. ^ "India's Most Trusted Brands 2014". TRA Research. 2014. Archived from the original on 2 May 2015.
  10. ^ "The Brand Trust Report 2017". TRA Research. Retrieved 27 September 2017.
  11. ^ Mukherjee, Writankar (27 June 2018). "Karbonn promoter, minority shareholder Vohra join hands to buy Gionee India". The Economic Times. Retrieved 1 August 2023.
[edit]
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