Lambo Xtra
| Type of business | Private company |
|---|---|
| Available in | English[1] |
| Founded | Lagos, Nigeria in 2010[2] |
| Headquarters | Lagos, Nigeria. |
| Country of origin | Nigeria[3] |
| Owner | theMedia 360 Company[4] |
| Founder(s) | Soltesh Iyere (CEO) |
| Industry | Music,[5] Movies |
| URL | lamboxtra.com |
| Written in | PHP JavaScript JQuery HTML[6] |
Lambo Xtra (formerly 9janimi Channel)[7] is a Nigerian Lagos-based platform for youth culture, launched in 2010[8] by Nigerian startup theMedia 360 Company Ltd.[9][10] Its primary content is Afro pop music.
History
The main services are music and movie streaming.[11][12] There are two subscription tiers: The Freemium (free) and Premium (paid) offerings. The service is available on Web and via mobile apps.[13][14]
The channel pays royalties to artists.[15] The service allows artists keep 75% of their songs proceeds through its Fair Trade Streaming agreement.[16]
9janimi[17][18] is a Yoruba phrase, which means "I’m a Nigerian".
9janimi Channel[19] was established in 2010 in Lagos, Nigeria by Soltesh Iyere.[20] To further assist in the expansion of the streaming service in Africa, they've also partnered with Bashro Beats[21] in the United Kingdom to deliver services to Nigerians there. The Channel was formerly an online compendium of hip hop news, gossip and top-ten music charts.[22][23] With singer-songwriter Halle Mordu[24][25][26] and model Idia Aisien are its brand ambassadors.[8][27][28][29]
Awards and nominations
Nominated – New Media Broad Awards 2014[30][31]
References
- ^ "Lambo Xtra – Press". Retrieved 14 January 2016.[permanent dead link]
- ^ "lamboxtra.com Brand Legal Page". Retrieved 14 January 2016.[permanent dead link]
- ^ "9janimi Channel launches new music streaming app". Naij. Sola Bodunrin. Retrieved 1 March 2016.[permanent dead link]
- ^ "Online Music: 9janimi Channel Offers Artistes Platform To Earn Royalties". Channels TV. Retrieved 2 March 2016.
- ^ "9janimi Channel – Music In Africa". 25 February 2015. Retrieved 25 February 2015.
- ^ "Site Info - 9janimi.com". w3techs. Retrieved 14 January 2016.
- ^ "9janimi Channel rebrands to Lambo Xtra". 21 January 2020.
- ^ a b "9janimi Channel Berths". The Nation (Nigeria).
- ^ "theMedia 360 Company, rebranding media space with innovatives". Daily Independent. Bolatito. Retrieved 21 January 2020.
- ^ "theMedia 360 rejigs business model for improved music digital distribution". The Guardian. 21 June 2019. Retrieved 21 January 2020.
- ^ "9janimi Channel beefs up platform with new features". The Nation Newspaper. The Nation (Nigeria). 12 January 2016.
- ^ "9janimi Channel braces up for new media". Daylight.ng. Archived from the original on 16 April 2016. Retrieved 16 January 2016.
- ^ "9janimi Channel: A Spotify For Nollywood". Apex Nolly. Archived from the original on 24 March 2016. Retrieved 17 January 2016.
- ^ "Indigenous streaming service to reward music acts on platform". Pulse Nigeria. Gbenga Bada. Archived from the original on 28 February 2016. Retrieved 1 March 2016.
- ^ "9janimi Channel to pay royalty to artistes". The Nation Newspaper. The Nation (Nigeria). 3 September 2015.
- ^ "NCC proposes digital piracy bill to National Assembly". Premium Times. Retrieved 27 May 2015.
- ^ "9janimi Channel debuts to pay artistes royalties". The Daily Independent (Lagos). Archived from the original on 19 September 2015. Retrieved 18 September 2015.
- ^ "9janimi Channel Beta to offer unlimited music on the go!". Mix Naija. Archived from the original on 6 March 2016. Retrieved 2 March 2016.
- ^ "9janimi Channel to pay artistes royalties". Vanguard (Nigeria). 3 September 2015. Retrieved 4 September 2015.
- ^ "9janimi Channel Says The Streaming Service Is Just The Tip Of The Iceberg". For Naija.
- ^ "9janimi Channel takes operations abroad". The Nation Newspaper. The Nation (Nigeria). 26 July 2015.
- ^ "Olamide's Lagos Boys Tops 9janimi Music Chart". Archived from the original on 4 March 2016. Retrieved 26 July 2015.
- ^ "9janimi Channel: The Rise Of A Streaming Music Service In Africa". African Seer. Archived from the original on 10 June 2016. Retrieved 2 March 2016.
- ^ "Why I sing more about love — Halle, Nigeria's Janet Jackson". Vanguard (Nigeria). 23 May 2015.
- ^ "I always challenge the guys, says Halle, Nigeria's Janet Jackson". Vanguard (Nigeria). 6 June 2015.
- ^ "I can be a pain in the butt – Halle Ihmordu". Vanguard (Nigeria). 15 March 2013.
- ^ "9janimi Music Channel Makes Waves". Entertainment Express. 5 August 2015. Retrieved 17 January 2016.
- ^ "9janimi Channel plans to rejuvenate music streaming in Nigeria". Somtoo – Africa's Tech Hub.[permanent dead link]
- ^ "9janimi Channel: Evolving through the entrepreneurship ecosystem". Today News Nigeria. Archived from the original on 12 October 2016. Retrieved 2 March 2016.
- ^ "9janimi Channel Wants to Offer Artistes Better Value". Tech Cabal. 27 October 2015.
- ^ "9janimi Channel wants musicians in Nigeria to earn from their work". Tech Moran. Archived from the original on 13 March 2016. Retrieved 2 March 2016.