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{{Short description|Australian beer}}
{{Short description|Australian beer}}
{{Underlinked|date=February 2024}}
{{Use dmy dates|date=September 2014}}
{{Use dmy dates|date=September 2014}}
{{Use Australian English|date=September 2014}}
{{Use Australian English|date=September 2014}}
{{Infobox Beer
{{Infobox drink
| name = Melbourne Bitter
| name = Melbourne Bitter
| image =[[File:Melbourne Bitter.jpg|100px|Melbourne Bitter Stubbie]]
| image = Melbourne Bitter logo 2024.png
| caption =
| image_alt = logo
| brewery = [[Carlton & United Beverages]], a subsidiary of [[Asahi Breweries|Asahi]]
| caption =
| brewery = [[Carlton & United Beverages]], a subsidiary of [[Asahi Breweries|Asahi]]
| style = Full strength bitter [[lager]]
| style = Full strength bitter [[lager]]
| year =
| year =
| abv = 4.6%
| abv = 4.6%
| og =
| og =
| fg =
| fg =
| ibu =
| ibu =
}}
}}


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==Overview==
==Overview==
[[File:Melbourne Bitter.jpg|thumb|left|upright|alt=Stubby of beer|Melbourne Bitter stubby]]
Melbourne Bitter does not hold the iconic status of many of its counterparts at CUB, such as [[Victoria Bitter]] and [[Carlton Draught]]; however, it maintains a loyal customer base around [[Australia]], predominantly in [[Victoria (Australia)|Victoria]]. Melbourne Bitter was first brewed by renowned Melbourne brewers Jack Prendergast & Nick Deheer in 1936 and was sold to CUB later that year. The beer quickly gained popularity amongst drinkers from regional Victoria for its robust flavour and strong bitter aftertones provided by the Pride of Ringwood hops.<ref>[http://cub.com.au/beer/melbourne-bitter/ Melbourne Bitter] on [[Carlton & United Breweries]] website</ref> In recent years it has experienced a resurgence in popularity.<ref>{{cite news|url=http://www.theage.com.au/victoria/good-news-hipsters-melbourne-bitter-to-go-on-tap-20150430-1mwwxg.html|title=Good news, hipsters: Melbourne Bitter to go on tap|newspaper=[[The Age]]|publisher=Fairfax Media|first=Tom|last=Cowie|date=30 April 2015|archiveurl=https://web.archive.org/web/20150502174817/http://www.theage.com.au/victoria/good-news-hipsters-melbourne-bitter-to-go-on-tap-20150430-1mwwxg.html|archivedate=2 May 2015}}</ref>
Melbourne Bitter does not hold the iconic status of many of its counterparts at CUB, such as [[Victoria Bitter]] and [[Carlton Draught]]; however, it maintains a loyal customer base around [[Australia]], predominantly in [[Victoria (Australia)|Victoria]]. Melbourne Bitter was first brewed by renowned Melbourne brewers Jack Prendergast & Nick Deheer in 1936 and was sold to CUB later that year. The beer quickly gained popularity amongst drinkers from regional Victoria for its robust flavour and strong bitter aftertones provided by the [[Pride of Ringwood]] [[hops]].<ref>[http://cub.com.au/beer/melbourne-bitter/ Melbourne Bitter] on [[Carlton & United Breweries]] website</ref> In recent years it has experienced a resurgence in popularity.<ref>{{cite news|url=http://www.theage.com.au/victoria/good-news-hipsters-melbourne-bitter-to-go-on-tap-20150430-1mwwxg.html|title=Good news, hipsters: Melbourne Bitter to go on tap|newspaper=[[The Age]]|publisher=Fairfax Media|first=Tom|last=Cowie|date=30 April 2015|archiveurl=https://web.archive.org/web/20150502174817/http://www.theage.com.au/victoria/good-news-hipsters-melbourne-bitter-to-go-on-tap-20150430-1mwwxg.html|archivedate=2 May 2015}}</ref>


CUB launched Melbourne Bitter draught in May 2015 in around 40 venues, including in Melbourne, Canberra, Adelaide and Darwin.<ref>{{cite news|url=http://www.brewsnews.com.au/2015/06/melbourne-bitter-continues-stealthy-rollout/|title=Melbourne Bitter in stealthy rollout|first=James|last=Atkinson|date=17 June 2015|website=Australian Brews News|archivedate=5 April 2016|archiveurl=https://web.archive.org/web/20160405160649/http://www.brewsnews.com.au/2015/06/melbourne-bitter-continues-stealthy-rollout/}}</ref> Previously the beer had only been available in can or bottle form.<ref>{{cite news|url=http://www.3aw.com.au/news/melbourne-bitter-being-sold-on-tap-for-the-first-time-as-the-beers-popularity-soars-20150430-1mwqgb.html|archivedate=2 May 2015|url-status=live|archiveurl=https://web.archive.org/web/20150502180522/http://www.3aw.com.au/news/melbourne-bitter-being-sold-on-tap-for-the-first-time-as-the-beers-popularity-soars-20150430-1mwqgb.html|title=Melbourne Bitter being sold on tap for the first time as the beer's popularity soars|first=Jake|last=Bourke|date=30 April 2015|publisher=Fairfax Media|website=3AW}}</ref>
CUB launched Melbourne Bitter [[Draught beer|draught]] in May 2015 in around 40 venues, including in [[Melbourne]], [[Canberra]], [[Adelaide]] and [[Darwin, Northern Territory|Darwin]].<ref>{{cite news|url=http://www.brewsnews.com.au/2015/06/melbourne-bitter-continues-stealthy-rollout/|title=Melbourne Bitter in stealthy rollout|first=James|last=Atkinson|date=17 June 2015|website=Australian Brews News|archivedate=5 April 2016|archiveurl=https://web.archive.org/web/20160405160649/http://www.brewsnews.com.au/2015/06/melbourne-bitter-continues-stealthy-rollout/}}</ref> Previously the beer had only been available in can or bottle form.<ref>{{cite news|url=http://www.3aw.com.au/news/melbourne-bitter-being-sold-on-tap-for-the-first-time-as-the-beers-popularity-soars-20150430-1mwqgb.html|archivedate=2 May 2015|url-status=live|archiveurl=https://web.archive.org/web/20150502180522/http://www.3aw.com.au/news/melbourne-bitter-being-sold-on-tap-for-the-first-time-as-the-beers-popularity-soars-20150430-1mwqgb.html|title=Melbourne Bitter being sold on tap for the first time as the beer's popularity soars|first=Jake|last=Bourke|date=30 April 2015|publisher=Fairfax Media|website=3AW}}</ref>

⚫
In 2016, CUB began trialing [[Melbourne]] Bitter in the [[Sydney]] market, including at Abbotts Hotel in [[Waterloo, New South Wales]].<ref>{{cite news|url=http://www.theshout.com.au/2016/08/11/article/CUB-trialling-Melbourne-Bitter-in-Sydney/RXOAXYIEEC.html|title=CUB trialling Melbourne Bitter in Sydney|first=Vanessa|last=Cavasinni|date=11 August 2016|website=The Shout|publisher=The Intermedia Group}}</ref>


⚫
In 2016, CUB began trialing Melbourne Bitter in the [[Sydney]] market, including at Abbotts Hotel in [[Waterloo, New South Wales]].<ref>{{cite news|url=http://www.theshout.com.au/2016/08/11/article/CUB-trialling-Melbourne-Bitter-in-Sydney/RXOAXYIEEC.html|title=CUB trialling Melbourne Bitter in Sydney|first=Vanessa|last=Cavasinni|date=11 August 2016|website=The Shout|publisher=The Intermedia Group}}</ref>
{{clear left}}
==See also==
==See also==
{{Portal|Beer|Victoria}}
{{Portal|Beer|Victoria}}
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[[Category:Cuisine of Victoria (state)]]
[[Category:Cuisine of Victoria (state)]]
[[Category:Culture of Melbourne]]
[[Category:Culture of Melbourne]]
{{beer-stub}}

Latest revision as of 03:21, 29 June 2024

Melbourne Bitter
logo
ManufacturerCarlton & United Beverages, a subsidiary of Asahi
Alcohol by volume 4.6%
StyleFull strength bitter lager

Melbourne Bitter is a beer brewed by Carlton & United Breweries, (or CUB) a subsidiary of Asahi. While originally having an ABV of 4.9%, it has since been reduced to 4.6% ABV. Melbourne bitter is available in 375 mL bottles ("stubbies"), 375 mL cans ("tinnies") and 750 mL bottles ("longnecks/longies/tallies").

Overview

[edit]
Stubby of beer
Melbourne Bitter stubby

Melbourne Bitter does not hold the iconic status of many of its counterparts at CUB, such as Victoria Bitter and Carlton Draught; however, it maintains a loyal customer base around Australia, predominantly in Victoria. Melbourne Bitter was first brewed by renowned Melbourne brewers Jack Prendergast & Nick Deheer in 1936 and was sold to CUB later that year. The beer quickly gained popularity amongst drinkers from regional Victoria for its robust flavour and strong bitter aftertones provided by the Pride of Ringwood hops.[1] In recent years it has experienced a resurgence in popularity.[2]

CUB launched Melbourne Bitter draught in May 2015 in around 40 venues, including in Melbourne, Canberra, Adelaide and Darwin.[3] Previously the beer had only been available in can or bottle form.[4]

In 2016, CUB began trialing Melbourne Bitter in the Sydney market, including at Abbotts Hotel in Waterloo, New South Wales.[5]

See also

[edit]

References

[edit]
  1. ^ Melbourne Bitter on Carlton & United Breweries website
  2. ^ Cowie, Tom (30 April 2015). "Good news, hipsters: Melbourne Bitter to go on tap". The Age. Fairfax Media. Archived from the original on 2 May 2015.
  3. ^ Atkinson, James (17 June 2015). "Melbourne Bitter in stealthy rollout". Australian Brews News. Archived from the original on 5 April 2016.
  4. ^ Bourke, Jake (30 April 2015). "Melbourne Bitter being sold on tap for the first time as the beer's popularity soars". 3AW. Fairfax Media. Archived from the original on 2 May 2015.
  5. ^ Cavasinni, Vanessa (11 August 2016). "CUB trialling Melbourne Bitter in Sydney". The Shout. The Intermedia Group.
[edit]
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