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'''Melbourne Bitter''' is a [[beer]] brewed by [[Carlton & United Breweries]], (or CUB) a subsidiary of [[Asahi Breweries|Asahi]]. While originally having an [[Alcohol by volume|ABV]] of 4.9%, it has since been reduced to 4.6% [[Alcohol by volume|ABV]]. Melbourne bitter is available in 375 mL bottles ("stubbies"), 375 mL cans ("tinnies") and 750 mL bottles ("longnecks/longies/tallies"). |
'''Melbourne Bitter''' is a [[beer]] brewed by [[Carlton & United Breweries]], (or CUB) a subsidiary of [[Asahi Breweries|Asahi]]. While originally having an [[Alcohol by volume|ABV]] of 4.9%, it has since been reduced to 4.6% [[Alcohol by volume|ABV]]. Melbourne bitter is available in 375 mL bottles ("stubbies"), 375 mL cans ("tinnies") and 750 mL bottles ("longnecks/longies/tallies"). |
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Overview |
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| ⚫ | Melbourne Bitter does not hold the iconic status of many of its counterparts at CUB, such as |
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| ⚫ | Melbourne Bitter does not hold the iconic status of many of its counterparts at CUB, such as Victoria Bitter and Carlton Draught; however, it maintains a loyal customer base around Australia, predominantly in Victoria. Melbourne Bitter was first brewed by renowned Melbourne brewers Jack Prendergast & Nick Deheer in 1936 and was sold to CUB later that year. The beer quickly gained popularity amongst drinkers from regional Victoria for its robust flavor and strong bitter aftertones provided by the Pride of Ringwood hops. In recent years, it has experienced a resurgence in popularity. |
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CUB launched Melbourne Bitter draught in May 2015 in around 40 venues, including in Melbourne, Canberra, Adelaide and Darwin.<ref>{{cite news|url=http://www.brewsnews.com.au/2015/06/melbourne-bitter-continues-stealthy-rollout/|title=Melbourne Bitter in stealthy rollout|first=James|last=Atkinson|date=17 June 2015|website=Australian Brews News|archivedate=5 April 2016|archiveurl=https://web.archive.org/web/20160405160649/http://www.brewsnews.com.au/2015/06/melbourne-bitter-continues-stealthy-rollout/}}</ref> Previously the beer had only been available in can or bottle form.<ref>{{cite news|url=http://www.3aw.com.au/news/melbourne-bitter-being-sold-on-tap-for-the-first-time-as-the-beers-popularity-soars-20150430-1mwqgb.html|archivedate=2 May 2015|url-status=live|archiveurl=https://web.archive.org/web/20150502180522/http://www.3aw.com.au/news/melbourne-bitter-being-sold-on-tap-for-the-first-time-as-the-beers-popularity-soars-20150430-1mwqgb.html|title=Melbourne Bitter being sold on tap for the first time as the beer's popularity soars|first=Jake|last=Bourke|date=30 April 2015|publisher=Fairfax Media|website=3AW}}</ref> |
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CUB launched Melbourne Bitter draught in May 2015 in around 40 venues, including in Melbourne, Canberra, Adelaide, and Darwin. Previously, the beer had only been available in can or bottle form. |
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In 2016, CUB began trialing Melbourne Bitter in the Sydney market, including at Abbotts Hotel in [[Waterloo, New South Wales]].<ref>{{cite news|url=http://www.theshout.com.au/2016/08/11/article/CUB-trialling-Melbourne-Bitter-in-Sydney/RXOAXYIEEC.html|title=CUB trialling Melbourne Bitter in Sydney|first=Vanessa|last=Cavasinni|date=11 August 2016|website=The Shout|publisher=The Intermedia Group}}</ref> |
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In 2016, CUB began trialing Melbourne Bitter in the Sydney market, including at Abbotts Hotel in Waterloo, New South Wales. |
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==See also== |
==See also== |
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Revision as of 04:10, 8 February 2024
 | This article needs more links to other articles to help integrate it into the encyclopedia. (February 2024) |
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| Manufacturer | Carlton & United Beverages, a subsidiary of Asahi |
|---|---|
| Alcohol by volume | 4.6% |
| Style | Full strength bitter lager |
Melbourne Bitter is a beer brewed by Carlton & United Breweries, (or CUB) a subsidiary of Asahi. While originally having an ABV of 4.9%, it has since been reduced to 4.6% ABV. Melbourne bitter is available in 375 mL bottles ("stubbies"), 375 mL cans ("tinnies") and 750 mL bottles ("longnecks/longies/tallies").
Overview
Melbourne Bitter does not hold the iconic status of many of its counterparts at CUB, such as Victoria Bitter and Carlton Draught; however, it maintains a loyal customer base around Australia, predominantly in Victoria. Melbourne Bitter was first brewed by renowned Melbourne brewers Jack Prendergast & Nick Deheer in 1936 and was sold to CUB later that year. The beer quickly gained popularity amongst drinkers from regional Victoria for its robust flavor and strong bitter aftertones provided by the Pride of Ringwood hops. In recent years, it has experienced a resurgence in popularity.
CUB launched Melbourne Bitter draught in May 2015 in around 40 venues, including in Melbourne, Canberra, Adelaide, and Darwin. Previously, the beer had only been available in can or bottle form.
In 2016, CUB began trialing Melbourne Bitter in the Sydney market, including at Abbotts Hotel in Waterloo, New South Wales.
See also
References
External links
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